Director of Digital Communications

• Jan 2022 - Present

Digital Communications Manager

• May 2021 - Jan 2022

Account Executive & Social Media Manager

• Jul 2020 - May 2021

Assistant Account Executive & Social Media Manager

• Nov 2019 - Jul 2020

• Implemented a comprehensive social media strategy that transformed Castle’s online presence by integrating all marketing channels including social media, Search Engine Optimization (SEO), content writing and digital marketing• Designed and produced editorial calendars for both clients and the agency to manage content and plan specific, timely posts • Create and publish relevant, original, high-quality content for clients and all agency social media channels including LinkedIn, Facebook, Twitter and Instagram• Analyze key metrics, including KPIs and ROIs, and modify digital strategy accordingly• Facilitate website content management and the implementation of SEO best practices by monitoring SEO and web traffic metrics• Manage Castle’s website blog by selecting topics that align with SEO efforts, administering an extensive blog calendar and uploading content via WordPress• Provide expert counsel to clients and internal teams for social media success• Support the crisis communications team on the execution of customized client crisis response plans• Maintain end-to-end integrated public relations campaigns by collaborating with clients to establish action items and advanced deliverables

Account Coordinator & Social Media Manager

• May 2019 - Nov 2019

Account Coordinator

• Nov 2018 - Nov 2019

Marketing Intern

• Jan 2018 - May 2018

• Supported the marketing department with campaign development and execution• Assisted with promotional microsite programming• Recommended relevant content and identified prospective influencer programs and onsite activations• Conducted competitive analysis and compiled a library of promotion examples across the industry• Mastered technological tools to track, analyze and interpret data • Attended and participated in marketing team meetings• Organized and maintained promotional files for both future and past shows

Sales Associate

• Jun 2016 - May 2018

• Provided outstanding customer service while maximizing sales and serving as a positive role model for team members• Performed strategic thinking to achieve optimal customer experience and meet customer needs• Maintained focus on team leadership, personnel support, innovation and customer relationship building • Provided outstanding customer service while maximizing sales and serving as a positive role model for team members• Performed strategic thinking to achieve optimal customer experience and meet customer needs• Maintained focus on team leadership, personnel support, innovation and customer relationship building

Brand Ambassador

• Aug 2015 - Mar 2018

Intern

• Jun 2017 - Aug 2017

• Worked with Conventures to prepare and execute Sail Boston 2017• Photographed and wrote social media content for Sail Boston leading up to and during the event• Assisted with internal organization coordination • Created and sent out press releases for various events in the Greater Boston area using Cision• Composed press releases, calendar listings and media advisories for various events throughout the summer• Constructed and maintained media contact lists through Cision and Microsoft Excel• Assembled and created public relations recaps for various events, including Sail Boston

Social Chairwoman

• Jan 2016 - Sep 2016

• Coordinated entire social schedule for 170 women through different media platforms.• Responsible for maintaining and allocating a $35,000 social budget for the organization and insuring all events are planned within the budgets.• Interface with venders to insure the events are successful and maximizing the experiences for the women in the sorority.• Managed and delegated all responsibilities for a 20-member formal committee. • Coordinated entire social schedule for 170 women through different media platforms.• Responsible for maintaining and allocating a $35,000 social budget for the organization and insuring all events are planned within the budgets.• Interface with venders to insure the events are successful and maximizing the experiences for the women in the sorority.• Managed and delegated all responsibilities for a 20-member formal committee.

Assistant Manager

• Jul 2016 - Aug 2016

Day Camp Counselor

• Jun 2015 - Aug 2015

• Trusted counselor responsible for the development of 160 five-year-old children over an eight-week camp period.• Organized and lead small and large group activities such as crafts, sports, outdoor activities, songs, games, swimming, boating, and family night.• Communicated weekly with both senior administration and parents regarding children’s experiences and expectations through verbal and written evaluations. • Planned, coordinated, and executed activities while guiding campers in personal growth and daily living skills.• Assisted the setup and tear down of activities, guided campers to and from activities, and reinforced camp and program rules and regulations.Worked collaboratively with staff and administration to ensure the safety of all campers, while organizing and implementing educational and stimulating programing

Intern

• Jun 2014 - Jun 2014

• Helped design and implement weekly schedule, activities, and programming for the classroom of children under the age of two to help with the growth and development of the children. • Identified children’s behavioral issues through interactions with children and reported concerns to classroom leaders.• Provided assistance to administrative leadership by supervising children at all times to ensure safety and maximize enjoyment. • Helped design and implement weekly schedule, activities, and programming for the classroom of children under the age of two to help with the growth and development of the children. • Identified children’s behavioral issues through interactions with children and reported concerns to classroom leaders.• Provided assistance to administrative leadership by supervising children at all times to ensure safety and maximize enjoyment.

Summer Camp Counselor

• Jun 2013 - Aug 2013

• Responsible for supervision of 16 11-year-old girls over the course of an 8-week overnight program. • Organized and taught all cheer classes and choreographed routines for children of all ages. • Led traditional folk dancing every Friday night in front of the camp. • Responsible for supervision of 16 11-year-old girls over the course of an 8-week overnight program. • Organized and taught all cheer classes and choreographed routines for children of all ages. • Led traditional folk dancing every Friday night in front of the camp.