Experience

D'Isolana Skincare

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• CEO

  • Jul 2016 - Present

  Founded the company with the vision to create a new luxury skin care line manufactured in Europe for the US market. Provided meticulous oversight across all aspects of the business, including business strategy, marketing and sourcing proprietary ingredients, and implementing a supply chain. -Lead product development and research for the company. Provided and approved final selection of ingredients and formulas to deliver a natural, paraben & paraffin free product line made in Italy… Show more Founded the company with the vision to create a new luxury skin care line manufactured in Europe for the US market. Provided meticulous oversight across all aspects of the business, including business strategy, marketing and sourcing proprietary ingredients, and implementing a supply chain. -Lead product development and research for the company. Provided and approved final selection of ingredients and formulas to deliver a natural, paraben & paraffin free product line made in Italy with exclusive access to world renowned thermal water springs. -Manage product development from concept to launch, including market positioning, price/pack architecture, supply & demand planning, marketing asset development, channel strategies and execution. -Provided creative direction and oversight for company identity, packaging branding and design. -Negotiated and established commercial agreements, setting up a supply chain and building partnerships with international manufacturers and suppliers. -Created and led the execution of the GTM strategy for the product line that included social media, digital and influencer marketing, SEO strategy, PR, earned media, DTC, and national retailers outreach programs. -Responsible for training and coaching all incoming agents and representatives to successfully achieve sales targets and brand awareness. -Achieved milestones and profitability in line with forecast and investors’ expectations. Show less Founded the company with the vision to create a new luxury skin care line manufactured in Europe for the US market. Provided meticulous oversight across all aspects of the business, including business strategy, marketing and sourcing proprietary ingredients, and implementing a supply chain. -Lead product development and research for the company. Provided and approved final selection of ingredients and formulas to deliver a natural, paraben & paraffin free product line made in Italy… Show more Founded the company with the vision to create a new luxury skin care line manufactured in Europe for the US market. Provided meticulous oversight across all aspects of the business, including business strategy, marketing and sourcing proprietary ingredients, and implementing a supply chain. -Lead product development and research for the company. Provided and approved final selection of ingredients and formulas to deliver a natural, paraben & paraffin free product line made in Italy with exclusive access to world renowned thermal water springs. -Manage product development from concept to launch, including market positioning, price/pack architecture, supply & demand planning, marketing asset development, channel strategies and execution. -Provided creative direction and oversight for company identity, packaging branding and design. -Negotiated and established commercial agreements, setting up a supply chain and building partnerships with international manufacturers and suppliers. -Created and led the execution of the GTM strategy for the product line that included social media, digital and influencer marketing, SEO strategy, PR, earned media, DTC, and national retailers outreach programs. -Responsible for training and coaching all incoming agents and representatives to successfully achieve sales targets and brand awareness. -Achieved milestones and profitability in line with forecast and investors’ expectations. Show less



Ecreativa

• Los Angeles, California, United States

• Senior Consultant - Marketing and Sales Operations

  • Feb 2014 - Jun 2016

  Delivered consulting engagements to new and existing clients in the luxury retail industry. -Delivered GTM strategy that helped clients enter a new market or reposition their products and services. -Led rebranding projects for international clients to enter new markets with new and existing luxury products. -Partnered with luxury companies to develop and execute co-branded events and lead end-to-end marketing partnership initiatives including collaborating on partner selection… Show more Delivered consulting engagements to new and existing clients in the luxury retail industry. -Delivered GTM strategy that helped clients enter a new market or reposition their products and services. -Led rebranding projects for international clients to enter new markets with new and existing luxury products. -Partnered with luxury companies to develop and execute co-branded events and lead end-to-end marketing partnership initiatives including collaborating on partner selection, developing go-to-market strategies, and optimizing performance across marketing channels post-launch. Show less Delivered consulting engagements to new and existing clients in the luxury retail industry. -Delivered GTM strategy that helped clients enter a new market or reposition their products and services. -Led rebranding projects for international clients to enter new markets with new and existing luxury products. -Partnered with luxury companies to develop and execute co-branded events and lead end-to-end marketing partnership initiatives including collaborating on partner selection… Show more Delivered consulting engagements to new and existing clients in the luxury retail industry. -Delivered GTM strategy that helped clients enter a new market or reposition their products and services. -Led rebranding projects for international clients to enter new markets with new and existing luxury products. -Partnered with luxury companies to develop and execute co-branded events and lead end-to-end marketing partnership initiatives including collaborating on partner selection, developing go-to-market strategies, and optimizing performance across marketing channels post-launch. Show less



Italian Wine Lovers

• United States
• Food and Beverage Retail
• 1 - 100 Employee

• Global Director of Sales and Marketing Operations

  • Jan 2008 - Feb 2014

  Responsible for new client acquisition and sales operations for retail and ecommerce. In addition to the execution of marketing and partnership initiatives. -Improved new client acquisition by 17% and client retention by 12% YOY by implementing loyalty programs and improving client satisfaction metrics, and sales reward programs. -Key contributor to the corporate strategy and tactical execution that delivered 20+% of YOY average revenue growth over the last four years. -Partnered… Show more Responsible for new client acquisition and sales operations for retail and ecommerce. In addition to the execution of marketing and partnership initiatives. -Improved new client acquisition by 17% and client retention by 12% YOY by implementing loyalty programs and improving client satisfaction metrics, and sales reward programs. -Key contributor to the corporate strategy and tactical execution that delivered 20+% of YOY average revenue growth over the last four years. -Partnered with luxury companies to develop and execute co-branded events and programs to increase pre-qualified lead generation by 30%. -Achieved a 25% reduction in operations cost while maintaining efficiency and streamlining process. -Developed new business relationships with American Express, St. Regis; Tiffany’s; Napa Valley Wine Reserve; and Morgan Stanley that made a substantial contribution to YOY revenue growth. -Partnered with wine producers and luxury companies from Argentina, Italy, and France to develop and execute a wine-makers series for high-net worth clients.

• Director of Marketing

  • 2008 - 2010

  Responsible for global marketing activities, including digital and social marketing, CRM, ecommerce, print and event marketing. -Provided support to non-US sales and marketing operations that contributed 35% of total company revenue in the first two years with an ROI of 8-12 months. -Boosted sales by 17 % by producing a digital and print corporate holiday gift guide. Oversaw pre- and post-production and execution of content. -Spearheaded a rebranding effort that increased the… Show more Responsible for global marketing activities, including digital and social marketing, CRM, ecommerce, print and event marketing. -Provided support to non-US sales and marketing operations that contributed 35% of total company revenue in the first two years with an ROI of 8-12 months. -Boosted sales by 17 % by producing a digital and print corporate holiday gift guide. Oversaw pre- and post-production and execution of content. -Spearheaded a rebranding effort that increased the client base by implementing and continuously enhancing the client offerings by leveraging service and technology investments. -Developed a monthly program to reach new client segments by partnering with print and digital magazines, a global luxury Resort and a financial institution.



IWM Cellars

• Aspen, Colorado, United States

• New Business Development Manager

  • 2010 - 2012

  Managed the design, build-out and launch of IWM’s first domestic wine tasting and cellar management showroom outside of New York, including overseeing the budget and operating profit and loss for the new business. -Developed a comprehensive marketing plan to target the high-net-worth consumer base including print, digital marketing, paid advertising, earned media and online and social media marketing strategy. -Recruited, hired, and trained full-time and seasonal staff to operate the… Show more Managed the design, build-out and launch of IWM’s first domestic wine tasting and cellar management showroom outside of New York, including overseeing the budget and operating profit and loss for the new business. -Developed a comprehensive marketing plan to target the high-net-worth consumer base including print, digital marketing, paid advertising, earned media and online and social media marketing strategy. -Recruited, hired, and trained full-time and seasonal staff to operate the new business. -Exceeded first year revenue targets by 28% and EBITA by 8%. -Spearheaded partnerships with Aspen Magazine and Aspen Times that increased monthly leads by an average of 15 % for the first 10 months of operation. -Established and managed partnerships with local luxury companies, including Aspen Mountain Club, Timbers Club and The Little Nell Hotel that boosted indirect sales by 10 % within 12 months. -Created exclusive luxury events during Aspen Food and Wine and ArtCrush Aspen, including private winemaker dinners and partnership events with American Express Centurion. Show less Managed the design, build-out and launch of IWM’s first domestic wine tasting and cellar management showroom outside of New York, including overseeing the budget and operating profit and loss for the new business. -Developed a comprehensive marketing plan to target the high-net-worth consumer base including print, digital marketing, paid advertising, earned media and online and social media marketing strategy. -Recruited, hired, and trained full-time and seasonal staff to operate the… Show more Managed the design, build-out and launch of IWM’s first domestic wine tasting and cellar management showroom outside of New York, including overseeing the budget and operating profit and loss for the new business. -Developed a comprehensive marketing plan to target the high-net-worth consumer base including print, digital marketing, paid advertising, earned media and online and social media marketing strategy. -Recruited, hired, and trained full-time and seasonal staff to operate the new business. -Exceeded first year revenue targets by 28% and EBITA by 8%. -Spearheaded partnerships with Aspen Magazine and Aspen Times that increased monthly leads by an average of 15 % for the first 10 months of operation. -Established and managed partnerships with local luxury companies, including Aspen Mountain Club, Timbers Club and The Little Nell Hotel that boosted indirect sales by 10 % within 12 months. -Created exclusive luxury events during Aspen Food and Wine and ArtCrush Aspen, including private winemaker dinners and partnership events with American Express Centurion. Show less



Bohn Associates

• Greater New York City Area

• Design Assistant

  • Jul 2007 - Dec 2007

  A private company delivering high-end clients with both remodeling and construction needs. Provided design ideas and inspiration to top-level designers for all projects, which included photo shoots to full remodeling. A private company delivering high-end clients with both remodeling and construction needs. Provided design ideas and inspiration to top-level designers for all projects, which included photo shoots to full remodeling.