Experience

Calabrio, Inc.

• United States
• Software Development
• 400 - 500 Employee

• Product Marketing Manager for Quality Management and Analytics

  • Jun 2021 - Present

  Minneapolis, Minnesota, United States Developed and executed go-to-market strategy for new feature releases within quality management and analytics products. Created go to market strategy and launched new Performance coaching product for Calabrio. Created positioning, value prop, and led multiple webinars to showcase product to help improve coaching and track effectiveness of coaches. Developed thought leadership content for the Contact Center Market and presented at multiple international webinars and… Show more Developed and executed go-to-market strategy for new feature releases within quality management and analytics products. Created go to market strategy and launched new Performance coaching product for Calabrio. Created positioning, value prop, and led multiple webinars to showcase product to help improve coaching and track effectiveness of coaches. Developed thought leadership content for the Contact Center Market and presented at multiple international webinars and conferences. Led cross sell/ up sell initiatives suite wide. Created go to market strategy to targeting specific customer base, worked with sales, products and communications to execute. Show less



Ameriprise Financial Services, LLC

• United States
• Financial Services
• 700 & Above Employee

• Product Marketing & Communication Manager - Wealth Management Solutions

  • Oct 2018 - Jun 2021

  Minneapolis, Minnesota Own the advisor experience for Capital Markets suite of products and services, primary role is to ensure advisors understand the ever-changing financial market and their clients have the best service possible. Developed and implemented marketing and communication strategies and tactics that drove alignment and integration on key company initiatives such as Due Diligence, NY Reg 187, Next day Unwrap and Reg BI Serve as primary liaison with product partners and internal partners –… Show more Own the advisor experience for Capital Markets suite of products and services, primary role is to ensure advisors understand the ever-changing financial market and their clients have the best service possible. Developed and implemented marketing and communication strategies and tactics that drove alignment and integration on key company initiatives such as Due Diligence, NY Reg 187, Next day Unwrap and Reg BI Serve as primary liaison with product partners and internal partners – legal, compliance, creative services, production services, product development, etc to create a cohesion between team and ensure advisors understood the changes coming down the pipeline. Lead the creation of content, such as newsletter, product change updates, training documents for third party annuities, life insurance, mutual funds and 529 plans focusing on the advisor experience of these product lines. Created and managed digital content/document updates on various communication vehicles including: AdvisorCompass®, Inside Ameriprise, Ameriprise.com. Show less



MARCOMM Inc.

• United States
• Marketing Services
• 1 - 100 Employee

• Product Marketing Manager at 3M

  • Mar 2018 - Aug 2018

  Maplewood, MN Managed Roadshow truck logistics for 30+ tradeshows across the US for 3M. Managed vendor relationship and worked closely with sales team to insure events are planned and executed uniformly. US project lead for new product launch of 7300 series sheeting. Worked with global project team, Us Marketer, R&D, Sales and MarCom, to insure smooth launch of new engineer grade sheeting. Created direct mail campaign to drive product awareness of DG³ sheeting and digital printing in local… Show more Managed Roadshow truck logistics for 30+ tradeshows across the US for 3M. Managed vendor relationship and worked closely with sales team to insure events are planned and executed uniformly. US project lead for new product launch of 7300 series sheeting. Worked with global project team, Us Marketer, R&D, Sales and MarCom, to insure smooth launch of new engineer grade sheeting. Created direct mail campaign to drive product awareness of DG³ sheeting and digital printing in local governments. Worked with key account, US Marketer, Mar Com and Inside Sales Team to create and launch direct mail campaign to local government agencies. Managed the creation of a Digital Printing Model Specification to be sent to state governments across the country to ensure quality and warranty of standards in the traffic industry for digitally printed signs. Field awareness campaign on FHWA Proven Safety Countermeasures. Launched a Salesforce campaign to drive awareness of 3M product match ups to the FHWA Proven Safety countermeasures. Show less



Tech-Pro

• South Africa
• Staffing and Recruiting
• 1 - 100 Employee

• Product Marketing & Communications Manager at Ameriprise Financial Services Inc

  • Nov 2017 - Mar 2018

  Minneapolis, Minnesota Worked collaborative with internal partners – legal, compliance, creative services, production services, product development, trading desk to execute marketing and communication plans. Created and managed day-to-day digital content/document updates and submissions on internal portals, Advisor Compass, Inside, and other publications. Ran multiple working team meetings with product managers and communication team to capture key initiative and insure current projects were being… Show more Worked collaborative with internal partners – legal, compliance, creative services, production services, product development, trading desk to execute marketing and communication plans. Created and managed day-to-day digital content/document updates and submissions on internal portals, Advisor Compass, Inside, and other publications. Ran multiple working team meetings with product managers and communication team to capture key initiative and insure current projects were being executed. Created Targeted Advisor emails to alert advisors of regulation and product changes through the AdTrax process with product partners and compliance. Created articles, newsletters and flyers on internal websites to drive awareness of product offerings and product benefits. Show less



Ecolab

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Associate Marketing Manager

  • May 2014 - Sep 2017

  United States Project Leader for all things incentive. Managed cross functional teams, including finance, BI, Mar Com, and Field sales leaders, to create multiple national field sales incentive programs to drive new customer gain and case growth through our distributor partners. Lead generation incentive program manager, gained 17% increase in year over year sales of Dishmachine placements. Project Owner for Strategic Assortment and Product line optimization of the Keystone product line… Show more Project Leader for all things incentive. Managed cross functional teams, including finance, BI, Mar Com, and Field sales leaders, to create multiple national field sales incentive programs to drive new customer gain and case growth through our distributor partners. Lead generation incentive program manager, gained 17% increase in year over year sales of Dishmachine placements. Project Owner for Strategic Assortment and Product line optimization of the Keystone product line. Analyzed sales trends and data of over 149 products for strengthens and opportunities for optimization. Product Manager lead for distribution team for Ecolab global new product innovation launches. Collaborated with Ecolab core team members to launch Keystone product versions of global innovation products, Antimicrobial Fruit and Vegetable Treatment and Sanitizing Wash N Walk for differentiated target markets Spearheaded the creation of the Field demo kits of multiple innovations products to enhance field sales and drive customer awareness of the dangers of cross contamination of produce and floor to counter.

• Senior Marketing Associate

  • Apr 2013 - May 2014

  Team lead for Keystone product brand launch in Sysco Canada. Led team responsible for creation of 20 SKU's through the Ecolab product spec system in a record 6.5 days to ensure the Canadian Keystone brand launched on May 1st gaining $5 million in sales. Project lead for Keystone label rebrand and packaging upgrades. Led cross functional team and vendor management to rebrand entire Keystone line of 149 products. Created new process and plan to tackle both the label rebranding and GHS… Show more Team lead for Keystone product brand launch in Sysco Canada. Led team responsible for creation of 20 SKU's through the Ecolab product spec system in a record 6.5 days to ensure the Canadian Keystone brand launched on May 1st gaining $5 million in sales. Project lead for Keystone label rebrand and packaging upgrades. Led cross functional team and vendor management to rebrand entire Keystone line of 149 products. Created new process and plan to tackle both the label rebranding and GHS requirements to insure cost savings. New product launch project lead. Led cross functional teams to utilize VOC to create key customer requirements, organized field test for product trial, and created launch materials and plan for Keystone Wood Oil Soap and Keystone Vigoroso Lavender MS Cleaner with sales over $5 Million.

• Marketing Associate

  • Jul 2010 - Mar 2013

  Saint Paul, Minnesota Managed product life cycle for 149 products. Led cross functional team for reformulations and label. maintenance to support product and program offering. Led project to create and implement product samples for the RTU business to capture declining sales. Created product information pages for internal website to drive focus for our distributor partner. Team lead for new product development on specific products to complete current product offering. Key liaison for… Show more Managed product life cycle for 149 products. Led cross functional team for reformulations and label. maintenance to support product and program offering. Led project to create and implement product samples for the RTU business to capture declining sales. Created product information pages for internal website to drive focus for our distributor partner. Team lead for new product development on specific products to complete current product offering. Key liaison for largest customer, managed key relationships within our customer’s organization.

• Marketing Administrator

  • Feb 2007 - Jul 2010

  Assisted in launching distributor product line with over 60 products while meeting aggressive deadlines. Resulted in signing a partnership with largest distributor and secured private label worth $40 Million. Assisted in creation of private label brand for largest industry distributor. Launched 20 new products and added 20 to current line while meeting tight timelines. Managed GS1 product database through FSE prior to launching corporate wide GS1 strategy. Distributor… Show more Assisted in launching distributor product line with over 60 products while meeting aggressive deadlines. Resulted in signing a partnership with largest distributor and secured private label worth $40 Million. Assisted in creation of private label brand for largest industry distributor. Launched 20 new products and added 20 to current line while meeting tight timelines. Managed GS1 product database through FSE prior to launching corporate wide GS1 strategy. Distributor Custom Catalog, Coordinated the upload of product information and pictures for distributor partners to create unique chemical catalogs for their sales team. Created tutorial for pilot.

• Marketing Specialist

  • Jun 2005 - Feb 2010

  St. Paul, MN

• Administrative Coordinator

  • Oct 2002 - Jun 2005

  St. Paul, MN