Experience

Central Station Toronto

• Canada
• Advertising Services
• 1 - 100 Employee

• VP-Director, Digital Marketing

  • Jul 2022 - Present

  Leading our digital marketing services team, comprised of specialists across SEO, SEM, paid media, social media, content marketing, reputation and community management.

• Director, Digital Marketing

  • Dec 2017 - Jun 2022



William Illsey Atkinson

• Canada

• Literary Agent

  • May 2018 - Oct 2021

  Served as an intermediary between William Illsey Atkinson and potential publishers and producers. Also leveraged digital marketing tactics to increase awareness and sales for Bill's library of work. Served as an intermediary between William Illsey Atkinson and potential publishers and producers. Also leveraged digital marketing tactics to increase awareness and sales for Bill's library of work.



FlexDealer

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Feb 2016 - Oct 2017

  • managed, developed and mentored the agency team, to ensure flawless execution from concept through to delivery • responsible for the development of marketing initiatives that will increase traffic, build brand trust and generate leads for FlexDealer's B2B and B2C client-base • operated as an ambassador for the FlexDealer brand, networking and speaking at a number of automotive industry events, including WCDS, TADA and Google's Dealer Huddle • identified promotional opportunities and provided strategic direction for the Dealer Playbook podcast as well as FlexDealer's corporate brand



Dashboard

• Canada
• Advertising Services
• 1 - 100 Employee

• Manager, Publishing and Affiliates Program

  • Nov 2015 - Feb 2016

  • managed the production and execution of Strategy Mob's 96-page print publication • generated a network of top-line content contributors • identified and leveraged dealer insights to drive relevant content for print and online • executed a successful single-day workshop event for 60 automotive professionals • planned and implemented the first stages of an aggressive social media strategy set to drive website traffic and grow the subscriber database • managed CX and client services: provided strategic guidance and account management for full-service clientele, while occasionally assisting the team with the ongoing evolution of Dashboard's product suite.



Ontario Motor Sales

• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Branding & Communications

  • Oct 2013 - Oct 2015

  • strategy, design and execution of OMS Direct • brand development • digital marketing strategy and implementation • graphic design • sponsorship coordination • social media management • event planning and execution • public relations ***Nominee: OMS Direct, DrivingSales Executive Summit, Best Idea 2015 • strategy, design and execution of OMS Direct • brand development • digital marketing strategy and implementation • graphic design • sponsorship coordination • social media management • event planning and execution • public relations ***Nominee: OMS Direct, DrivingSales Executive Summit, Best Idea 2015



Durham College

• Canada
• Higher Education
• 700 & Above Employee

• Professor

  • Jan 2015 - Apr 2015

  Taught Media Production to first-year students in the Journalism diploma program. Taught Media Production to first-year students in the Journalism diploma program.



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Designer

  • Jul 2011 - Sep 2013

  SPORTSNET MAGAZINE: Proud to have been a part of the team to design and launch Canada's first bi-weekly national sports magazine. Part of Rogers' first digital migration of traditionally offline content—from print—to tablet, then to the website. ***Nominee: National Magazine Awards, Magazine of the Year 2012

• Associate Art Director

  • Oct 2010 - Jul 2011

  MARKETING MAGAZINE: this was a contract position during the 2010 redesign, covering the associate art director’s maternity leave.***Nominee: Kenneth R. Wilson Awards, Best Issue 2011



SJC

• Canada
• Marketing Services
• 200 - 300 Employee

• Senior Designer

  • Mar 2010 - Aug 2010

  CANADIAN FAMILY MAGAZINE: This was a contract position, covering the art director’s paternity leave. CANADIAN FAMILY MAGAZINE: This was a contract position, covering the art director’s paternity leave.



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Studio Designer

  • Jan 2007 - Dec 2009

  • graphic design (POP, direct mail, OOH, publications) • pre-press • studio management • RFP design and production • graphic design (POP, direct mail, OOH, publications) • pre-press • studio management • RFP design and production



SPOSA Magazine

• Book and Periodical Publishing

• Graphic Designer

  • Apr 2006 - Jan 2007



Humber College

• Canada
• Higher Education
• 700 & Above Employee

• Tutor

  • Sep 2004 - Apr 2005



Metroland Media Group

• Canada
• Media Production
• 700 & Above Employee

• Columnist

  • Sep 2000 - Jun 2001