Jennifer de Groot

Sales & Marketing Director at Nature & Wildlife Discovery Center
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Contact Information
us****@****om
(386) 825-5501
Location
Pueblo, Colorado, United States, US
Languages
  • Spanish Elementary proficiency
  • English Native or bilingual proficiency
Skills

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Bio

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Credentials

  • CPR & AED
    American Heart Association | American Stroke Association
    Feb, 2015
    - Oct, 2024
  • Wilderness First Aid
    NOLS - National Outdoor Leadership School

Experience

  • Nature & Wildlife Discovery Center
    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Sales & Marketing Director
      • May 2022 - Present

      As Sales & Marketing Director, Jennifer (She/Her/Hers) is responsible for developing and implementing the sales and marketing strategies that assist NWDC in achieving its mission, as well as raising awareness of the facilities, organization, programs, and initiatives. She has a Bachelor of Science in Mass Communications from CSU Pueblo. Before working for NWDC, Jennifer organized the Fall 2020 Volunteer River Campus Clean-Up Days. She also performed volunteer marketing duties for the 2018 Beulah Challenge Run when it was organized in collaboration with the Mountain Park Environmental Center. When she is not working at NWDC, Jennifer is painting murals on the Arkansas River Levee, hitting the trails with her dog Mayday, and stand-up paddle boarding at the Lake Pueblo reservoir.

  • Jaybird's Designs
    • Freelance Graphic Design & Fine Artist
      • Sep 2018 - Present

      • Implemented Adobe Creative Cloud to design original business cards, brochures, social media posts, and product packaging samples for various clients• Created a comprehensive brand identity guide and performed a brand image overhaul for HR Evolution LLC• Met tight deadlines to complete professional hand-drawn portraits and art pieces for clients nationwide• Served clients in Wyoming, Maryland, Pennsylvania, and North Carolina, and maintained excellent customer service and open lines of communication across time zones

  • Pueblo Community Health Center, Inc.
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Electronic Media & Foundation Specialist
      • Sep 2019 - May 2022

      • Curate content for all digital marketing channels (website, social media, Constant Contact, SharePoint)• Collaborate with Communications Director on graphic design work to ensure brand consistency• Design and update brochures, fliers, quarterly reports, invitations, newsletters, mailings, and signage• Perform all necessary clinic photography and videography• Support execution of annual Dueling Pianos fundraising event, including set design, sponsorship tracking, and silent auction operations• Maintain a stocked inventory of giveaway items and outreach-related prizes• Attend community events and meetings to represent the PCHC Foundation• Ensure the function and activities of the Foundation & Development department embrace the philosophy, mission, values, and Communicate with Heart service model• Adhere to the guidelines, policy, and procedures of PCHC and the PCHC Foundation

  • Colorado State Fair
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Sponsorship, Event Marketing, and Media Assistant
      • May 2018 - Sep 2019

      • Coordinated and managed operation of the Stampede 5k Race & Fun Walk• Executed the Stampede 5k Runner's Village Finish Line Festival • Managed all marketing for the Stampede 5k Race & Fun Walk through social media, print, and email distribution• Designed the official nightly PRCA RAM Rodeo program• Negotiated and processed sponsorship contracts for over 40 local print, radio, and television outlets• Organized and distributed gate credentials to all marching bands attending the State Fair• Marketed and coordinated the operation of Volunteer Ambassador Program and Western Heritage Day• Implemented a daily print marketing schedule during the 11 days of the State Fair• Geo-mapped the whole of the Colorado State Fairgrounds using Theta Software, and upload the 360 photos to Google Street View locations

  • Colorado State University-Pueblo
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Assistant SAR Team Leader (President)
      • Sep 2016 - May 2018

      • Acted for SAR Team Leader if not present• Attended and assisted in leading bi-weekly training sessions that taught search and rescue skills to a team of 5-10 individuals• Monitored team well-being and provided council to SAR Team Leader• Maintained personal well-being and physical fitness level by working out and performing pack tests• Responded to call-outs from the Pueblo County Sheriff's Office• Actively mentored new team members• Assisted in any aspects of the SAR team as deemed important and necessary

    • Outdoor Pursuits Lead Facilitator
      • Feb 2016 - May 2018

      • Lead program excursions to wilderness locations• Responded directly to student and participant concerns and challenges throughout the course of the excursion• Exhibited competency and experience in outdoor and team development skills• Effectively demonstrated expedition behavior under various group and environmental conditions• Designed and lead challenge course experiences to promote goal accomplishment, trust-building, teamwork, and good communication for customers• Maintained and improved upon current emergency medical training• Recruited and trained subordinate facilitators

  • CSU-Pueblo Outdoor Pursuits
    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Public Relations & Marketing Supervisor
      • May 2016 - May 2018

      • Maintained and utilized Facebook, Instagram, YouTube, and Snapchat social media accounts• Marketed upcoming events and trips through co-operation with the University's Department of Student Engagement and Leadership and the Office of Marketing, Communication, and Community Relations• Organized and supervised large unique school-wide marketing events• Updated and enforced Social Media Policy• Designed engaging original flyers, brochures, videos, and social media posts for general program needs• Supervised flyer production and distribution for individual trips• Mentored, trained, and supervised a marketing team of 2-5 individuals

  • 89.7 WTMD Radio
    • Programming Intern
      • Aug 2014 - Dec 2015

      • Shot, edited and finalized live concert footage using professional camera equipment and Final Cut for WTMD's Youtube page• Programmed and edited audio segments using Adobe Audition for online radio stream • Promoted WTMD events and fundraisers to local university and public audience• Loaded musician equipment in and out of stage area• Increased radio station's impact on the Baltimore music scene. • Shot, edited and finalized live concert footage using professional camera equipment and Final Cut for WTMD's Youtube page• Programmed and edited audio segments using Adobe Audition for online radio stream • Promoted WTMD events and fundraisers to local university and public audience• Loaded musician equipment in and out of stage area• Increased radio station's impact on the Baltimore music scene.

  • Carvel Corporation
    • Manufacturing
    • 1 - 100 Employee
    • Manager
      • Aug 2012 - Aug 2015

      • Opened and closed the store, managed and balanced register and safe• Supervised a team of 2-5 employees, trained new employees• Prepared and decorated ice cream flavors and cakes• Maintained a clean facility, abided by the Health and Safety Code• Streamlined team efforts to provide excellent customer service • Opened and closed the store, managed and balanced register and safe• Supervised a team of 2-5 employees, trained new employees• Prepared and decorated ice cream flavors and cakes• Maintained a clean facility, abided by the Health and Safety Code• Streamlined team efforts to provide excellent customer service

  • Genessee Valley Outdoor Learning Center
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Horse Handler
      • Aug 2012 - Aug 2012

      • Maintained a clean environment, fed and cared for horses• Prepared multiple horses and students at once for safe riding• Instructed small groups on basic riding skills • Maintained a clean environment, fed and cared for horses• Prepared multiple horses and students at once for safe riding• Instructed small groups on basic riding skills

Education

  • Colorado State University-Pueblo
    Mass Communications and New Media, Electronic Media
    2015 - 2017
  • Towson University
    Electronic Media and Film
    2013 - 2015
  • Hereford High School
    2008 - 2013

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