Jennifer Paulson
Chief Operating Officer at Vanderbloemen- Claim this Profile
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Bio
Jenna Wieberdink
I worked with Jen for many years in various capacities during our time together at Lush and also had the pleasure to keep in close contact while she started Siggie Lodoen. Jen is extremely dedicated, hard working and fun! She leads with accountability and authenticity, demonstrating good judgement with respect, insight and optimism. She remains agile and resilient in an ever-changing environment always seeking the best for the business and her team. She models the behavior she expects and cultivates potential through coaching, giving and receiving feedback all with compassion, appreciation and encouragement. Jen understands that success is more than numbers, rather results are achieved through people, integrity and determination. Jen is forward thinking and strategic, always considering the next step and big picture. She is passionate how she and her team can improve the business through identifying potential and developing efficiencies. She creates an environment of collaboration and excellence while inspiring and impacting others.
Leyla Ohanian
Roughly 10 years ago, Jennifer saw something in me that I didn’t see in myself. Her mentorship and guidance have contributed greatly to the success and growth of my career. Jennifer developed me from a sales associate all the way to a senior management role through honest feedback, impactful advice and leading by example. She is one of the most dedicated people I know. Her eye for talent and knack for development are inspiring. She taught me to always challenge my self by not taking the easy road and to strive for nothing but the best! I value her mentorship and hope our professional paths will cross again someday.
Jenna Wieberdink
I worked with Jen for many years in various capacities during our time together at Lush and also had the pleasure to keep in close contact while she started Siggie Lodoen. Jen is extremely dedicated, hard working and fun! She leads with accountability and authenticity, demonstrating good judgement with respect, insight and optimism. She remains agile and resilient in an ever-changing environment always seeking the best for the business and her team. She models the behavior she expects and cultivates potential through coaching, giving and receiving feedback all with compassion, appreciation and encouragement. Jen understands that success is more than numbers, rather results are achieved through people, integrity and determination. Jen is forward thinking and strategic, always considering the next step and big picture. She is passionate how she and her team can improve the business through identifying potential and developing efficiencies. She creates an environment of collaboration and excellence while inspiring and impacting others.
Leyla Ohanian
Roughly 10 years ago, Jennifer saw something in me that I didn’t see in myself. Her mentorship and guidance have contributed greatly to the success and growth of my career. Jennifer developed me from a sales associate all the way to a senior management role through honest feedback, impactful advice and leading by example. She is one of the most dedicated people I know. Her eye for talent and knack for development are inspiring. She taught me to always challenge my self by not taking the easy road and to strive for nothing but the best! I value her mentorship and hope our professional paths will cross again someday.
Jenna Wieberdink
I worked with Jen for many years in various capacities during our time together at Lush and also had the pleasure to keep in close contact while she started Siggie Lodoen. Jen is extremely dedicated, hard working and fun! She leads with accountability and authenticity, demonstrating good judgement with respect, insight and optimism. She remains agile and resilient in an ever-changing environment always seeking the best for the business and her team. She models the behavior she expects and cultivates potential through coaching, giving and receiving feedback all with compassion, appreciation and encouragement. Jen understands that success is more than numbers, rather results are achieved through people, integrity and determination. Jen is forward thinking and strategic, always considering the next step and big picture. She is passionate how she and her team can improve the business through identifying potential and developing efficiencies. She creates an environment of collaboration and excellence while inspiring and impacting others.
Leyla Ohanian
Roughly 10 years ago, Jennifer saw something in me that I didn’t see in myself. Her mentorship and guidance have contributed greatly to the success and growth of my career. Jennifer developed me from a sales associate all the way to a senior management role through honest feedback, impactful advice and leading by example. She is one of the most dedicated people I know. Her eye for talent and knack for development are inspiring. She taught me to always challenge my self by not taking the easy road and to strive for nothing but the best! I value her mentorship and hope our professional paths will cross again someday.
Jenna Wieberdink
I worked with Jen for many years in various capacities during our time together at Lush and also had the pleasure to keep in close contact while she started Siggie Lodoen. Jen is extremely dedicated, hard working and fun! She leads with accountability and authenticity, demonstrating good judgement with respect, insight and optimism. She remains agile and resilient in an ever-changing environment always seeking the best for the business and her team. She models the behavior she expects and cultivates potential through coaching, giving and receiving feedback all with compassion, appreciation and encouragement. Jen understands that success is more than numbers, rather results are achieved through people, integrity and determination. Jen is forward thinking and strategic, always considering the next step and big picture. She is passionate how she and her team can improve the business through identifying potential and developing efficiencies. She creates an environment of collaboration and excellence while inspiring and impacting others.
Leyla Ohanian
Roughly 10 years ago, Jennifer saw something in me that I didn’t see in myself. Her mentorship and guidance have contributed greatly to the success and growth of my career. Jennifer developed me from a sales associate all the way to a senior management role through honest feedback, impactful advice and leading by example. She is one of the most dedicated people I know. Her eye for talent and knack for development are inspiring. She taught me to always challenge my self by not taking the easy road and to strive for nothing but the best! I value her mentorship and hope our professional paths will cross again someday.
Experience
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Vanderbloemen
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Chief Operating Officer
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Nov 2022 - Present
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Vice President of Strategy
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Jan 2022 - Nov 2022
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Founder and CEO
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Jun 2017 - Dec 2021
Developed, patented, and manufactured a high-impact sports bra to meet consumer demand in the women’s activewear market. Partnered with NASA spacesuit engineer to create and design technology to exceed bounce reduction available on the market and address the gap, oversaw testing of garment design, sampling, and grading, and identified top manufacturer to mass-produce product. • Independently sourced and contracted 42 business partners around the globe from India, Canada, and the UK to Pakistan, China and Hong Kong, Mexico, and around the US • Met with top intimate wear patternmakers, sample makers, and designer production partners in the NYC Garment District, Chicago, and China to develop the product • Used Olympic grade performance tracking technology to measure product against other top sports bra brands on the market; the Siggie Lodoen bra was found to have less than half the in-motion bounce distance vs. the top-selling competitor bras • Developed company’s social media marketing plan leading to high ad click-through rate of 8.19% Show less
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American Tent
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United States
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Textile Manufacturing
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1 - 100 Employee
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Senior Management Consultant
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May 2019 - Apr 2021
Hired on contract to scale commercial tent company during enormous sales boom due to the Covid pandemic. Strategized and then advised the CEO, CFO, and COO on how to effectively and efficiently capture maximum sales, increase profit, and retain high sales and profits going forward. • Grew sales from $2M to $8M year over year (YoY) by putting systems and the right people in place • Hired, developed, and then handed off a successful sales team • Grew net profit to positive (30% increase) for the first time in the company’s seven year history • Developed a sales and marketing strategy to continue growing the company after the pandemic • Company is now on track for 2021 sales of $13M and profit of $2M Show less
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Lush Fresh Handmade Cosmetics North America
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Canada
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Personal Care Product Manufacturing
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700 & Above Employee
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Director of North American Retail Operations
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Jan 2012 - May 2017
Directed strategy and implementation of a plan to increase profits of the $550M North American retail business, covering the performance of 250 stores. • Hired, trained, and directed a team of 16 senior managers in areas of loss prevention, labor analysis, and retail inventory support to increase company profits. • Increased retail business profits during tenure by nearly 27%• Reduced company shrink by 5% after initiating and implementing the company’s Loss Prevention program, hiring an LP team, and implementing manager training program • Decreased labor spend by 6% by developing the company’s labor-management program, hiring a Labor Manager, and collaborating to create labor cost model, scheduling system, training program• Initiated and managed the company’s retail inventory management program, hiring and supervising team in creating inventory strategy, distribution, ordering guidelines, and training company managers • Created operations training program for new managers during rapid scaleup and expansion • Implemented quarterly profit review program for all shops, leading to significant YoY profit improvements including a reduction in retail operational cost spend of 8%• Created and managed a team of 12 Profit Specialists responsible for training Regional Managers • Delivered multiple keynote presentations at annual meetings and leadership events, to audiences of up to 1000 North American senior managers at least annually with consistently high reviews Show less
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International Profit Consultant
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Mar 2010 - May 2017
Established and implemented profit programs across North America and around the world, providing leadership, education, training, and consulting to targeted regions and countries to successfully increase profit margins.• Delivered highest profit percentage ever for North America (more than 26%) out of all 49 Lush countries, prompting company leadership to implement the program around the globe • Worked internationally with senior teams in United Arab Emirates, Iran, Egypt, Saudi Arabia, Turkey, Singapore, Hong Kong, Australia, and Japan to advise on improving retail profit and sales• Countries advised achieved extraordinary revenue and profit increases of 45% and more, adding $25K per month in sales at many stores following profit program implementation Show less
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Director of People & Development North American Foundation Shop Team
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Feb 2011 - Jan 2012
Responsible for development of the new North American Foundation Shop Team, including recruiting, hiring, training, performance management, project assignments, and follow-through. • After identifying new regional managers, worked directly with them in shops to coach, train, and evaluate their performance resulting in sales increases of up to 20% in all regions
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North American Retail Support/National Sales Team
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Jun 2009 - Jan 2011
• Member of an 8-member Retail Support Team responsible for overseeing sales of all 149 North American shops. Responsibility for performance improvements at every level of the company working with directors, managers, and staff.• Transformed an underperforming shop into the country’s highest sales volume shop in 30 days, a sales increase of 38% over the previous year; maintained results for three successive years• Contributed to the company’s tremendous financial performance +20% LY four months in a row Show less
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Regional Manager
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Feb 2009 - May 2009
Sole responsibility for North America’s largest retail market with a sales volume of $10.8M. Responsibility for seven shops including four in Manhattan and three in surrounding areas. • Increased sales in the two largest NYC shops from flat LY to +10% and +50% within two months
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Store Manager
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May 2007 - Jan 2009
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Education
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1996 - 2000
Princeton University
Bachelor of Arts (B.A.), Religion and Economics -
2004 - 2006
University of Chicago
Master of Arts (MA), Ethics
Community
