Jennie Brodhead
Senior Manager, Customer Relations and Insights at ICON- Claim this Profile
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Bio
Jason Lederman
Jennie and I worked closely at ICON and, simply put, she can do it all. In our time together, Jennie created multiple consumer feedback protocols for the first time in company history, developed and enacted email marketing campaigns, provided valuable feedback to the design and video teams, and researched and hired consultants and third-party vendors to accomplish goals outside the scope of our department. Her positive attitude and winning personality made it a joy to come into the office every day to accomplish our shared goals. Jennie's background and experience would make her a valuable asset across a range of departments, including operations, business development, communications, marketing, and more. If you have the opportunity to hire and work with Jennie, you should take it.
Terri Wilkes
I had the pleasure of working with Jennie at Gentiva. She was an excellent manager and leader. She always took the time to listen and she was great with following up on all issues. Jennie is patient, kind, professional and one of the best managers I have ever worked with.
Jason Lederman
Jennie and I worked closely at ICON and, simply put, she can do it all. In our time together, Jennie created multiple consumer feedback protocols for the first time in company history, developed and enacted email marketing campaigns, provided valuable feedback to the design and video teams, and researched and hired consultants and third-party vendors to accomplish goals outside the scope of our department. Her positive attitude and winning personality made it a joy to come into the office every day to accomplish our shared goals. Jennie's background and experience would make her a valuable asset across a range of departments, including operations, business development, communications, marketing, and more. If you have the opportunity to hire and work with Jennie, you should take it.
Terri Wilkes
I had the pleasure of working with Jennie at Gentiva. She was an excellent manager and leader. She always took the time to listen and she was great with following up on all issues. Jennie is patient, kind, professional and one of the best managers I have ever worked with.
Jason Lederman
Jennie and I worked closely at ICON and, simply put, she can do it all. In our time together, Jennie created multiple consumer feedback protocols for the first time in company history, developed and enacted email marketing campaigns, provided valuable feedback to the design and video teams, and researched and hired consultants and third-party vendors to accomplish goals outside the scope of our department. Her positive attitude and winning personality made it a joy to come into the office every day to accomplish our shared goals. Jennie's background and experience would make her a valuable asset across a range of departments, including operations, business development, communications, marketing, and more. If you have the opportunity to hire and work with Jennie, you should take it.
Terri Wilkes
I had the pleasure of working with Jennie at Gentiva. She was an excellent manager and leader. She always took the time to listen and she was great with following up on all issues. Jennie is patient, kind, professional and one of the best managers I have ever worked with.
Jason Lederman
Jennie and I worked closely at ICON and, simply put, she can do it all. In our time together, Jennie created multiple consumer feedback protocols for the first time in company history, developed and enacted email marketing campaigns, provided valuable feedback to the design and video teams, and researched and hired consultants and third-party vendors to accomplish goals outside the scope of our department. Her positive attitude and winning personality made it a joy to come into the office every day to accomplish our shared goals. Jennie's background and experience would make her a valuable asset across a range of departments, including operations, business development, communications, marketing, and more. If you have the opportunity to hire and work with Jennie, you should take it.
Terri Wilkes
I had the pleasure of working with Jennie at Gentiva. She was an excellent manager and leader. She always took the time to listen and she was great with following up on all issues. Jennie is patient, kind, professional and one of the best managers I have ever worked with.
Credentials
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SPHR
HRCIJun, 2013- Nov, 2024 -
SPHR
HR Certification Institute - HRCIApr, 2017- Nov, 2024 -
Senior Professional in Human Resources® (SPHR®) Certification
HRCIJun, 2013- Nov, 2024
Experience
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ICON
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United States
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Construction
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200 - 300 Employee
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Senior Manager, Customer Relations and Insights
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Jun 2022 - Feb 2023
Architected first-ever homeowner experience and homeowners' guide for ICON 3D-printed homes being built and sold at scale. Created marketing plans and go-to-market strategy for launch of a community of 100 3D-printed homes in partnership with national homebuilder Lennar, including newsletter campaign launches from content generation to execution. Generated lead list of 3000+ potential customers through strategic digital marketing and in-person events with local real estate agents… Show more Architected first-ever homeowner experience and homeowners' guide for ICON 3D-printed homes being built and sold at scale. Created marketing plans and go-to-market strategy for launch of a community of 100 3D-printed homes in partnership with national homebuilder Lennar, including newsletter campaign launches from content generation to execution. Generated lead list of 3000+ potential customers through strategic digital marketing and in-person events with local real estate agents and influencers. Led market research program with consultant Magid to determine optimal market segmentation and reach. Developed and implemented Concierge Program encompassing Proactive and Reactive Customer Response Plan and Crisis Communications. Provided feedback and direction on multimedia content such as video and photo production for publication across social media channels, YouTube, and national and local press outlets. Facilitated public events to raise brand awareness and foster relationships with real estate developers, land owners and local businesses for future ICON partnerships. Assisted with speaker preparation, creating audio-visual content, developing slideshows, and on-site services for conferences, keynote speeches, and speaking engagements. Led and implemented programs to enhance and increase engagement for ICON’s digital presence, including redesign + relaunch of corporate website, SEO keywords and placement, newsletter campaign launches from content generation to execution, Google and Apple business profiles, social media channels across YouTube, Instagram, LinkedIn, Twitter, and Facebook Show less Architected first-ever homeowner experience and homeowners' guide for ICON 3D-printed homes being built and sold at scale. Created marketing plans and go-to-market strategy for launch of a community of 100 3D-printed homes in partnership with national homebuilder Lennar, including newsletter campaign launches from content generation to execution. Generated lead list of 3000+ potential customers through strategic digital marketing and in-person events with local real estate agents… Show more Architected first-ever homeowner experience and homeowners' guide for ICON 3D-printed homes being built and sold at scale. Created marketing plans and go-to-market strategy for launch of a community of 100 3D-printed homes in partnership with national homebuilder Lennar, including newsletter campaign launches from content generation to execution. Generated lead list of 3000+ potential customers through strategic digital marketing and in-person events with local real estate agents and influencers. Led market research program with consultant Magid to determine optimal market segmentation and reach. Developed and implemented Concierge Program encompassing Proactive and Reactive Customer Response Plan and Crisis Communications. Provided feedback and direction on multimedia content such as video and photo production for publication across social media channels, YouTube, and national and local press outlets. Facilitated public events to raise brand awareness and foster relationships with real estate developers, land owners and local businesses for future ICON partnerships. Assisted with speaker preparation, creating audio-visual content, developing slideshows, and on-site services for conferences, keynote speeches, and speaking engagements. Led and implemented programs to enhance and increase engagement for ICON’s digital presence, including redesign + relaunch of corporate website, SEO keywords and placement, newsletter campaign launches from content generation to execution, Google and Apple business profiles, social media channels across YouTube, Instagram, LinkedIn, Twitter, and Facebook Show less
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Kindred at Home
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Home Health Specialist
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Oct 2021 - Jun 2022
Built a market-driven strategic plan to identify, pursue and win new territory accounts. Served as the customer facing consultant to patients and families interested in learning more about home health services. Met with patients and families to educate them on services provided and benefits of home health. Built a market-driven strategic plan to identify, pursue and win new territory accounts. Served as the customer facing consultant to patients and families interested in learning more about home health services. Met with patients and families to educate them on services provided and benefits of home health.
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Suncrest Hospice
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United States
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Hospitals and Health Care
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300 - 400 Employee
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Administrator
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Jan 2020 - Apr 2021
Responsible for leading the start-up of the Austin location. Recruited, hired, and trained the initial 16 employees. Managed HR Compliance, quality management, and CHAP accreditation process. Responsible for leading the start-up of the Austin location. Recruited, hired, and trained the initial 16 employees. Managed HR Compliance, quality management, and CHAP accreditation process.
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Kindred at Home
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United States
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Hospitals and Health Care
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700 & Above Employee
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Area Vice President Business Development
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Sep 2018 - Dec 2019
With 34 direct reports and oversight of over 10 programs, managed a budget of $52M (40% of the Texas state-wide budget). Created and implemented area-specific annual strategic plan, including budget, sales strategies and metrics. Performed regular analysis of gross profit factors, market conditions, business volume/mix, and competition resulting in a data-driven decision-making process.
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Area Director of Sales
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Jun 2015 - Sep 2018
Responsible for $20M in revenue with direct oversight of Central Texas including three offices and 12-15 direct sales reports. Led the hiring process to source, screen, and identify 50+sales candidates. Established and maintained strong partnerships with operational leaders aligning the operations and business development teams. Received Touchstone award for excellence of service and commitment.
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Girling Personal Care
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United States
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Hospitals and Health Care
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700 & Above Employee
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Home Health Specialist
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Oct 2013 - May 2015
Home Health Specialist educating and marketing to patients, physicians, case managers and doctor's offices. Girling Health Care, a Gentiva Company Home Health Specialist educating and marketing to patients, physicians, case managers and doctor's offices. Girling Health Care, a Gentiva Company
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Harden Healthcare, LLC
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Recruiter
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Nov 2009 - Oct 2013
Responsible for the recruitment of all sales positions across the organization and direct support to Girling Health Care. Responsible for the recruitment of all sales positions across the organization and direct support to Girling Health Care.
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Ultimate Staffing
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United States
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Staffing and Recruiting
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700 & Above Employee
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Branch Manager
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Nov 2006 - Nov 2009
Oversee branch operations for Austin office. Maintain P & L responsibility. Manage internal team of service and sales individuals. Directly responsible for gaining market share within the office support and accounting fields. Oversee branch operations for Austin office. Maintain P & L responsibility. Manage internal team of service and sales individuals. Directly responsible for gaining market share within the office support and accounting fields.
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Maxim Healthcare Staffing
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United States
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Staffing and Recruiting
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700 & Above Employee
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Branch Manager
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Jun 2001 - Aug 2006
P & L responsibility for branch operations. Marketed and sold home health and hospital staffing solutions in Houston and surrounding areas. Managed, trained and mentored Recruiting Team. Contract negotiation and review with hospital systems, private insurance and Medicaid payor sources. Ran wellness program providing influenza and pneumonia vaccinations to general public and corporations. P & L responsibility for branch operations. Marketed and sold home health and hospital staffing solutions in Houston and surrounding areas. Managed, trained and mentored Recruiting Team. Contract negotiation and review with hospital systems, private insurance and Medicaid payor sources. Ran wellness program providing influenza and pneumonia vaccinations to general public and corporations.
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Education
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2012 - 2012
UT Austin
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1997 - 2001
Texas Christian University - M.J. Neeley School of Business
Bachelor of Business Administration - BBA, Marketing -
1997 - 2001
Texas Christian University - M.J. Neeley School of Business
Bachelor of Business Administration, Marketing -
Texas Christian University
Bachelor of Business Administration - BBA, Marketing -
Westlake High School
Community
