Experience

CAA Atlantic

• Canada
• Insurance
• 1 - 100 Employee

• Digital Specialist

  • Jul 2009 - Present

  Senior Digital Specialist – 01/2019 to PresentDigital Marketing Specialist – 01/2016 to 01/2019eMarketing Coordinator – 07/2009 to 01/2016• Liaise with the CAA and AAA National offices for national level digital-related projects. • Worked as a lead on two full website re-designs for atlantic.caa.ca. • Responsible for the daily management of atlantic.caa.ca, including content management, page testing, development planning, user experience, and more. • Responsible for the management of all Email Marketing. • Historically responsible for, but now directing the Junior Digital Specialist on Digital Advertising, Search Engine Marketing, and Social Media management. • Responsible for working with external vendors and internal stakeholders to implement and manage website upgrades. • Responsible for researching new tools and strategies to assist growth in digital marketing. • Map and track KPIs to manage digital strategies accordingly.



Cooke Aquaculture Inc

• Marketing and Communications Assistant

  • Jan 2007 - Jul 2009

  • Responsible for the daily management of the Cooke Aquaculture, True North Salmon, and Heritage Salmon websites. • Planned and developed communications materials, including press releases and news articles. • Helped coordinate the corporate presence at special events, including both international and local trade shows. • Collaborated with other company units to plan and develop the corporate newsletter. • Provided operational and administrative support to the Marketing and Communications departments as well as to the Saint John office.