Jennifer Bouraly
Project Manager & Retail Designer at LUCA Consulting- Claim this Profile
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Experience
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LUCA Consulting
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France
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Architecture and Planning
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1 - 100 Employee
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Project Manager & Retail Designer
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Nov 2022 - Present
Paris et périphérie Consultant at INTERPARFUMS - Retail strategy,concept development and launch roll out for Moncler and Jimmy Choo fragrance departments.
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SGK
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United States
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Advertising Services
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700 & Above Employee
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MERCHANDISING PROJECT MANAGER
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Jul 2022 - Oct 2022
Ville de Paris, Île-de-France, France Client : COTY Multi branding project managment lead Go-to-market : Miu Miu, Lacoste, Roberto Cavalli,Joop!, Jill Sander, Davidoff, Escada
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MERCHANDISING PM GUCCI BEAUTY
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Jan 2022 - Jun 2022
Ville de Paris, Île-de-France, France Client : COTY Permanent Merchandising and Luxury Collection development on fragrances • Supervision of all out of guidelines design: receive, check and optimize the designs to allow the submission to Fashion House (Italy based) : support for the team working on specific merchandising solutions out of guidelines for bespoke retailers projects • Support in the development of new elements, from reception of the creativity from FH, check of the technical details to guarantee good… Show more Client : COTY Permanent Merchandising and Luxury Collection development on fragrances • Supervision of all out of guidelines design: receive, check and optimize the designs to allow the submission to Fashion House (Italy based) : support for the team working on specific merchandising solutions out of guidelines for bespoke retailers projects • Support in the development of new elements, from reception of the creativity from FH, check of the technical details to guarantee good fitting, prototype creation, review of technical drawing and designs for new projects • Contact for local markets (US - Canada - LATAM - EMEA and Travel Retail) : Support and relationship with the suppliers in the development of the prototypes • Decks creation for FH meetings (once a month) + weekly PM deck preparation support (gathering Markets projects in one unique document, supporting them in design revisions, check if all the relevant commercial info are present) • Interface with internal teams (MMS (purchase dept), Trade Marketing, GTM, Marketing) for the centralization of the production of the elements in EMB • Development of temporary events and animations in PM
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JNBLY.
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Netherlands
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IT Services and IT Consulting
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1 - 100 Employee
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Freelance Retail Design Consulting / Window Displays
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Jun 2018 - Jun 2022
RETAIL SOLUTIONS DEVELOPEMENT AND MERCHANDISING Consultant • Advisor in retail solutions developing and implementing VM strategies to successfully achieve growth (POS,set windows, events and exhibitions): shop refits, implementations/displays, retail graphic communication, brand strategy, signage, space design projects for a range of events (weddings, product launch, private events/parties) Communicate with clients to identify their main needs and be able to deliver the project… Show more RETAIL SOLUTIONS DEVELOPEMENT AND MERCHANDISING Consultant • Advisor in retail solutions developing and implementing VM strategies to successfully achieve growth (POS,set windows, events and exhibitions): shop refits, implementations/displays, retail graphic communication, brand strategy, signage, space design projects for a range of events (weddings, product launch, private events/parties) Communicate with clients to identify their main needs and be able to deliver the project on time • Created window concepts for independent retailers such as pharmacy, design gallery for children, etc. • Participated in ‘The Lace Review’ project for the Première Vision international exhibition in New York (July 2019) Dressing and changing of all mannequins, setting up and tearing down of the scenography Show less
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SO Marrakech
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United Kingdom
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Retail
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1 - 100 Employee
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Visual Merchandiser and Artistic Direction
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Oct 2020 - Dec 2021
Altrincham, Angleterre, Royaume-Uni CREATIVE DIRECTION • General shop management and in-store displays involving the preparation of products for delivery and pick up as well as managing and organizing new inventory • Amplifying brand impact creating content (photography, digital editing for our website and social media) and eye-catching windows • Improved brand engagement on social media building an Instragam strategy (+2000 new followers within 4 months) • Product management for own brand pottery collection… Show more CREATIVE DIRECTION • General shop management and in-store displays involving the preparation of products for delivery and pick up as well as managing and organizing new inventory • Amplifying brand impact creating content (photography, digital editing for our website and social media) and eye-catching windows • Improved brand engagement on social media building an Instragam strategy (+2000 new followers within 4 months) • Product management for own brand pottery collection (end-to-end development of 5 products) • Selection of the product range and weekly contact with artisans/suppliers of Morocco Show less
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Bruno Saint-Hilaire
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Retail Apparel and Fashion
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1 - 100 Employee
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Project Manager Merchandising Coordinator
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Jan 2019 - Dec 2019
Région de Paris, France REGIONAL COORDINATOR IN FRANCE + BELGIUM/SPAIN • Successfully drived implementations, deliveries and teamwork during 7 new stores opening in 2 months • Supervised the stores team (transversal leadership of 25 people) and trained in product presentation • Managed the ordering, handling and organization of all display materials (windows) • Maximised selling by analyzing sales reports and ensuring relevant monthly guidelines • Created visually inspiring in-store and window displays… Show more REGIONAL COORDINATOR IN FRANCE + BELGIUM/SPAIN • Successfully drived implementations, deliveries and teamwork during 7 new stores opening in 2 months • Supervised the stores team (transversal leadership of 25 people) and trained in product presentation • Managed the ordering, handling and organization of all display materials (windows) • Maximised selling by analyzing sales reports and ensuring relevant monthly guidelines • Created visually inspiring in-store and window displays which reflect and maintain the brand identity • In charge of the seasonal windows launch project and temporary campaigns Show less
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Galeries Lafayette
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France
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Retail
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700 & Above Employee
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Field Visual Merchandiser
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Oct 2018 - Dec 2018
IN-STORE - FIELD MERCHANDISER • Set up and took off the materials and sets used for the Christmas Campaign allowing a faster transition to the next campaign • Delivered an exceptional standard of visual presentation according to the company guidelines and promotional activities (sales and Christmas promotions) • Maintained props and display kits in 4 principal zones product placement (2 floors) • Responsible for the lingerie department (own label) making sure that POS is tidy… Show more IN-STORE - FIELD MERCHANDISER • Set up and took off the materials and sets used for the Christmas Campaign allowing a faster transition to the next campaign • Delivered an exceptional standard of visual presentation according to the company guidelines and promotional activities (sales and Christmas promotions) • Maintained props and display kits in 4 principal zones product placement (2 floors) • Responsible for the lingerie department (own label) making sure that POS is tidy and in top order • Worked on an additional creative project development: created a furniture mock-up for the new “Back to School” campaign Show less
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TATI
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Restaurants
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1 - 100 Employee
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Creative Visual Merchandiser
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Mar 2018 - Sep 2018
HEAD OFFICE - CREATIVE DIRECTION • Created relevant guidelines for the textile department at 140 store locations • Developed new merchandising layouts for unique product areas (denim, t-shirts, jumpers) • Was responsible for POP review with the head merchandiser alongside sample ordering and variety testing • Fully responsible for the display of promotional products as part of the weekly catalog for men,women, children and homewear (produced at least 3 variations for each… Show more HEAD OFFICE - CREATIVE DIRECTION • Created relevant guidelines for the textile department at 140 store locations • Developed new merchandising layouts for unique product areas (denim, t-shirts, jumpers) • Was responsible for POP review with the head merchandiser alongside sample ordering and variety testing • Fully responsible for the display of promotional products as part of the weekly catalog for men,women, children and homewear (produced at least 3 variations for each department) • Managed store displays and team support Show less
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Adecco
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Switzerland
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Staffing and Recruiting
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700 & Above Employee
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Itinerant Merchandiser
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Jan 2018 - Feb 2018
Région de Paris, France ITINERANT JUNIOR MERCHANDSIER • Managed the ordering, handling and organisation of all display materials • Installed signage and POS advertising • Shelves display refresh • Weekly reports
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ÏDKIDS
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France
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Retail
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1 - 100 Employee
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Assistant Visual Merchandiser Childrenswear
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Oct 2016 - Oct 2017
Roubaix HEAD OFFICE - Assistant Visual Merchandiser for IDKIDS Group. (brands Okaidi/Obaibi) • Managed and guided international arms of the company during key holiday and event periods for all southern hemisphere campaigns including Winter period for Canada, Ramadan and Hajj for MENA region and Summer period for Panama • In charge of showcases for the 2017 international season launch and event projects for international campaigns • Trained the stores team in product presentation and… Show more HEAD OFFICE - Assistant Visual Merchandiser for IDKIDS Group. (brands Okaidi/Obaibi) • Managed and guided international arms of the company during key holiday and event periods for all southern hemisphere campaigns including Winter period for Canada, Ramadan and Hajj for MENA region and Summer period for Panama • In charge of showcases for the 2017 international season launch and event projects for international campaigns • Trained the stores team in product presentation and brand identity after shop makeover • Stores refits and new openings layout mainly contributing to floor plan setup and zoning Show less
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MORGAN (Groupe Beaumanoir)
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France
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Textile Manufacturing
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1 - 100 Employee
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Visual Merchandiser Assistant
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Apr 2016 - May 2016
Champs Elysées IN-STORE FIELD MERCHANDISER • In charge of the in-store displays • Styling mannequins creating eye-catching outfits • Benchmarking • Analysing sales reports • Promoting good housekeeping and data maintenance across my department • Creating guideline support for store team
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OLIVIER & CO LTD
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Accounting
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Merchandiser Assistant / Workshop
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Nov 2015 - Nov 2015
Commerce et Saint Louis TEAM WORKSHOP - CHRISTMAS WINDOW DISPLAY • Display management including Christmas windows installations at Olivier&co. • Guideline use • Display management including windows installation and in-store product placement
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ERES - Groupe Chanel
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France
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Retail Luxury Goods and Jewelry
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100 - 200 Employee
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Sales Advisor and merchandising
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Jun 2015 - Aug 2015
Bon Marché Rive Gauche DEPARTMENT STORE - LINGERIE SECTION • Delivering excellent customer service • Supporting visual and brand standards on the sales floor • Manage cases from opening to closing • Keeping up to date with trends and best sellers
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Atlas
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United States
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Business Consulting and Services
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1 - 100 Employee
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Interior Design Assistant
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Oct 2012 - Oct 2012
Franche-Comte, France IN-STORE DISPLAYS • In charge on the installation of the new Christmas shop windows • Maintained props and display kits in the principal zone product placement • Sales advisor, developed great relationships with customers
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Modul Events
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France
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Facilities Services
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Event Project Assistant
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May 2012 - Jun 2012
Croix EVENT DISPLAYS • Client liaison • 3D rendering of current projects • Display management including set up and removable • Warehouse maintenance
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Education
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CEPRECO Formation CCI Hauts de France
BA in Visual Merchandising, Merchandising and Management -
La Fabrique - L'école française des métiers techniques de la mode et de la décoration
Two-year technical degree in Visual Merchandising, Visuel merchandising -
MJM Graphic Design
Visuel merchandising, Design et communication visuelle -
EASD Valencia
BA in Ephemeral Space Design, Aménagement commercial/ Scénographie -
ESAAT
Two-year technical degree in Retail Design and Event Decor, Ephemeral Scenography