Experience

Lewis

• United States
• Marketing Services
• 100 - 200 Employee

• Channel Engagement Director

  • Jun 2022 - Present



Freelance

• Media Freelance/Consultant

  • Sep 2015 - May 2022

  Greater Nashville Area, TN Development and activation of integrated national and local media campaigns. Improve campaign results through performance analysis and optimizations. Identify and quickly analyze media testing to expand paid media approach. Evaluate and negotiate national and local sponsorships to align with business strategy. Channel experience includes national and local broadcast, OOH, print, SEM, digital and social. Client experience includes retail, restaurant, financial, travel/tourism, petroleum… Show more Development and activation of integrated national and local media campaigns. Improve campaign results through performance analysis and optimizations. Identify and quickly analyze media testing to expand paid media approach. Evaluate and negotiate national and local sponsorships to align with business strategy. Channel experience includes national and local broadcast, OOH, print, SEM, digital and social. Client experience includes retail, restaurant, financial, travel/tourism, petroleum, state lotteries, B2B technology and firearms manufacturing. Partners: Buntin, Zimmerman Advertising, redpepper, The J. Benjamin Group and Nossi College of Art Show less



BUNTIN

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Media Director

  • Jul 2013 - Sep 2015

  Led media strategy/activation for national and local clients. Analysis of competitive landscape, market and consumer research to align media with consumer touchpoints and drive business results. Train and supervise media teams and assist in development and execution of media processes. Channel experience includes national and local broadcast, OOH, print, SEM, digital and social. Client experience includes retail, restaurant, financial, paper product manufacturing, petroleum, state… Show more Led media strategy/activation for national and local clients. Analysis of competitive landscape, market and consumer research to align media with consumer touchpoints and drive business results. Train and supervise media teams and assist in development and execution of media processes. Channel experience includes national and local broadcast, OOH, print, SEM, digital and social. Client experience includes retail, restaurant, financial, paper product manufacturing, petroleum, state lotteries, B2C technology and B2C government utility. Show less



cj Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Apr 2012 - Jul 2013

  Nashville, TN Served as primary liaison between client and agency. Responsible and accountable for overall marketing strategy of paid and owned media for each client within team. Initiated creative briefs with ultimate responsibility for final deliverables to client across all media, while maintaining client brand standards across all marketing efforts. Utilized and communicated strong working knowledge of broadcast production, owned and paid digital (including websites, SEM/SEO, social and display)… Show more Served as primary liaison between client and agency. Responsible and accountable for overall marketing strategy of paid and owned media for each client within team. Initiated creative briefs with ultimate responsibility for final deliverables to client across all media, while maintaining client brand standards across all marketing efforts. Utilized and communicated strong working knowledge of broadcast production, owned and paid digital (including websites, SEM/SEO, social and display), broadcast media, public relations, OOH and Yellow Pages. Show less



Direct Auto Insurance

• United States
• Insurance
• 500 - 600 Employee

• Media Manager

  • Oct 2009 - 2012

  Nashville, TN Oversaw strategic placement of corporate off-line advertising, including managing advertising agency and guiding quarterly advertising plans. Collaborated with product and field managers to align advertising to business goals, share of voice and market/competitive situations. Maintained corporate advertising spend and generated regular reports detailing ROI by market and any testing results.



Victor Results Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Media Director, Direct Response

  • 2006 - 2009

  Brentwood, TN Supervised, managed and trained a six-person media department and oversaw an eight figure annual media spend across multiple national, regional and local direct response clients. Served as principal media contact for clients and led media team to meet weekly client budget and cost per lead goals. Communicated results analysis and recommendations for media adjustments and budget reallocation to generate highest sales in most profitable areas. Worked with software partner, internal stakeholders… Show more Supervised, managed and trained a six-person media department and oversaw an eight figure annual media spend across multiple national, regional and local direct response clients. Served as principal media contact for clients and led media team to meet weekly client budget and cost per lead goals. Communicated results analysis and recommendations for media adjustments and budget reallocation to generate highest sales in most profitable areas. Worked with software partner, internal stakeholders and IT to integrate direct response media buying and results software system. Show less



BUNTIN

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Buyer to Buying Supervisor

  • May 1994 - Jul 2001

  Managed and executed integrated media plans, including strategic analysis and development of paid media, market and consumer research, media alignment and budget allocation by channel. Trained and supervised planning and activation teams, including projection of audience potential, schedule evaluation, aggressive negotiation, value add, optimization, maintenance and delivery in accordance to campaign goals. Evaluate and implement national and local sponsorships to further enhance marketing… Show more Managed and executed integrated media plans, including strategic analysis and development of paid media, market and consumer research, media alignment and budget allocation by channel. Trained and supervised planning and activation teams, including projection of audience potential, schedule evaluation, aggressive negotiation, value add, optimization, maintenance and delivery in accordance to campaign goals. Evaluate and implement national and local sponsorships to further enhance marketing impact on client goals. Promoted three times during tenure. Client experience includes restaurant, healthcare, financial, retail, state lottery, pharmaceutical and B2C government utility. Show less