Experience

Clear Choice Health Care

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Area Manager of Market Development

  • Jun 2021 - Present

  ● Led the business development for a midsized healthcare organization. Responsibilities included: strategy, planning, data analytics, community outreach, communications, messaging, positioning, brand championing, best practices promotions, marketing, user experience, customer relations, social media, processes, and cross-functional collaboration. ● Built vital relationships and influence with referral sources including physicians and hospital administrators. Results increased patient referrals. ● Developed marketing and communication tools to enhance branding and define facility strengths and program offerings. Show less



HCA Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Provider Relations & Business Growth

  • May 2012 - Nov 2020

  ● Led the business development efforts collaborating with surgeons, specialists, and primary care physicians, involving marketing and outreach that contribute to business growth. ● Created internal and external relationships with surgeons, doctors, and internal department heads that built bridges that increased referrals and improved patient outcomes. ● Reviewed data analytics, KPIs, referral data, and physician contribution margins. Worked directly with CEO and executive leadership on the creation and execution of a growth business plan that targeted key profit centers. Show less



Tallahassee Memorial HealthCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing And Public Relations Manager

  • 2008 - 2012

  ● Directed and managed marketing, communications, branding, positioning, and advertising initiatives for a large, not-for-profit healthcare organization in the Cancer, Heart & Vascular, Diabetes, and Behavioral Health sectors. ● Created the new rebranding campaign that promoted the hospital including strategy, brand awareness, positioning, outreach, marketing materials, communications, and messaging. ● Managed the project from groundbreaking to opening of a new Cancer Center leading the marketing, branding, advertising, promotion, and community outreach for the center. ● Served as the media relations director and leveraged connections, wrote press releases, plus made pitches that secured print, radio, and TV coverage. Show less