Jennifer Bentzel
Director of Marketing at Seeq Corporation- Claim this Profile
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Topline Score
Bio
LinkedIn User
Jennifer is a wonderful manager who is skilled at pulling out the very best in everyone. She combines creativity and intuition with solid technical and strategic expertise. Her transparent, action-oriented management style provides a supportive and encouraging environment teamwide, and she is incredibly generous with her energy and time. Jennifer is a leader whom I feel lucky to work with at Seeq.
Megan Buntain
Jennifer is a marketing leader that combines strong marketing strategy with excellence in execution. Working with her at Seeq, I have experienced first-hand the impact she delivers for our high growth startup in driving our brand, product marketing, demand generation, partner marketing, and sales alignment to strong results in support of company’s short-term and long-term goals. Jennifer is metrics-driven and has built a highly effective marketing team that has been a significant contributor to our customer and revenue success. Jennifer is a pragmatic leader – she doesn’t commit to ideas she or her team can’t deliver on, she digs in to help individuals and teams when they ask for help, and she is very thoughtful in how she approaches scaling up marketing impact - through tools, processes, and people. Whatever her team undertakes they sustain it for the long term. Working with Jennifer has been a great experience for me to learn what is possible for marketing achievement at a high tech startup.
LinkedIn User
Jennifer is a wonderful manager who is skilled at pulling out the very best in everyone. She combines creativity and intuition with solid technical and strategic expertise. Her transparent, action-oriented management style provides a supportive and encouraging environment teamwide, and she is incredibly generous with her energy and time. Jennifer is a leader whom I feel lucky to work with at Seeq.
Megan Buntain
Jennifer is a marketing leader that combines strong marketing strategy with excellence in execution. Working with her at Seeq, I have experienced first-hand the impact she delivers for our high growth startup in driving our brand, product marketing, demand generation, partner marketing, and sales alignment to strong results in support of company’s short-term and long-term goals. Jennifer is metrics-driven and has built a highly effective marketing team that has been a significant contributor to our customer and revenue success. Jennifer is a pragmatic leader – she doesn’t commit to ideas she or her team can’t deliver on, she digs in to help individuals and teams when they ask for help, and she is very thoughtful in how she approaches scaling up marketing impact - through tools, processes, and people. Whatever her team undertakes they sustain it for the long term. Working with Jennifer has been a great experience for me to learn what is possible for marketing achievement at a high tech startup.
LinkedIn User
Jennifer is a wonderful manager who is skilled at pulling out the very best in everyone. She combines creativity and intuition with solid technical and strategic expertise. Her transparent, action-oriented management style provides a supportive and encouraging environment teamwide, and she is incredibly generous with her energy and time. Jennifer is a leader whom I feel lucky to work with at Seeq.
Megan Buntain
Jennifer is a marketing leader that combines strong marketing strategy with excellence in execution. Working with her at Seeq, I have experienced first-hand the impact she delivers for our high growth startup in driving our brand, product marketing, demand generation, partner marketing, and sales alignment to strong results in support of company’s short-term and long-term goals. Jennifer is metrics-driven and has built a highly effective marketing team that has been a significant contributor to our customer and revenue success. Jennifer is a pragmatic leader – she doesn’t commit to ideas she or her team can’t deliver on, she digs in to help individuals and teams when they ask for help, and she is very thoughtful in how she approaches scaling up marketing impact - through tools, processes, and people. Whatever her team undertakes they sustain it for the long term. Working with Jennifer has been a great experience for me to learn what is possible for marketing achievement at a high tech startup.
LinkedIn User
Jennifer is a wonderful manager who is skilled at pulling out the very best in everyone. She combines creativity and intuition with solid technical and strategic expertise. Her transparent, action-oriented management style provides a supportive and encouraging environment teamwide, and she is incredibly generous with her energy and time. Jennifer is a leader whom I feel lucky to work with at Seeq.
Megan Buntain
Jennifer is a marketing leader that combines strong marketing strategy with excellence in execution. Working with her at Seeq, I have experienced first-hand the impact she delivers for our high growth startup in driving our brand, product marketing, demand generation, partner marketing, and sales alignment to strong results in support of company’s short-term and long-term goals. Jennifer is metrics-driven and has built a highly effective marketing team that has been a significant contributor to our customer and revenue success. Jennifer is a pragmatic leader – she doesn’t commit to ideas she or her team can’t deliver on, she digs in to help individuals and teams when they ask for help, and she is very thoughtful in how she approaches scaling up marketing impact - through tools, processes, and people. Whatever her team undertakes they sustain it for the long term. Working with Jennifer has been a great experience for me to learn what is possible for marketing achievement at a high tech startup.
Credentials
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Salesforce Certified Administrator
SalesforceJan, 2018- Nov, 2024 -
Marketo Certified Expert
MarketoMay, 2016- Nov, 2024 -
Pragmatic Marketing
Pragmatic Marketing
Experience
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Seeq Corporation
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United States
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Software Development
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100 - 200 Employee
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Director of Marketing
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Jun 2017 - Present
• Defining the strategy and overseeing the execution of marketing and demand generation initiatives and programs to support customer acquisition, engagement, and expansion.• Planning, managing, and evaluating marketing strategies across channels to drive brand awareness, generate demand, increase revenue, and meet company objectives.• Managing customer targeting and segmentation strategy using data and research about customer personas, segments, and behaviors across all channels. • Hiring, training, and coaching of marketing staff, including external consultants and agencies.
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Red Lion Controls
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United States
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Automation Machinery Manufacturing
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200 - 300 Employee
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Online Marketing Manager
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Nov 2014 - Jun 2017
Responsible for the management, maintenance and optimization of all website, search, email and marketing automation initiatives. This includes strategy development, execution and analysis of online marketing programs that build awareness and drive leads through various digital channels.Completed the following large-scale projects: - Consolidation and redesign of of 6 websites into a single unified, multi-lingual, Ecommerce website - Planning, Implementation and tracking of global SEO/SEM programs - Implementation of Marketo Marketing Automation platform - Planning and implementation of distributor lead management and ROI tracking system
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Marketing Manager - Americas, Corporate Marketing Manager
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Jul 2012 - Oct 2014
Corporate Marketing Manager: - Provided marketing leadership for the corporate marketing team. - Managed company brand including internal and external brand representation - Developed corporate marketing plan and executed on all programs to meet company initiatives - Managed annual marketing budget - Managed and evaluated success of multiple vendors - Measured performance of marketing efforts and made recommendations to increase ROI
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The YGS Group
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Marketing Director
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Oct 2010 - Jul 2012
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The Wolf Organization
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United States
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Wholesale Building Materials
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100 - 200 Employee
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Account Executive
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Jan 2003 - Oct 2006
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Education
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1999 - 2002
York College of Pennsylvania
Bachelor of Arts (B.A.), Fine/Studio Arts, General -
1998 - 1999
Albright College
N/A, Fashion/Apparel Design
Community
