Jennifer Baker
Marketing Manager at Bridging MN- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Nate Bostrom
Jennifer is an AMAZING member of the executive leadership team with the CAP Agency of Scott, Carver and Dakota counties! She has successfully designed and implemented marketing, communication, and brand identity strategies for the Agency; and as a result of her tirelessly creative efforts the CAP Agency's social media "footprint" has increased by 150% in less than six months. Additionally, her direct management of the CAP Agency's annual community gala event has resulted in a 400% increase in funds raised - an extraordinary success! Jennifer Baker is an experienced professional in coordinating social media and online messaging, and in using these tools to enhance fundraising efforts; and was nominated for a "Leadership Award" from the Minnesota Council of Nonprofits in 2018. The CAP Agency of Scott, Carver and Dakota counties has received numerous brand awareness awards over the last two years - further proof of her tactical skills and strategic acumen in building community awareness of the wonderful work of the CAP Agency. I highly recommend Jennifer Baker!
Nate Bostrom
Jennifer is an AMAZING member of the executive leadership team with the CAP Agency of Scott, Carver and Dakota counties! She has successfully designed and implemented marketing, communication, and brand identity strategies for the Agency; and as a result of her tirelessly creative efforts the CAP Agency's social media "footprint" has increased by 150% in less than six months. Additionally, her direct management of the CAP Agency's annual community gala event has resulted in a 400% increase in funds raised - an extraordinary success! Jennifer Baker is an experienced professional in coordinating social media and online messaging, and in using these tools to enhance fundraising efforts; and was nominated for a "Leadership Award" from the Minnesota Council of Nonprofits in 2018. The CAP Agency of Scott, Carver and Dakota counties has received numerous brand awareness awards over the last two years - further proof of her tactical skills and strategic acumen in building community awareness of the wonderful work of the CAP Agency. I highly recommend Jennifer Baker!
Nate Bostrom
Jennifer is an AMAZING member of the executive leadership team with the CAP Agency of Scott, Carver and Dakota counties! She has successfully designed and implemented marketing, communication, and brand identity strategies for the Agency; and as a result of her tirelessly creative efforts the CAP Agency's social media "footprint" has increased by 150% in less than six months. Additionally, her direct management of the CAP Agency's annual community gala event has resulted in a 400% increase in funds raised - an extraordinary success! Jennifer Baker is an experienced professional in coordinating social media and online messaging, and in using these tools to enhance fundraising efforts; and was nominated for a "Leadership Award" from the Minnesota Council of Nonprofits in 2018. The CAP Agency of Scott, Carver and Dakota counties has received numerous brand awareness awards over the last two years - further proof of her tactical skills and strategic acumen in building community awareness of the wonderful work of the CAP Agency. I highly recommend Jennifer Baker!
Nate Bostrom
Jennifer is an AMAZING member of the executive leadership team with the CAP Agency of Scott, Carver and Dakota counties! She has successfully designed and implemented marketing, communication, and brand identity strategies for the Agency; and as a result of her tirelessly creative efforts the CAP Agency's social media "footprint" has increased by 150% in less than six months. Additionally, her direct management of the CAP Agency's annual community gala event has resulted in a 400% increase in funds raised - an extraordinary success! Jennifer Baker is an experienced professional in coordinating social media and online messaging, and in using these tools to enhance fundraising efforts; and was nominated for a "Leadership Award" from the Minnesota Council of Nonprofits in 2018. The CAP Agency of Scott, Carver and Dakota counties has received numerous brand awareness awards over the last two years - further proof of her tactical skills and strategic acumen in building community awareness of the wonderful work of the CAP Agency. I highly recommend Jennifer Baker!
Credentials
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Business Management
Capella UniversityMar, 2016- Nov, 2024
Experience
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Bridging MN
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Apr 2023 - Present
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Conscience VC
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United States
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Venture Capital and Private Equity Principals
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700 & Above Employee
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Developer and Consultant
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Aug 2018 - Present
I work with nonprofits and start-up businesses to establish a web and social media presence. I provide trainings on social media marketing,search engine optimization, and basic website design and management. I provide your organization with the tools and training you need to establish yourself online. I also provide press release, graphic design, brand creation, and media relations services. I work with nonprofits and start-up businesses to establish a web and social media presence. I provide trainings on social media marketing,search engine optimization, and basic website design and management. I provide your organization with the tools and training you need to establish yourself online. I also provide press release, graphic design, brand creation, and media relations services.
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Project Success
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Director of Communications
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Sep 2022 - Apr 2023
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Family Pathways
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications and Marketing Manager
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Jun 2020 - Sep 2022
Crafted compelling videos, presentations, and articles from narratives provided by direct services staff to educate community and promote mission of the organization Overhauled internal and external communications processes and collateral to improve engagement, comply with brand standards, and better communicate purpose of the agency Designed and implemented new integrated communications across print, social, online, and public media platforms Planned and managed organization's first ever online fundraising events while successfully implementing new software and creating engaging video content Show less
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Minnesota Zoo Foundation
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United States
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Fundraising
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1 - 100 Employee
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Corporate and Foundation Relations Manager
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Oct 2019 - Jun 2020
Managed and cultivated a $500,000 portfolio of 45-60 institutional donors and prospects Collaborated with Minnesota Zoo staff to ensure the timely development, submission, and management of grant and sponsorship proposals Created outreach materials to be shared with community and donors Identified partners and utilized network of community connections Assisted in program and overall foundation budget planning Managed and cultivated a $500,000 portfolio of 45-60 institutional donors and prospects Collaborated with Minnesota Zoo staff to ensure the timely development, submission, and management of grant and sponsorship proposals Created outreach materials to be shared with community and donors Identified partners and utilized network of community connections Assisted in program and overall foundation budget planning
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Scott, Carver, Dakota CAP Agency
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Communications Coordinator
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Jun 2017 - Oct 2019
Led project teams, resulting in increased community awareness and donationsIndependently designed and implemented marketing and communications strategyRaised social media presence and impact by 150% in four monthsTransformed annual Gala into an effective fundraiser, increasing funds raised by 400% in three yearsEffectively allocated resources from program budgets for communication projects
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Executive Assistant
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Sep 2015 - Jun 2017
Provided executive level administrative support to CEO/President and senior leadership teamWrote and managed grant proposals to local and national partnersCrafted Agency Annual Report and Strategic plan, including graphic design and online versionWrote and managed press releases for AgencyDrafted and proofed communications, correspondence, and presentations for the CEOIndependently planned events for donors, volunteers, and staff including coordination with vendors and RSVP tracking Show less
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YMCA of the North
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United States
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Non-profit Organizations
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700 & Above Employee
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Branch Administrative Coordinator
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May 2013 - Sep 2015
Maintained records for Annual and Capital Campaigns, volunteers, and donors through Raiser’s Edge softwareWrote and updated fundraising campaign materials including grant proposalsWorked as a trainer and super user with the central purchasing team as the liaison with all new hires and branch staffPlanned staff, donor, and program alumni events
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Teacher's Aide
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Aug 2012 - May 2013
Assisted with daily plans and activities.Supervised children and implemented Principles of YMCA Child Care dailyCommunicated with parents on an ongoing basis.
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Kids Stuff Lead Staff
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Mar 2012 - Aug 2012
Maintained a safe play environment and organized work atmosphereMotivated and energized both staff and childrenPlanned and implemented a monthly curriculumSupervised a team of ten employees
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Ramada Plaza Minneapolis
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United States
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Hospitality
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1 - 100 Employee
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Guest Services Associate
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Aug 2011 - Mar 2012
Communicated with the large hotel staff Demonstrated efficiency and ability to multi-task in fast-paced and stressful situations Handled reservations, customer data, and billing Established positive guest relations and provided information about the facility and city Communicated with the large hotel staff Demonstrated efficiency and ability to multi-task in fast-paced and stressful situations Handled reservations, customer data, and billing Established positive guest relations and provided information about the facility and city
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Wells Fargo
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United States
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Financial Services
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700 & Above Employee
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Bank Teller
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Feb 2011 - Aug 2011
Engaged customers to learn about their needs and improve customer loyalty Processed large transactions and maintained a balanced cash drawer Demonstrated outstanding ability to learn and use new computer programs quickly and effectively Engaged customers to learn about their needs and improve customer loyalty Processed large transactions and maintained a balanced cash drawer Demonstrated outstanding ability to learn and use new computer programs quickly and effectively
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YMCA of the North
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United States
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Non-profit Organizations
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700 & Above Employee
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Kids Stuff Staff
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Sep 2010 - May 2011
Supervised children ages three weeks to ten years Led activities including crafts, sports, and songs Supported lead staff and took leadership role in daily activities Supervised children ages three weeks to ten years Led activities including crafts, sports, and songs Supported lead staff and took leadership role in daily activities
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Education
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Capella University
Master of Business Administration (M.B.A.), Human Resources Management -
United Theological Seminary of the Twin Cities
Master of Arts (M.A.), Women's Studies: Religion, Theology, Ministry -
University of Wisconsin-Stevens Point
Bachelor of Arts (B.A.), Political Science and Government -
University of Wisconsin-Stevens Point
Bachelor of Arts - BA, Political Science and Government