Jennifer Granfield
VP, Media at CMI Media Group- Claim this Profile
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Bio
Rich Rizzo
Jennifer and I worked as colleagues at ZenithGPE for 5 years together on the General Mills business. Jennifer always served as strong mentor and coach to me as she started as a planner while I was an assistant. Her strong work ethic, pleasant demeanor and strong presentation skills were something I always tried to emulate. Jennifer was not just an asset to the ZenithGPE team but a personal and professional asset to my career in media. My career was made better because Jennifer and I were colleagues and I will always be grateful for that.
Christine (Noto) Carroll
Jennifer and I crossed paths on our career multiple times. Our first encounter was working together on the General Mills business; where she worked in strategy and I worked in operations. Jenn always went above and beyond to bridge the relationship between strategy and investment while keeping true to her stellar work across every brand she touched. Most recently we both landed at at Omnicom working on different accounts. Jennifer continues to show her stellar work, brand focus and dedication on all businesses she touches. Working with her over the years have been a pleasure.
Rich Rizzo
Jennifer and I worked as colleagues at ZenithGPE for 5 years together on the General Mills business. Jennifer always served as strong mentor and coach to me as she started as a planner while I was an assistant. Her strong work ethic, pleasant demeanor and strong presentation skills were something I always tried to emulate. Jennifer was not just an asset to the ZenithGPE team but a personal and professional asset to my career in media. My career was made better because Jennifer and I were colleagues and I will always be grateful for that.
Christine (Noto) Carroll
Jennifer and I crossed paths on our career multiple times. Our first encounter was working together on the General Mills business; where she worked in strategy and I worked in operations. Jenn always went above and beyond to bridge the relationship between strategy and investment while keeping true to her stellar work across every brand she touched. Most recently we both landed at at Omnicom working on different accounts. Jennifer continues to show her stellar work, brand focus and dedication on all businesses she touches. Working with her over the years have been a pleasure.
Rich Rizzo
Jennifer and I worked as colleagues at ZenithGPE for 5 years together on the General Mills business. Jennifer always served as strong mentor and coach to me as she started as a planner while I was an assistant. Her strong work ethic, pleasant demeanor and strong presentation skills were something I always tried to emulate. Jennifer was not just an asset to the ZenithGPE team but a personal and professional asset to my career in media. My career was made better because Jennifer and I were colleagues and I will always be grateful for that.
Christine (Noto) Carroll
Jennifer and I crossed paths on our career multiple times. Our first encounter was working together on the General Mills business; where she worked in strategy and I worked in operations. Jenn always went above and beyond to bridge the relationship between strategy and investment while keeping true to her stellar work across every brand she touched. Most recently we both landed at at Omnicom working on different accounts. Jennifer continues to show her stellar work, brand focus and dedication on all businesses she touches. Working with her over the years have been a pleasure.
Rich Rizzo
Jennifer and I worked as colleagues at ZenithGPE for 5 years together on the General Mills business. Jennifer always served as strong mentor and coach to me as she started as a planner while I was an assistant. Her strong work ethic, pleasant demeanor and strong presentation skills were something I always tried to emulate. Jennifer was not just an asset to the ZenithGPE team but a personal and professional asset to my career in media. My career was made better because Jennifer and I were colleagues and I will always be grateful for that.
Christine (Noto) Carroll
Jennifer and I crossed paths on our career multiple times. Our first encounter was working together on the General Mills business; where she worked in strategy and I worked in operations. Jenn always went above and beyond to bridge the relationship between strategy and investment while keeping true to her stellar work across every brand she touched. Most recently we both landed at at Omnicom working on different accounts. Jennifer continues to show her stellar work, brand focus and dedication on all businesses she touches. Working with her over the years have been a pleasure.
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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VP, Media
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Oct 2021 - Present
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Hearts & Science
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United States
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Advertising Services
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700 & Above Employee
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Senior Category Director, Strategy
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Apr 2018 - May 2021
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Brand Director
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May 2016 - Apr 2018
P&G Skin Care - Olay
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PHD
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United Kingdom
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Advertising Services
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700 & Above Employee
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Associate Strategy Director
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Jan 2015 - May 2016
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UM Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Partner, Portfolio Management
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Oct 2013 - Jan 2015
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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Communications Supervisor
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May 2007 - Sep 2013
Focus Brands: Honey Nut/Yellow Box/Multi-Grain Cheerios, Big G Kid Cereals, Wheaties Fuel, Fiber One Cereals and Snacks• Develop and present marketing objectives and strategies that incorporate print, television and out of home on leading accounts• Create, execute and maintain numerous media plans which entailed targeting the core demographic audience and marketing the product within the most relevant medium • Implement multi-media sponsorship programs and events with partnering vendors and agencies• Led development and execution of multiple new product launch plans, including Wheaties Fuel and Fiber One Brownies• Create quarterly competitive reports that track client’s direct competitors • Extensive communications with client and inter-agency teams, including attending weekly status meetings• Supervise and train Media Planners and Assistant Planners; experience in management position Show less
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Senior Communications Planner
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Jun 2006 - Jun 2007
Focus Brands: Yoplait, Yo-Plus, GoGurt, Trix Yogurt, Yoplait Kids • Collaborated on planning national television, print, and out-of-home schedules• Coordinated new product launches by developing, presenting, and executing effective media plans• Analyzed value and pertinence of media outlets and proposals; presented recommendations to client• Provided monthly and year end competitive analyses based on market research and industry trends • Developed target psychographic and behavioral profiles based on syndicated research data Show less
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MPG
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United States
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Advertising Services
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500 - 600 Employee
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Media Planner
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Apr 2005 - Jun 2006
Volvo North America and Local Dealer Association Accounts• Trained and supervised two assistant media planners in the planning and execution of several marketing initiatives utilizing a range of media, including television, print, radio, and out-of-home; helped transition new planner and supervisor to account• Developed broadcast, print, interactive and out-of-home plans for national account and 15 local markets• Negotiated all aspects of print, including rates, positioning and added value• Prepared competitive analyses based on market research and industry trends Show less
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Assistant Media Planner
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Apr 2004 - Apr 2005
Volvo Cars Local Dealer Association Account• Reviewed media invoices and buys to confirm proper execution; reconciled any discrepancies• Developed strong relationships with vendors; negotiated makegoods and added value opportunities• Prepared and maintained monthly budgets and flowcharts
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Education
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1999 - 2003
University of Delaware
Bachelor of Arts (B.A.), Communication and Media Studies
Community
