Jennifer Green

Group Account Director at INNOCEAN Worldwide Canada
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Location
Toronto, Ontario, Canada, CA

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Tony Ciccia

Jenn Green cares. She cares about her clients, about the work, about her co-workers, about those less fortunate. Jenn Green is one of the finest human beings I have ever met. Not a day goes by without her infectious positive spirit affecting those around her. Nothing ever seems to get her down or frazzled. She is a pro who produces an incredible amount of work, day in and day out, without ever uttering a complaint. The industry, and quite frankly the world, would be a better place with more Jenn Greens around.

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Group Account Director
      • Sep 2021 - Present

    • Senior Account Director
      • Sep 2016 - Oct 2021

      Senior Account Director - Hyundai/Merrell Canada/Surex FinancialFlawlessly launched new brand communication platform including the production of 20+ national TV spots, digital campaigns and CRM while continuing to increase brand perception across nameplates, leading to year over year growth. Launched several new nameplates into the market including the most awarded utility vehicle – Hyundai Kona.Introduced an innovative approach to hockey sponsorships in 2018 creating unique :10 billboards, :30 TV Spots and long form stories focusing on new Hyundai hockey strategy – Made for those who drive hockey. Launched Merrell OneTrail intro into Canada, Arctic Grip campaign and continue to support the launch of Surex Financial in Canada.Successfully managed over $13M production budget and responsible for estimates across channels. Currently managing a team of six, responsible for training, mentorship and guidance, project management, process and overall team spirit. Show less

    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Account Director
      • Jul 2015 - Sep 2016

      Managed fully integrated campaigns (broadcast/social/digital/experiential) for Chevrolet Canada on multiple nameplates. (Launched Spark back into market as Ultimate Mobile Device - first time Canada was awarded the GM Global FindNewRoads Award) Responsible for GM Fleet and GM Certified Pre-Owned (project planning, budget, hours and resourcing, strategy and execution for digital) Worked with multiple vendors and agency partners to maintain a consistent messaging across all platforms. Facilitate global connections for all nameplates to keep up to date on creative/strategy around the globe. Accountable for team structure, calendars, reviews and overall team morale. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Director
      • 2008 - Jul 2015

      • Played a key role in Chrysler Canada's successful 64 consecutive months of sales growth (Aug '13) – making Chrysler #1 for only the second time in Chrysler history (January 2012) • Currently managing Chrysler Canada Dealer activities with senior Business Centre leads across the country • Lead the development of 6 incredible Account Executives and Coordinators in Toronto and Windsor offices • Responsible for National production spend • Previous Client: Labatt USA & Canada - retail and mass, CIBC - In-Branch (Presented with the CIBC Quarterly Achiever Team Recipient Award) Show less

    • Advertising Services
    • 1 - 100 Employee
    • Account Services
      • 2001 - 2008

      Quaker, Tropicana, Gatorade, Bridgestone Tires, Budweiser Quaker, Tropicana, Gatorade, Bridgestone Tires, Budweiser

    • Account Supervisor
      • 2001 - 2008

Education

  • Loyalist College
    1995 - 1997

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