Category Manager - Target

• Feb 2018 - Present

Category Manager - Target

• 2015 - Feb 2018

• Captain a $217M annual enterprise business for D86 Barbie and D30 Infant Toys across 1,800 Target stores • Execute category strategies and segmentation priorities, to maximize spaces to sales, when managing planogram production for all transitions, revisions, remodels, new stores and salesplans • Utilize consumer insights, omni channel competitive landscapes, productivity metrics and instock levels to develop and present insights and recommendations to the buying, planning and inventory teams through 4 annual category reviews • Prepare and analyze weekly productivity reporting for Target buying team, delivering category wins/loses, highlighting trends and capturing promotional ad cuts • Instituted a POG density strategy that optimized presentation and increased breadth of assortment while remaining space neutral, leading to over +$2.2M increase in sales • Analyzed productivity of top selling Barbie Fashionista item vs. competition realizing the need to de-assort item and move to 12 open stock items, causing an increase in sales of +45% YoY once implemented • Developed a reference book to help cross functional team members better understand how to optimize space and drive incremental sales within their planogram and packaging, by partnering with Shopper Insights and Analytics team • Modified existing weekly reporting template, to be used across total Mattel category management team, by creating efficiencies with data dump, delivering space to sales on a weekly basis and making it user friendly for buying teams • Presented initial category review for Infant Toys, highlighting key item and brand misses and recommended remerchandising the aisle to be relevant and increase sales, all of which will be implemented F’18

Buyer

• 2014 - 2015

• Strategized and executed ecommerce product assortment, strategic promotional plans and competitive pricing through financial and competitive analysis, to drive annual P&L of $2.5M, with over 100 vendors • Drove top line sales, retention, and margin through market visits and on-going negotiations, to improve profitability • Collaborated with several vendors to increase overall category promotional exposure during cyber week to generate an 8X sales lift for top category and a 2X sales lift for top two category over last year sales • Executed a vendor competitive pricing analysis to turn around an average -56% sales trend to a +22% sales trend, while remaining margin neutral, by reducing prices as seen in the market place to remain competitive • Sourced and built relationships with new vendor prospects, to add breadth of assortment and overall credibility • Designed marketing promos by collaborating with vendor on discount and items, marketing team on banner look, associate buyer on keying accounting information and filling out templates • Researched etailers to provide examples of site look, functionality, shopping ease and product details to deliver a superior customer experience

Assistant Category Manager / Buyer

• 2012 - 2014

• Developed and executed multi-channel product assortment, merchandising, promotional plans and competitive pricing through financial and competitive analysis to drive annual P&L of $76M within five core categories• Utilized market share data and maximize vendor relationships to develop strategic promotional strategies, evaluate competitive pricing and determine product assortment needs across all channels • Organized, prioritized and tracked vendor funding forms and product item support of 17 categories netting annual sales of $1.3 billion • Trained four new Assistant Category Managers on business process, systems and cross-functional relationships • Executed a $23M category plan for Air Fresheners, by driving out $100K in cost, negotiating $900K in vendor funding and selecting key product assortment, resulting in a 5% increase in sales and a gain of $910K in NPD dollar share• Collaborated with vendor to drive a 7% sales improvement and negotiated a 48% increase in vendor funding, for a $45M Grease and Lubricants category plan• Analyzed market share and consumer data to drive a 50% increase in sales on a 'feature item of the month' promotion • Drove top line sales, gross margin, inventory turn and product assortment through line review negotiations in order to improve company profitability• Project managed Shell Rotella SuperRigs promotional event to drive customer traffic and increase sales, by partnering with vendor and cross functional team

Sr. Planogram Analyst

• 2008 - 2012

• Created and managed production of 600 planogram versions in support of 17 categories worth $1.6 billion in annual sales for over 3,400 stores • Analyzed and developed a space to sales strategy for a $429M Motor Oil business to reduce inventory and align space to sales• Project managed a Puerto Rico initiative to reduce unproductive inventory, drive incremental sales and gross margin, and produce a higher return on space through expanded assortments in a $110M market• Drove a 3 basis point improvement in ease of planogram execution YoY for a $1.6 billion business unit• Managed the Off Shelf Placement (OSP) program by managing timelines, analyzing financial data, facilitating meetings and creating planograms

Merchandise Presentation Analyst

• 2007 - 2008

• Collaborated with Divisional Merchant, Inventory Analyst, and Product Managers bi-monthly on revision of plan-o-guides to accommodate new or deleted products within a vendor line by evaluating GMROI in Retail Ideas to support product placement using JDA Space Planning • Reviewed floor plans to ensure vendor lines were in the correct location based on visual merchandising principles • Designed monthly, promotional plan-o-guides featuring the focus vendor and additional promotions • Trained and lead co-workers on JDA Space Planning and Shop Talk (monthly publication) principles

Assistant Manager

• 2005 - 2007

• Managed and trained over 15 team members on store operations/procedures increasing productivity and levels of execution to meet sales goals • Developed and managed promotional projects in high traffic areas and visual merchandising within the store to increase store sales • Completed business management internship program • Managed and trained over 15 team members on store operations/procedures increasing productivity and levels of execution to meet sales goals • Developed and managed promotional projects in high traffic areas and visual merchandising within the store to increase store sales • Completed business management internship program