Experience

Freeview

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• • Apr 2022 - Present

• • Feb 2022 - Present



Channel 4

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• • Jun 2021 - Present

  Ownership of Marketing’s relationship with media agency and lead on development and delivery of paid media strategy for planning and buying.Responsible for marketing effectiveness measurement using econometric and MTA models across paid and owned media.Ownership of Channel 4 Marketing’s direct partnerships with media owners and digital platforms, including negotiating and managing a number of contra deals.Direct management of in-house Media and Continuity teams, overseeing a media portfolio with an equivalent market value of £300m p.a. Show less

• • May 2020 - Jun 2021

  Leadership of the C4 Marketing team.Ownership of £20m+ annual media budget and responsible for its efficient and effective delivery.Ownership of Marketing’s relationship with media agency and lead on development and delivery of paid media strategy for planning and buying.Responsible for marketing effectiveness measurement using econometric and MTA models across paid and owned media.Ownership of Channel 4 Marketing’s direct partnerships with media owners and digital platforms, including negotiating and managing a number of contra deals.Direct management of in-house Media and Continuity teams, overseeing a media portfolio with an equivalent market value of £300m p.a.Procurement and management of media audit services. Show less

• • Jul 2018 - May 2020

  Responsible for Channel 4 Marketing’s media strategy across an owned linear and digital portfolio with an equivalent media value in excess of £300m and multiple paid channels.Lead driver of Channel 4’s viewer-centric marketing strategy, ensuring data is optimising communications across all media platforms.Responsible for measuring effectiveness and efficiency of all Channel 4 marketing activity.

• • Jul 2011 - Jun 2018

  Overall responsibility for the on-air promotional strategy and delivery of on-air campaigns across the Channel 4 network, including the All 4 on demand service.Management and development of 10+ strong Media Planning Team.Lead processes with external media agencies to ensure that on and off-air media planning is aligned.Analysis of the effectiveness of on-air promotion and implement strategic results-based initiatives.Provide strategic advice to Marketing and Creative on effective and innovative use of airtime.Delivery of TV and VOD promotional inventory in line with business objectives. Show less

• Media Strategy Manager

  • 2005 - 2011

Initiative
• India
• Appliances, Electrical, and Electronics Manufacturing
• TV Account Manager

  • 2002 - 2005

ITV
• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Sales Exec/Assistant

  • 2000 - 2003