Jennifer Condlyffe
Communications and Community Executive at The Marketing Academy- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageMar, 2021- Nov, 2024
Experience
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The Marketing Academy
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United Kingdom
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Higher Education
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1 - 100 Employee
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Communications and Community Executive
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Jan 2023 - Present
My role has evolved to encompass responsibilities across the business, contributing to the success of The UK Scholarship Program, The Virtual Campus, and other Global Programs. The UK Scholarship Program | I temporarily assumed the role of the UK Scholarship Manager during my colleague’s period of leave, demonstrating adaptability and leadership. My role and responsibilities included: - Successfully managing the overall coordination and execution of the UK Program during the interim period, ensuring adherence to curriculum and timelines. - Handling logistics, budgeting, and resource allocation for efficient program activities. - Fostering engagement among Scholars through events, creating a vibrant community. - Building relationships with industry leaders and mentors, enhancing program credibility. - Collaborating with partners to expand program reach and impact. - Engaging with alumni and stakeholders, promoting program sustainability. The Virtual Campus Program | My role and responsibilities include: - Collaborating with the Program Director to develop a comprehensive community engagement plan. - Providing exceptional technical support, ensuring a seamless delegate experience. - Monitoring user activity and generated analytics for continuous improvement. - Implementing a strategic communications plan across various channels. - Creating captivating brand assets and leading social media amplification efforts. - Producing professional-grade email communications and program documents. - Utilising CRM systems for data analysis and insights. - Ensuring data integrity and GDPR compliance. - Implementing CRM strategies for increased engagement and retention. - Analysing key metrics for program optimisation. Additionally, I support special projects for the CEO, MD, and Program Leads (UK, EMEA, USA, Australia) Show less
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Empathy Week
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United Kingdom
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Primary and Secondary Education
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1 - 100 Employee
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Marketing Manager
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Jun 2022 - Jan 2023
Working as a Marketing Manager, my responsibilities included but were not limited to:- Creating and actioning a detailed marketing strategy for Empathy Week for 2022/23 academic year that results in registrations and sales of Empathy Week to schools.- Supporting in the creation and distribution of a partners communication plan that has key events for the forthcoming year.- Sourcing new commercial partners and business opportunities for the company, both attending and leading partnership negotiation meetings with prospective commercial partners. - Conducting market research to identify target audiences and assess the effectiveness of marketing campaigns.- Building relationships with stakeholders, such as ambassadors and partners, to increase visibility and support for Empathy Week.- Analysing insights and analytics to evaluate the success of marketing efforts and adjust strategies as needed.- Coordinating with other departments to ensure that all promotional activities align with the overall goals and objectives of Empathy Week.- Keep up with the market trends and identify opportunities for growth- Communicate effectively with the management about the progress, and potential challenges of the marketing campaigns- Leading the design of templates and content that can be shared across TikTok, Instagram, Facebook and Twitter. Show less
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Company Representative and Exhibitor at BETT Global 2022
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Mar 2022 - Jan 2023
I represented start-up company, Empathy Week, within a small team at BETT Global Convention 2022. - Established strong relationships with prospective customers, increasing engagement, brand awareness, and registrations by interacting with a high volume of BETT visitors.- Sourced business-to-business opportunities by identifying potential partnership and investment opportunities for Empathy Week.- Conversed and interacted with visitors of a global reach, adapting my communication skills to overcome language and cultural barriers.- Functioned as a valuable team player, supporting the small team by any means possible, both during and after the convention. Show less
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Marketing and Communications Assisstant
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Sep 2021 - Jan 2023
- Collaborating within a small team at a start-up company, learning how to run and grow a start-up business, broadening my commercial awareness.- Sourcing new commercial partners and business opportunities for the company as well as working with international partners such as Snapchat and TES on partnership campaigns to promote Empathy Week.- Leading a co-branded social media campaign with TES that has a direct and measurable link to registering more schools across the globe whilst working with the team to plan a sustainable marketing plan for 2022 and beyond Empathy Week. Show less
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Explore Learning
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United Kingdom
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Primary and Secondary Education
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700 & Above Employee
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Tutor
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Jan 2018 - Jan 2023
- Tutoring Maths and English to children between the ages of 4-14. - Leading Grammar School 11+ exam sessions, teaching national curriculum content and monitoring assessment progress. - Booking and holding trail sessions with prospective customers, delivering trial sessions and answering queries to increase membership sales. - Collaborating in local marketing events, promoting the company to generate sales. - Designing and delivering workshops to local children. - Managing the efficiency of the centre as acting manager within a compere role, listening and responding to customer queries and complaints. Show less
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West Midlands Police
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Law Enforcement
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700 & Above Employee
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Diversity and Inclusion Project Consultant
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Sep 2020 - Jun 2021
Worked within a consultancy team for the West Midlands Police, developing strategies to increase diversity and inclusivity within recruitment, improve positive relationships with communities and rebrand the 'Positive Action' initiative. - Developed strategies to increase diversity and inclusivity within Police recruitment whilst also aiming to improve positive relationships with the community through rebranding the 'Positive Action' initiative. - Created and pitched an inclusive recruitment campaign to external clients, rebranding the 'Positive Action' initiative by developing a digital marketing strategy and creating content for the new social media accounts. - Designed a new ‘Positive Action’ logo that has been used on merchandise. - Conducted market and sector research and analysed the findings within a written report. Skills Acquired: The ability to confidently hold and organise meetings to discuss project briefs and pitch project strategies; project management skills, delegating roles and adhering to strict time constraints; exploring creative solutions to maximise the potential of the marketing campaign. Show less
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InvestIN
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United Kingdom
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Education Administration Programs
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100 - 200 Employee
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The Young Lawyer Programme
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Mar 2017 - Mar 2017
- Participated in interactive simulations of commercial, criminal and human rights case studies with top lawyers, giving me a genuine, hands-on experience of dealing with legal matters. - Improved my practical understanding of various legal sectors, developing my listening and rapport-building skills by engaging with top corporate, criminal and human rights lawyers during a Q&A session, gaining a deeper insight into their roles within their firms. - Participated in interactive simulations of commercial, criminal and human rights case studies with top lawyers, giving me a genuine, hands-on experience of dealing with legal matters. - Improved my practical understanding of various legal sectors, developing my listening and rapport-building skills by engaging with top corporate, criminal and human rights lawyers during a Q&A session, gaining a deeper insight into their roles within their firms.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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PR Work Experience
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Jul 2016 - Jul 2016
- Attended a PR strategy meeting with Siemens. - Completed market research by analysing social media content, analytics and media coverage to then produce reports based on the findings. - Wrote press releases for upcoming events. - Devised media lists within Gorkana for various clients. - Attended a PR strategy meeting with Siemens. - Completed market research by analysing social media content, analytics and media coverage to then produce reports based on the findings. - Wrote press releases for upcoming events. - Devised media lists within Gorkana for various clients.
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Education
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2023 - 2024
The University of Law
PGDL, Law -
2019 - 2022
University of Birmingham
Bachelor of Arts - BA, English Literature -
2017 - 2019
King Edward VI College, Stourbridge
English Literature and Language A*, Psychology A*, History B
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