Experience

花旗银行(中国)有限公司

• China
• Financial Services
• 1 - 100 Employee

• Head of Digital Partner Business Development

  • May 2021 - Present

  Digital Partner Business Development Head in retail banking business. Responsible to implement the RB digital acquisition transformation and build up the solid partnership with target industry and companies, for high quality and scalable client acquisition.1. Develop and execute digital partnership development plan to ensure the sufficient leads generation and high leads quality for conversion.2. Manage 8 BDs nationwide to ensure the acquisition goal met3. Working on the detail execution of partner relationship to build up scalable acquisition channels.4. Work with key stakeholders to develop and implement a strategy/contact model partnership model.5. Plan acquisition budget and leads goal monthly basis. Manage Leads and CPA cost by channel and monitor the conversion performance. Show less

• Head Of Digital Product

  • Aug 2010 - Apr 2021

  Head of Digital Banking Product, Citibank China. 8+ years experience of Citibank Digital Banking and acted Head of Digital Banking department. Leading 12 senior product managers building and deploying digital products and services across multiple channels and verticals for China. My major responsibilities are:1. Responsible for developing the overall strategy of digital banking. Supporting Retail banking, Credit card and Personal loan business to implement and achieve digital KPI and channel expansion.2. Identify growth opportunities and lead the team to drive development and implementation of digital banking products and innovations.3. Responsible to project budget management and delivering end-to-end superior customer experience.4. In charge of the end to end operation of digital channels including Online banking, Mobile banking (Web and App), WeChat banking, the 3rd party payment channels, Opening banking and API, Smart banking of AI bot products. Channel expansion to embedding bank products and services into ecosystem.5. Identify & recommend with in-depth review of new Fintech opportunities, Business development with 3rd party and Fintech companies.6. In charge of process improvement, system enhancement and report to the management team directly.7. Responsible for the digital banking risk and compliance control and reporting. Show less

• Head of Digital Banking (Acting)

  • Aug 2016 - May 2017

  Acting Digital Banking Head twice in Citi



Citi

• United States
• Financial Services
• 700 & Above Employee

• Test Team Lead

  • Apr 2004 - Jul 2010

  Testing Center Lead and 6 years user testing experience of digital banking projects in credit card, retail banking, wealth management business. My major responsibilities are: 1. Overall testing lead in Citibank APAC consumer banking projects. Conduct project assessment, testing effort estimation and resource allocation. 2. Develop overall testing strategy and plan. Tracking project status and have the regular update. Manage team to complete the user testing and implement project as plan. 3. Responsible for the risk management on testing project and prepare emergency plan. Train the testers and perform statistics and analysis on test results. Show less



Shanghai Sequent Technology Development Company

• China Shanghai

• Senior Software Engineer

  • May 2002 - Feb 2004

  Responsible for the CCB core banking system development and implementation. 1. 2002.05-2002.10 CBS2002 of China Construction Bank ZheJiang Branch, 2. 2002.10-2003.07 CCBSX1.0 of China Construction Bank SanXia Branch. Responsible for the CCB core banking system development and implementation. 1. 2002.05-2002.10 CBS2002 of China Construction Bank ZheJiang Branch, 2. 2002.10-2003.07 CCBSX1.0 of China Construction Bank SanXia Branch.