Experience

PeoplesBank

• United States
• Banking
• 200 - 300 Employee

• AVP Marketing

  • Apr 2020 - Present



United Bank

• United States
• Banking
• 200 - 300 Employee

• Assistant Vice President, Marketing & Community Relations

  • May 2014 - Nov 2019

  West Springfield, MA  - Work in collaboration with Director of Marketing to ensure the department stays under budget.  - Serve as the liaison to the retail banking department on all product marketing initiatives within the branches.  - Project manager for redesign of the United Bank website.  - Assisted in the development and launch of the Bank’s new brand after merging with Rockville Bank in 2014.  - Project manager for conversion efforts related to customer notifications.  - Work closely… Show more  - Work in collaboration with Director of Marketing to ensure the department stays under budget.  - Serve as the liaison to the retail banking department on all product marketing initiatives within the branches.  - Project manager for redesign of the United Bank website.  - Assisted in the development and launch of the Bank’s new brand after merging with Rockville Bank in 2014.  - Project manager for conversion efforts related to customer notifications.  - Work closely with the compliance team to ensure that all advertising meets regulatory requirements. - Work collaboratively with advertising agency to ensure that all projects are on time and on budget while maintaining the brand standards that have been put into place.  - Serve as a member of several new product committees where I am responsible for all deliverables related to the marketing of each new product. -Responsible for day to day management of foundation grant making programs and bank’s community sponsorship program. Identify and establish relationships with civic and nonprofit organization in the Bank’s core markets; seek opportunities for partnership, engagement and volunteerism.  -Coordinate Bank’s presence at community-facing events as well as seek out opportunities for the Bank to engage in.  - Work closely with and guide local non-profit organizations who are interested in funding from the Foundation through the application process.  - Ensure that grant proposals received meet the Foundation’s guidelines and areas of interest.  - Present to the Board of Directors on a quarterly basis details all of the grant applications, as well as the strengths and weaknesses of the programs up for consideration. Make recommendation as to funding level.

• Marketing Manager/Officer

  • Feb 2008 - May 2014

  West Springfield, MA - Developed non-customer direct mail campaigns resulting in an increase in checking accounts as well as home equity loans.  - Served as project manager for the creation of the Bank’s Intranet resulting in centralized data storage for employee use.  - Developed and presented training for all staff for the Intranet in collaboration with Human Resources.  - Team member for the implementations of online lending and deposit applications.  - Assisted in the creation of a branch… Show more - Developed non-customer direct mail campaigns resulting in an increase in checking accounts as well as home equity loans.  - Served as project manager for the creation of the Bank’s Intranet resulting in centralized data storage for employee use.  - Developed and presented training for all staff for the Intranet in collaboration with Human Resources.  - Team member for the implementations of online lending and deposit applications.  - Assisted in the creation of a branch merchandising program for over 30 branches resulting in consistent product messaging throughout the branch network.



United Bank

• Marketing Specialist

  • 2003 - 2008



United Bank

• Senior Teller

  • 1997 - 2000