Experience

The Sock Drawer

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Marketing Strategist & Content Editor

  • Jan 2017 - Present

  • Over five years in various content roles as our ecommerce brand grew from selling novelty socks to broader gifts. • Email and SMS marketing lead, designing and sending to a list of over 100k subscribers. • Designing and executing a monthly marketing calendar. • Writing and editing a huge variety of marketing copy, with an emphasis on keyword research and implementation. • Branding development, including visual and voice guides. • Maintaining and merchandising our live ecommerce site. • Social media strategizing, content creation and posting. Show less



Self-Employed

• Freelance Copywriter and Editor

  • Jan 2010 - Present

  • Write and edit copy for websites, blogs, social media, print collateral and pretty much anything else across a wide range of industries. Need a book edited? Need optimized social media profiles? Need your family newsletter done ASAP? No problem. • Write and edit copy for websites, blogs, social media, print collateral and pretty much anything else across a wide range of industries. Need a book edited? Need optimized social media profiles? Need your family newsletter done ASAP? No problem.



Subplot Studio

• United States
• Design
• 1 - 100 Employee

• Copywriter

  • Jul 2016 - Jan 2017

  • Wrote marketing copy for a variety of clients, including a surgical society and a political campaign, but mainly for The Sock Drawer. Later joined The Sock Drawer full-time. • Wrote marketing copy for a variety of clients, including a surgical society and a political campaign, but mainly for The Sock Drawer. Later joined The Sock Drawer full-time.



Etna Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Editor

  • Apr 2013 - Jun 2016

  • Edited and wrote a wide variety of SEO-friendly marketing materials for clients in elective healthcare, including website copy, press releases, blog posts, social media posts and third-party sponsored content. • Worked with clients on voice and quality expectations. • Made live edits to clients’ websites. • Established and maintained an online stylebook of editing standards. • Trained across departments on copywriting standards. • Edited and wrote a wide variety of SEO-friendly marketing materials for clients in elective healthcare, including website copy, press releases, blog posts, social media posts and third-party sponsored content. • Worked with clients on voice and quality expectations. • Made live edits to clients’ websites. • Established and maintained an online stylebook of editing standards. • Trained across departments on copywriting standards.



The Seymour Tribune

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Copy Editor

  • Jun 2009 - Apr 2013

  • Edited local and wire content from all sections of the newspaper and wrote headlines. • Designed several pages of the print newspaper each day with an emphasis on alternative-structure storytelling. • Posted news to The Tribune website, decided priorities of web news and wrote SEO-friendly web headlines. • Edited local and wire content from all sections of the newspaper and wrote headlines. • Designed several pages of the print newspaper each day with an emphasis on alternative-structure storytelling. • Posted news to The Tribune website, decided priorities of web news and wrote SEO-friendly web headlines.