Jennie Mc Ginn
Consultant at Sister the Agency- Claim this Profile
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Bio
Emma Kelly
Jennie is a powerhouse of strategy and knowledge, who is not afraid to get into the detail of tactics for clients. We hired her to do a B2B marketing workshop for our agency and she delivered an excellent seminar, the recommendations of which we are still implements many months later. We also had her on our 'Future of Content' event in February 2020 where she was insightful and impressive in her commentary.
Sarah O.
It’s difficult for me to write a recommendation for Jennie without sounding like, at best, a complete fangirl, or at worst a weirdo stalker! Honestly from the first day that I met her, I could tell that we had a true visionary on our hands. Over the years, I’ve gotten to see her leadership in action and she has continued to amaze me with her adaptability, innovation, agility and reinvention. Jennie is that sought after mix of decisive yet fair, creative yet grounded, firm but kind. What I admire most are her principles of honesty, openness, integrity and vulnerability. She’s modest too, always seeking to learn from those around her. She listens and advocates for those who don’t have a voice. Jennie is a wise beyond her years, hardworking woman who deserves every success. I hope I’m lucky enoug have the opportunity to collaborate with her in the future.
Emma Kelly
Jennie is a powerhouse of strategy and knowledge, who is not afraid to get into the detail of tactics for clients. We hired her to do a B2B marketing workshop for our agency and she delivered an excellent seminar, the recommendations of which we are still implements many months later. We also had her on our 'Future of Content' event in February 2020 where she was insightful and impressive in her commentary.
Sarah O.
It’s difficult for me to write a recommendation for Jennie without sounding like, at best, a complete fangirl, or at worst a weirdo stalker! Honestly from the first day that I met her, I could tell that we had a true visionary on our hands. Over the years, I’ve gotten to see her leadership in action and she has continued to amaze me with her adaptability, innovation, agility and reinvention. Jennie is that sought after mix of decisive yet fair, creative yet grounded, firm but kind. What I admire most are her principles of honesty, openness, integrity and vulnerability. She’s modest too, always seeking to learn from those around her. She listens and advocates for those who don’t have a voice. Jennie is a wise beyond her years, hardworking woman who deserves every success. I hope I’m lucky enoug have the opportunity to collaborate with her in the future.
Emma Kelly
Jennie is a powerhouse of strategy and knowledge, who is not afraid to get into the detail of tactics for clients. We hired her to do a B2B marketing workshop for our agency and she delivered an excellent seminar, the recommendations of which we are still implements many months later. We also had her on our 'Future of Content' event in February 2020 where she was insightful and impressive in her commentary.
Sarah O.
It’s difficult for me to write a recommendation for Jennie without sounding like, at best, a complete fangirl, or at worst a weirdo stalker! Honestly from the first day that I met her, I could tell that we had a true visionary on our hands. Over the years, I’ve gotten to see her leadership in action and she has continued to amaze me with her adaptability, innovation, agility and reinvention. Jennie is that sought after mix of decisive yet fair, creative yet grounded, firm but kind. What I admire most are her principles of honesty, openness, integrity and vulnerability. She’s modest too, always seeking to learn from those around her. She listens and advocates for those who don’t have a voice. Jennie is a wise beyond her years, hardworking woman who deserves every success. I hope I’m lucky enoug have the opportunity to collaborate with her in the future.
Emma Kelly
Jennie is a powerhouse of strategy and knowledge, who is not afraid to get into the detail of tactics for clients. We hired her to do a B2B marketing workshop for our agency and she delivered an excellent seminar, the recommendations of which we are still implements many months later. We also had her on our 'Future of Content' event in February 2020 where she was insightful and impressive in her commentary.
Sarah O.
It’s difficult for me to write a recommendation for Jennie without sounding like, at best, a complete fangirl, or at worst a weirdo stalker! Honestly from the first day that I met her, I could tell that we had a true visionary on our hands. Over the years, I’ve gotten to see her leadership in action and she has continued to amaze me with her adaptability, innovation, agility and reinvention. Jennie is that sought after mix of decisive yet fair, creative yet grounded, firm but kind. What I admire most are her principles of honesty, openness, integrity and vulnerability. She’s modest too, always seeking to learn from those around her. She listens and advocates for those who don’t have a voice. Jennie is a wise beyond her years, hardworking woman who deserves every success. I hope I’m lucky enoug have the opportunity to collaborate with her in the future.
Experience
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Sister the Agency
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Ireland
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Advertising Services
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1 - 100 Employee
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Consultant
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Mar 2023 - Present
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SISTERLY
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Italy
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Retail Apparel and Fashion
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1 - 100 Employee
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Consultant
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Jan 2023 - Present
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Platform55
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Ireland
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Human Resources Services
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1 - 100 Employee
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Consultant
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Feb 2023 - Present
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Life Style Sports
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Ireland
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Retail
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100 - 200 Employee
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Head of Ecommerce
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Aug 2022 - Mar 2023
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Anthony Nicholas Group
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Ireland
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Group Head of Brand, Content and Creative
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Oct 2021 - Oct 2022
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Group Head of Online Trade & Content
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Mar 2021 - Nov 2021
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Technological University Dublin
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Ireland
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Education Management
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700 & Above Employee
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Lecturing
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Jan 2019 - Nov 2021
Lecturing in Digital Campaign Management Lecturing in Digital Campaign Management
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Ecommerce and Digital Marketing Consultant
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2017 - Nov 2021
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Owner
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Jan 2018 - Jan 2020
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Chupi
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Ireland
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Head of Digital
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Sep 2017 - Nov 2019
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Kildare Village
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Ireland
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Consultant
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Feb 2019 - Sep 2019
Consulted across various projects including Content Strategy and Corporate Communications Consulted across various projects including Content Strategy and Corporate Communications
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Local Enterprise Office Kildare
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Ireland
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Government Administration
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1 - 100 Employee
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Digital Trainer and Consultant
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Jan 2017 - Sep 2019
Delivered training across Digital, Ecommerce and Branding externally to the public through the Kildare Library and Arts Network and internally to senior KLAS stakeholders. Delivered training across Digital, Ecommerce and Branding externally to the public through the Kildare Library and Arts Network and internally to senior KLAS stakeholders.
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Intel Corporation
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Consultant
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Jan 2018 - Jan 2018
Delivered Digital Marketing Skills to Internal Stakeholders Delivered Digital Marketing Skills to Internal Stakeholders
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Opsh
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Singapore
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Furniture
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1 - 100 Employee
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Co Founder and CEO of Opsh
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Apr 2013 - Feb 2017
Smart, simple, shopping online. Opsh is an innovative e-commerce publisher that lets consumers shop across multiple brands with a single account. Smart, simple, shopping online. Opsh is an innovative e-commerce publisher that lets consumers shop across multiple brands with a single account.
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Business Post
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Ireland
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Media Production
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100 - 200 Employee
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Freelance journalist
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Jan 2016 - Sep 2016
Contributed series on start-up tech, freelance economy and small business ecosystem Contributed series on start-up tech, freelance economy and small business ecosystem
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Prowlster
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Real Estate
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1 - 100 Employee
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Co Founder and CEO of Prowlster
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Sep 2012 - Sep 2013
Prowlster was an 'Online Lifestyle Magazine with a Buy it Now Button' - introducing a distributed e-commerce model into content platforms. Prowlster was acquired by creative media agency Sweatshop.ie and Le Cool Dublin in September 2013. Prowlster was an 'Online Lifestyle Magazine with a Buy it Now Button' - introducing a distributed e-commerce model into content platforms. Prowlster was acquired by creative media agency Sweatshop.ie and Le Cool Dublin in September 2013.
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Researcher
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Aug 2008 - Aug 2009
Research Residency with Kildare Library and Arts Services. Conducted research into the needs and wants of young adults in relation to library and arts service provision. Research Residency with Kildare Library and Arts Services. Conducted research into the needs and wants of young adults in relation to library and arts service provision.
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Coordinator Future Shorts Ireland
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2006 - 2008
Founded Irish franchise of an international film label, promoting and distributing the short film alongside multi-platformed film events. Founded Irish franchise of an international film label, promoting and distributing the short film alongside multi-platformed film events.
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Advertising and Marketing Executive
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2006 - 2007
Advertising and Marketing Executive for Circa Visual Arts Magazine; Ireland's premier journal on visual arts. Advertising and Marketing Executive for Circa Visual Arts Magazine; Ireland's premier journal on visual arts.
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Education
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2006 - 2007
University College Dublin
MA, Cultural Policy and Arts Management -
2001 - 2004
Dublin City University
BA, Communications -
2004 - 2005
London College of Fashion, University of the Arts London
PG Cert, Fashion and Lifestyle Journalism -
2012 - 2012
National College of Ireland
Certificate, Start Your Own Business -
2019 - 2023
Technological University Dublin
PHD, Future of Work and Gender Equity
