Experience

Keller Williams Realty

• United States
• Real Estate
• 700 & Above Employee

• Realtor & Owner

  • Feb 2006 - Present

  • Representing Buyers and Sellers in transactions involving leasing, purchasing and selling of residential & commercial real estate properties• Provide extensive knowledge & analysis of the constantly changing local marketplace• Create and maintain all marketing materials as well as web maintenance• Effectively negotiate and assist clients from contract to close• Offer unparalleled customer service and the ability to listen and understand clients needs• Utilize latest technology to best serve clients needs



Plastikos Plastics and Reconstructive Surgery

• Marketing Consultant

  • Apr 2008 - Jul 2010

  • Responsible for site re-launch including defining site navigation, developing wireframes, creating content & implementation of company websites including HTML coding• Responsible for continuous maintenance of content on websites• Developed and implemented the marketing strategy including the creation and design of internal and external marketing materials (flyers, brochures, promotions, direct mail, presentations) and worked with advertising partners to help achieve sales force business goals through effective marketing• Ensured site was properly optimized for search engines• Organized marketing events such as seminars & trade shows• Analyzed web analytics and made necessary adjustments to company websites as needed



EarthLink

• United States
• Telecommunications
• 700 & Above Employee

• Online Marketing Manager

  • Nov 2004 - Jul 2006

  • Led the development & implementation for www.earthlink.net including the strategic direction for website, defining business requirements, production of wireframes, administering user acceptance testing and continually ensuring that the site was in line with the corporate strategy • Developed a strong, distinct brand for Earthlink through development & execution of effective communication via the online medium• Increased revenue & access signups though the online channel• Managed relationships between internal clients & agencies ensuring that needs of all parties were being met• Managed website content & legal requirements to adhere to corporate standard• Defined web analytics requirements & implemented Omniture• Provided ongoing assessment of the site through web analytics leading to recommendations & testing plans• Ensured site was properly optimized for search engines



The Home Depot

• United States
• Retail
• 700 & Above Employee

• Online Marketing Project Manager

  • Dec 2003 - Oct 2004

  • Core member of eBusiness strategy team with key focus on multi-channel marketing & enhancing the on-line customer experience• Implemented new website platform & order management system for www.homedepot.com, www.EXPO.com & www.Homedepot.ca • Managed multiple high profile eBusiness projects, including the re-design of www.homedepot.com & multiple mini-releases involving both front & back end enhancements• Responsible for the successful delivery of company-wide initiatives, new eBusiness strategies & website enhancements including scoping out project initiatives, communicating with leadership & development teams & managing these projects from inception through completion typically under tight deadlines• Wrote, developed, implemented & managed the business requirements documentation & procedures that ensured innovation, efficiency, quality & integration within a project• Responsible for producing detailed business process flows as well as creating & managing the initiative project plan including planning, scheduling, monitoring & directing projects to ensure a complete business solution is implemented• Daily interaction with Merchandising, Marketing, Logistics, Warehouse Management, IT organization, Vendors & Business Partners• Directed business team members to enable compliance with enterprise policies & procedures.• Led the cross-functional development team over the entire scope of current projects• Project Champion for implementing a new enterprise-wide solution for managing merchandising & marketing information for products sold by The Home Depot & it’s subsidiaries

• Online Marketing Analyst

  • Oct 2001 - Dec 2003

  • Led the June 2003 merchandising site re-launch project, which led to double-digit increases in sales• Responsible for the implementation of a 3rd party data aggregator for the collection & storage of product information & marketing copy• Tracked, forecasted & analyzed marketing programs & developed quarterly & annual sales projections by product line• Analyzed information & developed reports to drive sales opportunities, improve margins & increase inventory turns• Developed & distributed daily, weekly, monthly & yearly site performance reports• Utilized web analytic tools to create a strategy to improve the customer experience on www.homedepot.com



The Home Depot

• United States
• Retail
• 700 & Above Employee

• Online Marketing Category Specialist

  • Feb 2000 - Feb 2001

  • Incorporated eBusiness strategies & opportunities throughout The Home Depot enterprise• Worked with & directed the creative marketing teams decisions regarding web-site content & layout• Evaluated eCommerce activity & developed merchandising plans to improve site traffic & sales• Interacted with vendors to ensure that the site correctly represented current products, promotions & new product introductions• Continuously analyzed the website to enhance functionality & usability on www.homedepot.com to improve the customer shopping experience as well as driving new sales on the site• Developed & deployed new merchandising categories to drive both on-line & in our stores sales• Involved with the development & strategy of the initial launch of www.homedepot.com in 2000

• Merchandising Assistant

  • Jul 1998 - Feb 2000

  • Worked daily with buyer/merchant in determining product line and ensuring merchandise was ordered and received by stores• Managed relationships with over 100 stores, customers, vendors & other divisional offices• Coordinated all new store orders between vendors & Store Managers in preparation for grand openings• Responsible for input of all cost changes, purchase orders, merchandise maintenance & additions