Experience

Pakistan Sweet Home AFP

• Pakistan
• Non-profit Organization Management
• 1 - 100 Employee

• • Nov 2017 - Present

• • Apr 2020 - Present



Kazim Trust

• Pakistan
• Non-profit Organizations
• 1 - 100 Employee

• • Nov 2021 - Present

• • Nov 2020 - Present

• • Nov 2020 - Present

  Digital Metrics works with clients to create a communications plan. The plan may consider competitive advantage, position in the market, challenges faced by the client, a PR strategy, timings, measurement and tactics/methods and tools.

• • Nov 2020 - Jan 2021



Teknozone Engineering Pvt Ltd (Technology Root)

• Pakistan Karachi

• Business Development Operations Manager

  • Oct 2017 - Present

  Prospect for potential new clients and turn this into increased business. Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. * Meet potential clients by growing, maintaining, and leveraging your network. Identify potential clients, and the decision makers within the client organization. Set up meetings between client decision makers and company’s practice leaders/Principals. Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately. Present an image that mirrors that of the client. Present new products and services and enhance existing relationships. Work with technical staff and other internal colleagues to meet customer needs. Arrange and participate in internal and external client debriefs. Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels. Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. Ensure that data is accurately entered and managed within the company’s CRM or other sales management system. Forecast sales targets and ensure they are met by the team. Track and record activity on accounts and help to close deals to meet these targets. Work with marketing staff to ensure that prerequisites Ensure all team members represent the company in the best light. Research and develop a thorough understanding of the company’s people and capabilities. Understand the company’s goal and purpose so that will continual to enhance the company’s performance. Show less



Hospitality Consultancy

• Hospitality
• 1 - 100 Employee

• • 2016 - Present

  Induce appointments for the banquet hall and draft different types of services as per the budget● Assemble and maintain the electric equipment such as lights, mike, music players and projectors● Instruct the staff members to provide quick and efficient services to the banquet coordinators● Approve dates for events and make certain there is no overlapping of eventsResource​ ​Management​ ​Functions● Interact with the customers to discuss the backdrop, decorations and lighting, as per the theme● Purchase supplies for the food preparation to be served at the event and the suitable culinary type● Provide the customers with available options to ensure the preparations are within the budget● Allot responsibilities to staff members and draft a time schedule for them to complete their work Show less

• • Sep 2016 - Sep 2018

  Contacted representatives of corporates, business associations and social groups to solicit business for hotels.● Met existing hotel customers to determine their needs and solicit further business.● Analyzed prospective untapped markets to generate revenue for the hotel.● Assisted the sales manager and director in implementing sales strategies.● Reviewed information on sales meetings, conventions, training classes, overnight travel and other functions held byorganization members to select prospective customers for hotel services.● Called on prospects to solicit business, analyzed requirements of function, outlined available hotel facilities andservices offered and quoted prices.● Verified reservations by mail, drew up contract and obtained signatures.● Conferred with customers and hotel department heads to plan function details such as space requirements, publicity,time schedule, food service and decorations.● Served as convention advisor and coordinator during function to minimize confusion and resolve problems. Show less



Make-A-Wish Pakistan

• Pakistan
• Non-profit Organization Management
• 1 - 100 Employee

• Digital Marketing & Fund Raising Manager

  • Nov 2019 - Apr 2023



Siddiqsons Group

• Pakistan
• Textile Manufacturing
• 300 - 400 Employee

• Sales and Marketing Manager

  • Apr 2019 - Nov 2019

  Oversee day-to-day sales, monitoring, and forecasting to better understand the market Continually assess our marketing techniques and their efficacy in affecting sales Stay up-to-date on current market trends Work collaboratively with the sales team to assess current projections Own ultimate responsibility for successfully meeting or exceeding sales goals Collaborate with marketing team to creatively reach more potential customers Take calculated risks to increase profitability and brand recognition Work in a hands-on fashion, building the team—provide motivation and inspiration Set the precedent for excellence through leading by example Cultivate and deepen client relationships and partnerships that add value Show less



Pakistan Sweet Home Angles & Fairies Place

• Pakistan

• Marketing And Public Relations Manager

  • Sep 2018 - Nov 2019

  ● Manage all marketing materials, website updates, and social media presence on behalf of the Company ● Responsible for corporate messaging development and distribution Be the last point of contact with Company deliverables before they are published/distributed ensuring all formatting, aesthetics and content are in‐line with Company standards and expectations ● Proactively generate ways to advance the Company’s brand in industry trade publications, digital media, speaking opportunities, conference participation and other forms of advertising ● Actively market and promote Company news and project development, property management and acquisition activities including formal press release distribution, article development / pitch, social media, etc ● Prepare and manage leasing materials and project marketing materials as needed ● Assist team in the preparation of new business materials responses, new business meeting pitch and prep, presentations, etc ● Develop branded materials as needed: PowerPoint Template, RFQ and other supporting materials ● Manage and assist the team in maximizing membership potential with various local, regional and national memberships, associations and affiliations (Chamber of Commerce). ● Create the annual marketing plan/budget ● Implement the annual marketing plan ● Continually evaluate the public relations strategy ● Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired messaging ● Performs other duties as assigned which are in the best interests of the Company Show less



Pedro Garcia

• Pakistan

• Visual Merchandising Manager

  • May 2016 - May 2017

  Analyzed store traffic flow and display points ● Assembled or Removed visual displays in windows or in-store ● Communicated with Marketing team to arrange proper ticketing and signage ● Communicated with store teams to plan floor and merchandise layout ● Created branded visual merchandising packs to send to each branch of a store ● Created eye-catching product displays and store layouts ● Designed layouts to attract customers and increase store sales ● Designed window and internal product displays ● Identified and sourced display components (such as props, fabrics, hardware and lighting) ● Led and motivated teams to complete displays to tight deadlines ● Maintained budget guidelines ● Maintained high level of detail ● Maintained store and Dismantled displays during and after promotion periods ● Managed teams to complete displays to tight deadlines ● Met with business managers, sales managers and retail managers to discuss sales strategies ● Planned visual concepts months in advance (including window and in-store displays, signage and pricing concepts) ● Researched current and future trends ● Staged and styled mannequins and appropriate lighting to display merchandise for best in store presentation ● Trained merchandising staff ● Trained sales staff how product should be displayed and sold Worked with cross-functional teams (such as buying, design and marketing) to create design themes, floor layouts, and plans Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Visual Merchandising Manager

  • May 2016 - May 2017

  Analyzed store traffic flow and display points ● Assembled or Removed visual displays in windows or in-store ● Communicated with Marketing team to arrange proper ticketing and signage ● Communicated with store teams to plan floor and merchandise layout ● Created branded visual merchandising packs to send to each branch of a store ● Created eye-catching product displays and store layouts ● Designed layouts to attract customers and increase store sales ● Designed window and internal product displays ● Identified and sourced display components (such as props, fabrics, hardware and lighting) ● Led and motivated teams to complete displays to tight deadlines ● Maintained budget guidelines ● Maintained high level of detail ● Maintained store and Dismantled displays during and after promotion periods ● Managed teams to complete displays to tight deadlines ● Met with business managers, sales managers and retail managers to discuss sales strategies ● Planned visual concepts months in advance (including window and in-store displays, signage and pricing concepts) ● Researched current and future trends ● Staged and styled mannequins and appropriate lighting to display merchandise for best in store presentation ● Trained merchandising staff ● Trained sales staff how product should be displayed and sold Worked with cross-functional teams (such as buying, design and marketing) to create design themes, floor layouts, and plans Show less



Speed (Pvt) Limited

• Pakistan
• Retail
• 1 - 100 Employee

• Visual Merchandiser and Trainer

  • May 2016 - 2017

  Analyzed store traffic flow and display points ● Assembled or Removed visual displays in windows or in-store ● Communicated with Marketing team to arrange proper ticketing and signage ● Communicated with store teams to plan floor and merchandise layout ● Created branded visual merchandising packs to send to each branch of a store ● Created eye-catching product displays and store layouts ● Designed layouts to attract customers and increase store sales ● Designed window and internal product displays ● Identified and sourced display components (such as props, fabrics, hardware and lighting) ● Led and motivated teams to complete displays to tight deadlines ● Maintained budget guidelines ● Maintained high level of detail ● Maintained store and Dismantled displays during and after promotion periods ● Managed teams to complete displays to tight deadlines ● Met with business managers, sales managers and retail managers to discuss sales strategies ● Planned visual concepts months in advance (including window and in-store displays, signage and pricing concepts) ● Researched current and future trends ● Staged and styled mannequins and appropriate lighting to display merchandise for best in store presentation ● Trained merchandising staff ● Trained sales staff how product should be displayed and sold Worked with cross-functional teams (such as buying, design and marketing) to create design themes, floor layouts, and plans Show less



Sindh Institute of Urology and Transplantation

• Pakistan
• Hospitals and Health Care
• 300 - 400 Employee

• Medical Social Officer

  • Sep 2015 - Sep 2016

  ● Oversaw managed care unit operations and conducted case management screening procedures. ● Provided support in crisis and emergency patient situations. ● Performed psychosocial patient assessments as necessary. ● Participated in designing and organizing quality enhancement initiatives. ● Strove to maintain a safe and secure clinical environment for patients and medical staff. ● Provided short-term counseling and crisis intervention services as necessary. ● Functioned as hospital liaison to various community resource programs. ● Participated in interdisciplinary clinical team activities on a regular basis. ● Consulted with a variety of facility educational and support services. ● Conducted patient home follow-up visits as required. Show less