Senior Customer & Category Development Analyst

• Sep 2019 - Present

Customer & Category Development Analyst

• Aug 2011 - Aug 2019

Marketing Analyst

• May 2005 - Aug 2011

• Developed an image tracking sheet to promote intra- and interdepartmental communication for publishing seasonal image usage and expiration dates. • Used the Zoomerang online system to survey customers and sales representatives about product lines. Reported the results to licensing partners to help improve quality and pricing and satisfy market needs. • Worked with the Warehouse Director and Brand Managers to ensure on-time delivery of promotional displays and help reduce shipping and warehousing costs. • Update on-line imagery twice a year to prevent licensing partners from taking legal action for using expired advertisements. • Serve as the point of contact for product image display orders with external suppliers and internal departments. Analyze buying trends to help forecast spending by brand. • Serve as the marketing liaison between the U.S. and European headquarters for reports on active customers and top sellers by brand Show less

Marketing Analyst

• Apr 2004 - Mar 2005

• Analyzed syndicated data sources and consumer data to identify trends, uncover sales opportunities, and determine the effectiveness of promotions. • Developed knowledge of the Data Alchemy analysis program to facilitate the creation and speedy analysis of sales presentations. • Researched, analyzed, and compared syndicated data companies by category and critical sales decision makers to determine the most effective tools to support company-wide market and trend analyses. Presented recommendations to the CEO and the leadership team. Show less

Sales Planning Analyst

• Apr 2003 - Feb 2004

• Improved efficiency by linking Excel spreadsheets and automating manual tasks to reduce report preparation time. Reduced weekly report turnaround time from one day to 30 minutes.• Supported the creation of sales presentations, including the $150 million sugar-free candy category sales deck.• Key contributor on the Sales Planning Team that prepared the Confections National Sales Volume Objective Report format used by all Kraft divisions. Achieved a team excellence award.• Identified sales opportunities by creating and analyzing forecasts and trackers for special packs and new products.• Created and maintained volume and distribution reports for the Marketing, Trade Marketing, and Sales Departments. Show less

Customer Service Coordinator - Food Service

• Jan 2002 - Apr 2003

• Developed relationships with customers and the Sales Department by identifying supply chain opportunities.• Managed the consolidation and transition of U.S. Foodservice to a central buy location.• Analyzed and coordinated the conversion from a manual to an automated order entry system.

Customer Service Representative

• Sep 1996 - Jan 2002

• Key team member involved in retaining Target’s non-chocolate candy seasonal business. Created reports for cross-functional stakeholders that helped increase the order fill rate to 100%. Collaborated on developing a process for end-to-end solutions that was subsequently used for other accounts. • Created warehouse-level forecasts that helped achieve 100% on-time delivery. • Created a cross-functional team that fostered better communication and understanding of Target’s logistics operations. Developed and presented a training presentation. • Led collection resolution efforts and negotiated a $1 million payment for an invalid deduction Show less