Jennifer Blease-Williams
Digital Marketing Lead at Faith In Nature- Claim this Profile
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Bio
Abigail Marrow
Jen was an incredible manager to me at Glen Dimplex - she is truly an expert in her field, in all areas of digital marketing and leadership. Jen is very patient, kind and knowledgeable and I am so grateful to her for the guidance she gave me at Glen Dimplex. Jen knows absolutely everything there is to know about PPC, CRM and all other marketing acquisition approaches and is always keen to lend a hand in other areas of marketing, creative, strategy etc due to her significant experience. It's been lovely working with Jen and she is definitely a 'Digital and CRM Geek'!
Rebecca Hope
Jen is easily one of the best managers I've had. She's friendly, organised and always willing to help other team members. She gives clear briefs and directions when it comes to delegating tasks and is keen to share her knowledge on topics such as SEO with others, helping us all to grow and develop. If I ever had a problem with a task, I always knew I could turn to Jen for help and wouldn't be forgotten about.
Abigail Marrow
Jen was an incredible manager to me at Glen Dimplex - she is truly an expert in her field, in all areas of digital marketing and leadership. Jen is very patient, kind and knowledgeable and I am so grateful to her for the guidance she gave me at Glen Dimplex. Jen knows absolutely everything there is to know about PPC, CRM and all other marketing acquisition approaches and is always keen to lend a hand in other areas of marketing, creative, strategy etc due to her significant experience. It's been lovely working with Jen and she is definitely a 'Digital and CRM Geek'!
Rebecca Hope
Jen is easily one of the best managers I've had. She's friendly, organised and always willing to help other team members. She gives clear briefs and directions when it comes to delegating tasks and is keen to share her knowledge on topics such as SEO with others, helping us all to grow and develop. If I ever had a problem with a task, I always knew I could turn to Jen for help and wouldn't be forgotten about.
Abigail Marrow
Jen was an incredible manager to me at Glen Dimplex - she is truly an expert in her field, in all areas of digital marketing and leadership. Jen is very patient, kind and knowledgeable and I am so grateful to her for the guidance she gave me at Glen Dimplex. Jen knows absolutely everything there is to know about PPC, CRM and all other marketing acquisition approaches and is always keen to lend a hand in other areas of marketing, creative, strategy etc due to her significant experience. It's been lovely working with Jen and she is definitely a 'Digital and CRM Geek'!
Rebecca Hope
Jen is easily one of the best managers I've had. She's friendly, organised and always willing to help other team members. She gives clear briefs and directions when it comes to delegating tasks and is keen to share her knowledge on topics such as SEO with others, helping us all to grow and develop. If I ever had a problem with a task, I always knew I could turn to Jen for help and wouldn't be forgotten about.
Abigail Marrow
Jen was an incredible manager to me at Glen Dimplex - she is truly an expert in her field, in all areas of digital marketing and leadership. Jen is very patient, kind and knowledgeable and I am so grateful to her for the guidance she gave me at Glen Dimplex. Jen knows absolutely everything there is to know about PPC, CRM and all other marketing acquisition approaches and is always keen to lend a hand in other areas of marketing, creative, strategy etc due to her significant experience. It's been lovely working with Jen and she is definitely a 'Digital and CRM Geek'!
Rebecca Hope
Jen is easily one of the best managers I've had. She's friendly, organised and always willing to help other team members. She gives clear briefs and directions when it comes to delegating tasks and is keen to share her knowledge on topics such as SEO with others, helping us all to grow and develop. If I ever had a problem with a task, I always knew I could turn to Jen for help and wouldn't be forgotten about.
Experience
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Faith In Nature
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United Kingdom
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Personal Care Product Manufacturing
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1 - 100 Employee
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Digital Marketing Lead
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Oct 2022 - Present
I manage the digital ecosystem for Faith In Nature. Driving traffic and awareness through search & shopping, affiliates, paid social, SEO, CRM & display. As well as coordinating development and UX projects on our trading websites. I manage the digital ecosystem for Faith In Nature. Driving traffic and awareness through search & shopping, affiliates, paid social, SEO, CRM & display. As well as coordinating development and UX projects on our trading websites.
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Glen Dimplex Consumer Appliances
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United Kingdom
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Computers and Electronics Manufacturing
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1 - 100 Employee
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CRM & Performance Marketing Manager
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Sep 2021 - Oct 2022
Customer acquisition and retention for direct to consumer brands - Morphy Richards and Roberts Radio.• Responsible for all traffic generating channels for our two D2C websites; PPC, Affiliates, CRM, SEO, Paid Social• Budget management for digital channels• Implementation of CRM automations and programmes to drive loyalty and retention • Line management of digital team• Monthly performance report for senior management team to show progress and upcoming roadmap• Digital PR Management• Relationship management with external agencies Show less
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CRM Manager
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Jul 2021 - Sep 2021
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handl Communications
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing & CRM Manager
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Oct 2018 - Jan 2021
• CRM implementation and strategy across all group companies.• Content and SEO strategy across all company websites.• Digital project management.• Website development & UX.• Digital campaign management.• Social Media growth strategy across group; organic and paid.• PPC strategy & management.• GDPR compliance for all customer marketing data.• Management of digital marketing team.
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Group CRM Manager
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Jan 2018 - Oct 2018
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Protein Works
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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CRM & Social Media Manager UK & Europe
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Sep 2016 - Jan 2018
• Created and implemented CRM strategy on the flagship U.K. site and across 7 European sites• Developed an engaging social media and influencer strategy for the UK site, and worked with Country Managers to bring this to life in all countries• Worked with Qubit to carry out UX testing on site to improve CR and AOV• Worked alongside the Marketing Director to plan and carry out promotional activity on site and across all channels • Traffic managed all work to the design team ensuring that work was completed on tight deadlines with a small team Show less
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CRM Manager UK & Europe
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Sep 2015 - Sep 2016
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JD Sports Fashion
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United Kingdom
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Retail
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700 & Above Employee
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Multichannel CRM Manager
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Nov 2014 - Sep 2015
• CRM management for the flagship JD Sports brand across: o Email o SMS o Direct mail. • Created a group marketing database for the wider group and managed the CRM. • Managed reviews and monthly NPS surveys. • CRM management for the flagship JD Sports brand across: o Email o SMS o Direct mail. • Created a group marketing database for the wider group and managed the CRM. • Managed reviews and monthly NPS surveys.
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N Brown Group
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Retail
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700 & Above Employee
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Email Marketing Executive
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Jul 2013 - Nov 2014
Email marketing for 3 brands. Set up successful automated trigger campaigns that improved customer retention. Email marketing for 3 brands. Set up successful automated trigger campaigns that improved customer retention.
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Manheim UK
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United Kingdom
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Motor Vehicle Manufacturing
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300 - 400 Employee
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Online Marketing Coordinator
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Nov 2011 - Jul 2013
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Software & Support Media
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Germany
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Information Services
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100 - 200 Employee
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Marketing Executive
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Nov 2010 - Nov 2011
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Oxfam
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Voluntary - Oxjam Regional Manager
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Apr 2010 - Nov 2010
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Barluga
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United Kingdom
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Restaurants
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1 - 100 Employee
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Senior front of house staff
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Feb 2008 - Oct 2010
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First Impressions
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Advertising Services
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1 - 100 Employee
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Marketing Assistant (Placement)
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Jun 2007 - Aug 2007
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Education
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2009 - 2010
Northumbria University
Master of Science (M.Sc.), Multidisciplinary Design Innovation -
2005 - 2009
University of Newcastle-upon-Tyne
Bachelor of Science (B.Sc.), Marketing -
1998 - 2005
Stockport Grammar School
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