Jennifer Amsden
Senior Digital Account Manager at Search Engine People- Claim this Profile
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Bio
Credentials
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Google AdWords Display Advertising
Google -
Google AdWords Fundamentals
Google
Experience
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Senior Digital Account Manager
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Aug 2012 - Present
In this role I manage upwards of 15 SEM clients in various industries simultaneously. I plan and monitor the execution of their SEO, PPC, remarketing, display, social and content campaigns using targeted KPIs and goals to track against. I prepare custom, timely and data-driven reports that leverage both proprietary and third-party tools such as Google Analytics, AdWords, Social (Facebook, LinkedIn, Instagram) and CRM platforms (HubSpot & Salesforce). Outside of managing the day-to-day… In this role I manage upwards of 15 SEM clients in various industries simultaneously. I plan and monitor the execution of their SEO, PPC, remarketing, display, social and content campaigns using targeted KPIs and goals to track against. I prepare custom, timely and data-driven reports that leverage both proprietary and third-party tools such as Google Analytics, AdWords, Social (Facebook, LinkedIn, Instagram) and CRM platforms (HubSpot & Salesforce). Outside of managing the day-to-day campaigns, I proactively identify diversification opportunities that increase client conversion rates and grow revenue. Troubleshoot issues as they arise and facilitate internally as required while managing client relations and expectations. As a Sr. Account Manager, I build, sustain, and leverage client relationships through strong, daily communication. Show more Show less
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Account Manager
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Dec 2009 - Sep 2012
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Account Manager
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2006 - 2009 3 years
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Account Coordinator
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Jun 2006 - Jun 2007
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Education
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Centennial College
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Malvern Collegiate Institute