Content Strategist

• May 2022 - Present

Director Of Communications

• Oct 2021 - Present

Managing Owner

• Jan 2019 - Present

Senior Integrated Marketing Manager

• May 2018 - Oct 2021

• Work with product marketers to develop strategic campaigns based on identified business objectives, helping them to better understand their target audience and how to build a campaign with appropriate goals and KPIs to meet the overarching objectives. • Guide fellow marketers in developing and executing customer-centric marketing strategies that integrate multiple marketing channels• Gather customer insights and create tools that allow for a stronger understanding of the customer; utilize those customer insights to properly segment customers and identify the key drivers of campaign success within that specific audience• Act as the main project contact, working with both internal and external clients to create schedules, budgets, and quality benchmarks as well as problem solve any issues that arise• Maintain key information within system databases and ensure projects are completed on time, on budget and in accordance with quality standards• Analyze metrics and optimize campaign planning based on reports from all team members• Effectively lead without direct authority. I manage successful projects, strategies, and campaigns that span across groups comprised of colleagues from several teams, all of which I do not directly supervise. Show less

Content Marketing Manager

• Sep 2013 - May 2018

• Ideate and create customer-centric content that aligns to the buyer’s journey• Report on content metrics as well as landing page metrics• Manage and track assets associated with marketing campaigns, promotions, and exhibits• Provide copy and design direction, as well as enforce branding guidelines• Manage projects with both internal and external designers and copywriters• Responsible for purchasing and coordinating vendor services

Designer

• Jul 2007 - Sep 2013

• Design books and print/digital promotional materials based on established guidelines• Troubleshoot problems and find solutions while making sure deadlines are met• Train new and existing staff on established guidelines, programs and procedures• Develop new standards to provide faster production of print and digital content

Photographer

• Aug 2005 - Jul 2007