Experience

Aloysius Butler & Clark

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Director, PR & Social Media

  • Dec 2021 - Present

• Senior Public Relations Account Supervisor – Grassroots Engagement Strategist

  • Apr 2021 - Dec 2021

• Public Relations Supervisor

  • May 2018 - Mar 2021



LevLane

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations & Social Media Account Supervisor

  • Aug 2015 - May 2018

  Oversee the development and execution of public relations, social media and content initiatives, in addition to the monitoring and tracking of such programs; act as second-in-command to Senior Vice President of Public Relations, Social Media and Content; conceptualize and produce original content for use in client strategic plans and content calendars, in addition to new business proposals; serve as lead role in all client communications including daily, weekly, monthly and quarterly meetings and calls; curate and implement new workflow processes to ensure efficiency across department and agency; utilize strong media contacts to consistently garner long-lead and short-lead publicity in key national and regional, and local outlets; provide directive, approvals and revisions on all marketing materials for clients including advertisements, brochures, billboards and newsletters, in addition to press collateral such as media releases, pitches, media advisories, advertorials, byline articles, fact sheets, etc.; manage vendor relationships and partnerships, as well as client retainers and department budgets; assist in department recruitment and hiring; enforce a collaborative, integrated environment, guaranteeing concise messaging across campaigns and a vision of uniformity across all agency disciplines; strive to educate colleagues and clients the value of public relations, social media and content

• Public Relations Account Manager

  • May 2014 - Aug 2015

  Drafted and published press collateral for clients such as media releases, pitches, media advisories, advertorials, byline articles, fact sheets, etc.; developed, pitched and secured national, regional and local media placements; arranged desk-side media tours, raising client profiles and promote brand initiatives; served as point-of-contact for all clients, handling crises, account concerns and performance feedback; worked collaboratively with agency departments (creative, account management, social media, media planning, etc.) on full-service account work and new business opportunities; assisted in development of strategic plans and calendars for clients, working against them with team to ensure that all client business objectives are being met; participated in weekly and quarterly client conference calls and meetings; tracked, organized and archived press clips; modified status reports, and produced decks for meetings and conference calls; managed account budgets and team hours



DDCworks

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Account Manager

  • Jun 2013 - May 2014

  Participated in new business pitches and brainstorms, drafted proposals; established strong media contacts in an effort to achieve placements in key national and regional outlets; executed press trips, media tours and editor events; responsible for seasonal intern program including resume submission/review, interview, hiring and contract approval; developed and employed social media strategy to maximize press exposure and consumer buzz for several clients, both B2B and B2C; Involved in strategic plan and calendar development; lead weekly, bi-weekly, monthly and quarterly client conference calls and meetings; tracked, organized and archived press clips; generated status reports, agendas and re-caps for meetings and conference calls



S&S Public Relations

• Senior Account Executive

  • Aug 2009 - May 2013

  Managed/supported multiple client accounts across a number of industries on a daily basis while meeting firm deadlines and maintaining restrictions; developed and executed pitches, devise briefing books, organize press tours, clip/edit articles, send/track product samples, arrange client interviews and product demonstrations; researched and built relationships with different media outlets to fulfill clients’ needs; responsible for obtaining constant and valuable media coverage; accountable for developing new story angles, identifying targets, devising campaign plans, researching speaker/award opportunities; conducted weekly client conference calls to discuss weekly public relations reports/updates



Philadelphia magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing/Circulation Intern

  • May 2008 - Aug 2008

  Participated in Direct Holiday Campaign; accountable for the maintenance of all marketing literature; managed current client information and distribution databases on daily basis; answered all customer inquiries Participated in Direct Holiday Campaign; accountable for the maintenance of all marketing literature; managed current client information and distribution databases on daily basis; answered all customer inquiries



Gold Gocial Gerstein LLC

• Intern

  • Jun 2007 - Aug 2008

  Reviewed/organized/prepared client tax documents; responsible for transferring all paper documents to digital files using client-software; accountable for top priority tasks for a given day Reviewed/organized/prepared client tax documents; responsible for transferring all paper documents to digital files using client-software; accountable for top priority tasks for a given day



The Spa at the Health & Wellness Center

• Warrington, New Jersey

• Spa Coordinator/Inventory Manager

  • Jun 2001 - Aug 2004

  Arranged appointments, confirmed scheduling, and completed reconciliation reports on a daily basis; serviced clientele with quality customer service; served as inventory manager, liable for the upkeep of all professional and retail product stock; aided Spa Director in devising and executing new, effective marketing campaigns to surrounding areas; networked with area beauty supply stores, salons, fitness centers to develop referral plans; acquired marketing and interpersonal skills Arranged appointments, confirmed scheduling, and completed reconciliation reports on a daily basis; serviced clientele with quality customer service; served as inventory manager, liable for the upkeep of all professional and retail product stock; aided Spa Director in devising and executing new, effective marketing campaigns to surrounding areas; networked with area beauty supply stores, salons, fitness centers to develop referral plans; acquired marketing and interpersonal skills