Jennifer Frayser
Vice President of Marketing at Solvaria- Claim this Profile
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Bio
Experience
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Solvaria
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President of Marketing
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Sep 2014 - Present
Richmond, Virginia Area Solvaria offers full-time and supplemental managed database services to companies around the world. We apply trusted methodology and a flexible approach to help businesses get the most ROI out of their investment in technology.
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Marketing & Sales Coordinator
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Sep 2014 - Jun 2016
Richmond, Virginia Area
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BAERING
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Mar 2013 - Aug 2014
Cary, NC • Oversaw strategy implementation for the agency’s top level accounts in architecture and engineering, biosciences and higher education; create new business presentations in industry specialties • Interpreted clients’ business goals to develop strategic, integrated communications campaigns across paid,earned, shared and owned marketing channels while maintaining consistent brand messaging • Spearheaded and implemented the company’s creative strategy of design and content creation for… Show more • Oversaw strategy implementation for the agency’s top level accounts in architecture and engineering, biosciences and higher education; create new business presentations in industry specialties • Interpreted clients’ business goals to develop strategic, integrated communications campaigns across paid,earned, shared and owned marketing channels while maintaining consistent brand messaging • Spearheaded and implemented the company’s creative strategy of design and content creation for websites, collateral pieces, videos and digital marketing initiatives • Upheld excellent client service by acting as primary contact on 10+ accounts while managing tactic delivery of supporting team members • Coordinated and presented media training sessions based on client needs Show less
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G&S Business Communications
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Account Executive
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Jun 2010 - Mar 2013
Raleigh-Durham, North Carolina Area • Worked for a leading global independent business communications firm to provide full-service public relations, marketing and event planning services to the agency’s largest client. • Collaborated closely with clients to develop strategic messaging, influence targeted audiences and promote brands and products across multiple platforms. • Facilitated Internet marketing tactics while maintaining current web copy and social media interaction. • Interpreted technical information and… Show more • Worked for a leading global independent business communications firm to provide full-service public relations, marketing and event planning services to the agency’s largest client. • Collaborated closely with clients to develop strategic messaging, influence targeted audiences and promote brands and products across multiple platforms. • Facilitated Internet marketing tactics while maintaining current web copy and social media interaction. • Interpreted technical information and field data into marketing materials including brand collateral, news releases, slide decks and internal communications. • Coordinated trade show planning to establish client presence at national events. Show less
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French/West/Vaughan
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Jan 2010 - May 2010
Raleigh-Durham, North Carolina Area • Gained experience across multiple industries including medical, industrial science, law, and fashion while working for the largest independent public relations agency in the Southeast. • Developed social media content to implement PR and marketing strategies on various media platforms. • Used Cision to develop media lists, manage client clipbooks, and show progress and value of services. • Executed media relations and communication objectives including building media lists, media… Show more • Gained experience across multiple industries including medical, industrial science, law, and fashion while working for the largest independent public relations agency in the Southeast. • Developed social media content to implement PR and marketing strategies on various media platforms. • Used Cision to develop media lists, manage client clipbooks, and show progress and value of services. • Executed media relations and communication objectives including building media lists, media coverage reports, client objective research, and drafted press materials, including media pitches and press releases. Show less
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Intern
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Aug 2009 - Dec 2009
- Handled social media campaigns by writing press releases, product releases, and media alerts. - Promoted and posted events through online and/or print media. - Assisted in planning and working marketing events.
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Education
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North Carolina State University
BA, Communication -
Lorenzo De Medici