Jennifer Zankel
Consultant at The Acceleration Project- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Dena Young
I worked for Jen at Scholastic, and she is one of the best bosses I've ever had. She manages to be easygoing in high-stress environments, yet discerning in all of the details. A master juggler, she seamlessly balances the ongoing needs of sales reps with the pressures of upper management, and delivers high-quality marketing materials and programs. Besides all that, she is kindhearted and cares deeply about the well being of each person on her team, nurturing every person as good leaders do. Jen is the asset that every employer wishes they had. I'm jealous of anyone that gets to work with her.
Dani Berger
I worked side by side with Jen for 15 years running the marketing department, first for Scholastic Parent & Child magazine, then Scholastic National Partnerships. Jen is a person who gets things done. She is creative and resourceful, easy-to-work with, and just plain smart. Everyone who works with Jen wishes they could work with her all the time. Jen would be an extraordinary asset to any company and is someone you want on your team if you want to win.
Dena Young
I worked for Jen at Scholastic, and she is one of the best bosses I've ever had. She manages to be easygoing in high-stress environments, yet discerning in all of the details. A master juggler, she seamlessly balances the ongoing needs of sales reps with the pressures of upper management, and delivers high-quality marketing materials and programs. Besides all that, she is kindhearted and cares deeply about the well being of each person on her team, nurturing every person as good leaders do. Jen is the asset that every employer wishes they had. I'm jealous of anyone that gets to work with her.
Dani Berger
I worked side by side with Jen for 15 years running the marketing department, first for Scholastic Parent & Child magazine, then Scholastic National Partnerships. Jen is a person who gets things done. She is creative and resourceful, easy-to-work with, and just plain smart. Everyone who works with Jen wishes they could work with her all the time. Jen would be an extraordinary asset to any company and is someone you want on your team if you want to win.
Dena Young
I worked for Jen at Scholastic, and she is one of the best bosses I've ever had. She manages to be easygoing in high-stress environments, yet discerning in all of the details. A master juggler, she seamlessly balances the ongoing needs of sales reps with the pressures of upper management, and delivers high-quality marketing materials and programs. Besides all that, she is kindhearted and cares deeply about the well being of each person on her team, nurturing every person as good leaders do. Jen is the asset that every employer wishes they had. I'm jealous of anyone that gets to work with her.
Dani Berger
I worked side by side with Jen for 15 years running the marketing department, first for Scholastic Parent & Child magazine, then Scholastic National Partnerships. Jen is a person who gets things done. She is creative and resourceful, easy-to-work with, and just plain smart. Everyone who works with Jen wishes they could work with her all the time. Jen would be an extraordinary asset to any company and is someone you want on your team if you want to win.
Dena Young
I worked for Jen at Scholastic, and she is one of the best bosses I've ever had. She manages to be easygoing in high-stress environments, yet discerning in all of the details. A master juggler, she seamlessly balances the ongoing needs of sales reps with the pressures of upper management, and delivers high-quality marketing materials and programs. Besides all that, she is kindhearted and cares deeply about the well being of each person on her team, nurturing every person as good leaders do. Jen is the asset that every employer wishes they had. I'm jealous of anyone that gets to work with her.
Dani Berger
I worked side by side with Jen for 15 years running the marketing department, first for Scholastic Parent & Child magazine, then Scholastic National Partnerships. Jen is a person who gets things done. She is creative and resourceful, easy-to-work with, and just plain smart. Everyone who works with Jen wishes they could work with her all the time. Jen would be an extraordinary asset to any company and is someone you want on your team if you want to win.
Credentials
-
Content Creation: Strategy and Tools
LinkedInFeb, 2023- Nov, 2024
Experience
-
The Acceleration Project
-
United States
-
Business Consulting and Services
-
1 - 100 Employee
-
Consultant
-
Jul 2022 - Present
Provide strategic marketing advice to underserved small businesses to accelerate growth and support the vitality of local economies. Assess client needs and create structured, action-oriented plans to drive short- and long-term growth. Provide strategic marketing advice to underserved small businesses to accelerate growth and support the vitality of local economies. Assess client needs and create structured, action-oriented plans to drive short- and long-term growth.
-
-
-
Self-Employed
-
Greater New York City Area
-
Marketing Freelancer
-
Sep 2017 - Present
Create targeted digital, social media, customer acquisition, branding, and business development strategies for clients. Industries include media, health & wellness, and professional services. Create targeted digital, social media, customer acquisition, branding, and business development strategies for clients. Industries include media, health & wellness, and professional services.
-
-
-
Bauer Media Group - USA
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Integrated Marketing Director
-
Sep 2018 - Apr 2022
Developed strategic marketing programs and initiatives that bolstered brand awareness and YOY sales for a portfolio of women’s lifestyle media properties. • Launched a successful rebranding campaign that dramatically increased marketplace recognition through a registered national holiday, events, email marketing, direct mail, and ongoing B2B activations. • Established the division’s first digital content solutions studio which grew direct-sold ad revenue by 325% in 3 years. • Produced a portfolio of impactful sales tools to communicate brand strengths and capabilities to clients including high-level presentations, websites, sell sheets, videos, case studies, and email campaigns. • Founded The Sounding Board, an online consumer research panel and product testing community to provide valuable real-time feedback and user-generated content to partners and internal business units. Show less
-
-
-
Scholastic
-
United States
-
Book and Periodical Publishing
-
700 & Above Employee
-
Marketing Director
-
Jan 2014 - Apr 2017
Senior member of the National Partnerships division that leveraged Scholastic’s data, touchpoints, and content expertise to build and execute custom marketing programs for partners, resulting in $20MM+ in annual revenue. Developed strategic ideas, proposals, and collateral to help a 15-person national sales team attract clients and meet fiscal goals.• Supervised marketing staff that planned integrated marketing campaigns using Scholastic’s email, web, social, school-to-home, print, direct mail, influencer, and event channels.• Collaborated with cross-functional teams to map out content, execution plans, and engagement strategies that delivered on program goals, timelines, and budgets.• Worked with internal colleagues and external vendors to track campaign effectiveness, optimize performance, and streamline operations.• Managed a $1MM marketing department budget and multi-million dollar project P&Ls.• Conducted ongoing research to monitor the competitive landscape, understand audience needs and make recommendations for campaign improvements. Show less
-
-
Associate Marketing Director
-
Jan 2008 - Dec 2013
Supported a fast-paced sales team with strategic, out-of-the-box proposals, skilled end-to-end program management, and premium client service to secure new business and renew existing partnerships.• Spearheaded large-scale integrated campaigns for clients including Pfizer, Kellogg’s, Scotts Miracle-Gro, and the California Milk Advisory Board.• Ideated and planned revenue-generating sponsorship opportunities throughout the year. • Interfaced with business units to educate the department on best practices, foster collaboration opportunities and improve workflow processes.• Supervised and coached Associate Marketing Manager, Marketing Associate, consultants, and freelance staff. Show less
-
-
Marketing Services Project Manager
-
Jan 2003 - Dec 2007
Transformed Scholastic Parent & Child’s marketing department into a streamlined multi-million-dollar client solutions division. • Adeptly planned, managed, and on-boarded projects for a growing roster of partners, including setting timelines and budgets, preparing briefs, reviewing contracts, developing content and creative assets, drafting and editing copy, leading status updates, directing vendors, providing reporting, and guiding renewal efforts. • Oversaw high-profile partnerships for Kimberly-Clark, Disney, Kraft, P&G, and Verizon. • Built and led all operational and day-to-day aspects of a $1.6MM custom literacy initiative for Children’s World Learning Centers. Show less
-
-
Merchandising Manager
-
Jun 2001 - Dec 2002
Proposed and executed marketing opportunities for advertisers in Scholastic Parent & Child magazine.
-
-
Education
-
Cornell University
Bachelor of Science (B.S.), Human Development and Family Studies
Community
