Experience

American Dental Hygienists' Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Member Engagement

  • Nov 2016 - Present

• Senior Manager, Membership

  • Nov 2011 - Nov 2016



American Academy of Cosmetic Surgery

• United States
• Medical Practices
• 1 - 100 Employee

• Membership Manager

  • Mar 2006 - May 2011

  •Led membership team consisting of membership coordinator; and numerous outside vendors.•Developed high-level electronic and direct mail recruitment campaigns; resulting in an average membership increase of 15%. •Developed successful retention and member recognition campaigns; resulting in an annual retention rate of 91-93%.•Created marketing pieces, including brochures, applications and benefit guides. •Produced annual membership directory and leadership directory.•Managed yearly membership budget.•Attended and managed trade show booths. •Managed IMIS membership database, including strategic initiatives and implementation of upgrades, system enhancements and web upgrades. •Responsible for all membership aspects of website re-design. •Worked closely with membership committee to implement strategic plan goals set forth by the Board of Trustees. •Attended Board of Trustee meetings; presented on membership as staff liaison to membership committee.



Warehousing Education and Research Council

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Manager of Communications

  • May 2003 - Jan 2006

  •Led extensive marketing initiatives, public relations, and on-site press relations for annual conference which attracted more than 1,000 logistics professionals.•Created marketing and communications pieces used for recruitment and retention of members. •Led retention program to bring back former members; which involved hiring and managing a telemarketing firm and internal campaign. •Managed two contracted writers and graphic designer on various communications projects. •Served as editor and co-writer of 12-page monthly member newsletter, delivered to more than 4,000 members. Publication continually ranked as top member benefit in yearly member survey. •Managed multiple vendor relationships in both print and design to produce numerous marketing campaigns for seminars, annual conference, webinars, membership and publication sales.•Created bi-weekly electronic newsletter which generated 1,000 new prospects, a 20% increase in website hits and produced more than 20 new members.



Spherion Technology

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Communications Coordinator

  • Feb 2001 - Dec 2003

  •Pioneered an internal monthly newsletter TechExchange, distributed to associates and consultants electronically. Newsletter received accolades across the group and corporation, resulting in similar initiatives being launched to audiences of 12,000 people.•Hosted monthly Presidential Town Hall series, viewed online by team members throughout the United States and Europe.•Developed public relations opportunities through national speaking events, securing over 30 public speaking opportunities for senior management and increasing brand awareness. •Supported challenging organizational restructuring, providing guidance in the development of internal messaging, communications plans and web-based broadcasts.



InsureOne

• Communications Coordinator

  • Jun 1999 - Jan 2001

  •Worked on company website initiatives including research to develop company positioning statements and creating copy.•Served as project lead on multiple special events programs as part of employee retention and community awareness efforts.•Worked on teams to create marketing campaigns and generate public relations activities in national and local markets.•Wrote, edited, and published monthly and quarterly publications distributed to internal and external audiences.•Created advertising copy for radio, print and billboards throughout the Midwest market.