Experience

Preserve Communities

• United States
• Leasing Real Estate
• 1 - 100 Employee

• Vice President of Marketing

  • Dec 2019 - Present

  As Marketing Vice President, I am responsible for consistently delivering impactful marketing initiatives with measurable results. I lead a talented team, driving marketing strategy, brand development, messaging, and strategic communications. My expertise lies in developing integrated marketing and communication strategies that align with business goals and propel revenue growth. I excel in leveraging digital marketing channels, social media, and innovative campaigns to effectively reach and convert target audiences. Show less

• Director of Marketing and Communications

  • May 2017 - Dec 2019



The James Fisher Memorial Foundation

• United States
• Philanthropic Fundraising Services

• Executive Director

  • 2018 - Present

  As the Executive Director of The JFMF, the corporate giving arm of Preserve Communities, I am dedicated to fostering healthy communities in the areas where our company is actively selling and building. I oversee all functions of the foundation, working diligently to plan and manage fundraising events and initiatives. As the Executive Director of The JFMF, the corporate giving arm of Preserve Communities, I am dedicated to fostering healthy communities in the areas where our company is actively selling and building. I oversee all functions of the foundation, working diligently to plan and manage fundraising events and initiatives.



Keeneland Association

• United States
• Spectator Sports
• 100 - 200 Employee

• Marketing Project Manager

  • 2014 - 2017

  Led day-to-day marketing efforts for Keeneland's diverse business lines. Primary point person for internal Directors, delivering on-time, high-quality deliverables with internal teams and external agencies. Executed strategic projects, initiatives, and tactics to achieve business goals. Led day-to-day marketing efforts for Keeneland's diverse business lines. Primary point person for internal Directors, delivering on-time, high-quality deliverables with internal teams and external agencies. Executed strategic projects, initiatives, and tactics to achieve business goals.



Blush Weddings & Events

• Independent Event Planner

  • Jan 2008 - Dec 2016

  As a certified wedding planner, I was hired by brides and venues to offer comprehensive wedding planning and day-of coordination services. With meticulous attention to detail, I managed budgets, vendors, event design, and timelines to create unforgettable weddings and events for 25-500+ guests. From concept to execution, I ensured that every element of the occasion was flawlessly orchestrated. As a certified wedding planner, I was hired by brides and venues to offer comprehensive wedding planning and day-of coordination services. With meticulous attention to detail, I managed budgets, vendors, event design, and timelines to create unforgettable weddings and events for 25-500+ guests. From concept to execution, I ensured that every element of the occasion was flawlessly orchestrated.



Darley

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Marketing Coordinator

  • 2008 - 2014

  Managed Darley's North American horse farm tours for 2,000+ annual visitors. Coordinated production of marketing materials, and client communications. Assisted in planning and executing client experiences, open houses, and special events (10-800 guests). Managed Darley's North American horse farm tours for 2,000+ annual visitors. Coordinated production of marketing materials, and client communications. Assisted in planning and executing client experiences, open houses, and special events (10-800 guests).



BloodHorse

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Support Manager

  • 2006 - 2008

  Managed advertising department operations, ensuring smooth workflows. Assisted in sales goal planning, marketing initiatives, and production workflows. Led task forces and committees. Coordinated ad production for The Blood-Horse and Keeneland magazine. Designed in-house ads. Organized reward program and client events. Managed advertising department operations, ensuring smooth workflows. Assisted in sales goal planning, marketing initiatives, and production workflows. Led task forces and committees. Coordinated ad production for The Blood-Horse and Keeneland magazine. Designed in-house ads. Organized reward program and client events.