Jenna Umbrianna
Partner at Mediastruction- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Spanish Full professional proficiency
Topline Score
Bio
Garrett Dale
Jenna is passionate about innovation in the digital space. She continually pushes the envelope, diving deep into the weeds to find the very best solutions for her clients. She demands nothing short of brilliance from herself and the others around her, resulting in a motivated and driven team, both internally and via her vendor partnerships that she selectively evaluates. She leads by example, yet also knows when to listen and recognizes breakthrough ideas - that's assuming they weren't her ideas in the first place, which is also commonplace. I can't recommend Jenna enough. She's truly a best of breed talent that will not only propel her employer and clients to greater heights, but even move the needle on the entire digital media and advertising industries.
Eric Bosco
Working with Jenna has been an absolute pleasure. She is smart, dedicated and extremely thorough. Unlike many of her peers at other agencies, Jenna will take the extra time to really understand a technology and work with you to implement creative solutions and by-pass possible problems. She behaves much more like a true partner than simply a demanding client which is fantastic. Outside of the professional aspects, she is also someone fun and interesting to be around and spend time with. I recommend Jenna wholeheartedly.
Garrett Dale
Jenna is passionate about innovation in the digital space. She continually pushes the envelope, diving deep into the weeds to find the very best solutions for her clients. She demands nothing short of brilliance from herself and the others around her, resulting in a motivated and driven team, both internally and via her vendor partnerships that she selectively evaluates. She leads by example, yet also knows when to listen and recognizes breakthrough ideas - that's assuming they weren't her ideas in the first place, which is also commonplace. I can't recommend Jenna enough. She's truly a best of breed talent that will not only propel her employer and clients to greater heights, but even move the needle on the entire digital media and advertising industries.
Eric Bosco
Working with Jenna has been an absolute pleasure. She is smart, dedicated and extremely thorough. Unlike many of her peers at other agencies, Jenna will take the extra time to really understand a technology and work with you to implement creative solutions and by-pass possible problems. She behaves much more like a true partner than simply a demanding client which is fantastic. Outside of the professional aspects, she is also someone fun and interesting to be around and spend time with. I recommend Jenna wholeheartedly.
Garrett Dale
Jenna is passionate about innovation in the digital space. She continually pushes the envelope, diving deep into the weeds to find the very best solutions for her clients. She demands nothing short of brilliance from herself and the others around her, resulting in a motivated and driven team, both internally and via her vendor partnerships that she selectively evaluates. She leads by example, yet also knows when to listen and recognizes breakthrough ideas - that's assuming they weren't her ideas in the first place, which is also commonplace. I can't recommend Jenna enough. She's truly a best of breed talent that will not only propel her employer and clients to greater heights, but even move the needle on the entire digital media and advertising industries.
Eric Bosco
Working with Jenna has been an absolute pleasure. She is smart, dedicated and extremely thorough. Unlike many of her peers at other agencies, Jenna will take the extra time to really understand a technology and work with you to implement creative solutions and by-pass possible problems. She behaves much more like a true partner than simply a demanding client which is fantastic. Outside of the professional aspects, she is also someone fun and interesting to be around and spend time with. I recommend Jenna wholeheartedly.
Garrett Dale
Jenna is passionate about innovation in the digital space. She continually pushes the envelope, diving deep into the weeds to find the very best solutions for her clients. She demands nothing short of brilliance from herself and the others around her, resulting in a motivated and driven team, both internally and via her vendor partnerships that she selectively evaluates. She leads by example, yet also knows when to listen and recognizes breakthrough ideas - that's assuming they weren't her ideas in the first place, which is also commonplace. I can't recommend Jenna enough. She's truly a best of breed talent that will not only propel her employer and clients to greater heights, but even move the needle on the entire digital media and advertising industries.
Eric Bosco
Working with Jenna has been an absolute pleasure. She is smart, dedicated and extremely thorough. Unlike many of her peers at other agencies, Jenna will take the extra time to really understand a technology and work with you to implement creative solutions and by-pass possible problems. She behaves much more like a true partner than simply a demanding client which is fantastic. Outside of the professional aspects, she is also someone fun and interesting to be around and spend time with. I recommend Jenna wholeheartedly.
Experience
-
Mediastruction
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Partner
-
Jul 2021 - Present
-
-
Chief Development Officer
-
May 2020 - Jul 2021
-
-
-
Anagram LLC
-
United States
-
Marketing and Advertising
-
1 - 100 Employee
-
Chief Development Officer
-
Dec 2019 - Apr 2020
-
-
General Manager
-
Apr 2019 - Dec 2019
-
-
Chief Client Officer
-
Sep 2017 - Apr 2019
Anagram is a digital media agency built for the modern marketing era, with data and technology at our core.https://anagram.io/
-
-
-
Invisible Science
-
France
-
Civic and Social Organizations
-
Partner, Research Director -- Advisor
-
Jun 2016 - Sep 2017
The first research & advisory firm focused exclusively on programmatic marketing The first research & advisory firm focused exclusively on programmatic marketing
-
-
-
Havas
-
Uzbekistan
-
Retail
-
1 - 100 Employee
-
SVP, General Manager, Affiperf & AdCity North America
-
May 2015 - Jun 2016
Oversee Programmatic Strategy and Programmatic Trading divisions and outputs across Havas Media North American client roster.
-
-
VP, General Manager, Affiperf & AdCity North America
-
May 2014 - May 2015
-
-
VP, Programmatic Media Director, Affiperf North America
-
Aug 2013 - May 2014
Lead Havas' Programmatic Media buying efforts -- Display, Video, Mobile, Social Exchanges, DOOH, Radio, and TV -- across the Havas North America offices (Boston, NYC, Chicago, San Francisco, Toronto, Montreal).Built and oversee a growing team of Directors, Managers, Traders, and Asst Traders across the various NA offices.
-
-
Director, Programmatic Media, Affiperf U.S. & Canada
-
Feb 2013 - Aug 2013
Joined Havas to build, lead, and grow the Programmatic Media practice (brand name: "Affiperf") - offering, capabilities, and teams.
-
-
-
Hill Holliday
-
United States
-
Advertising Services
-
200 - 300 Employee
-
Associate Director, Programmatic Media
-
Jun 2012 - Feb 2013
Clients included: ~ Liberty Mutual Insurance~ TJX Brands (TJ Maxx, Marshalls, Homegoods)~ Dunkin Donuts~ Major League Baseball~ CVS/Pharmacy~ Cigna
-
-
Manager, Programmatic Media
-
Oct 2010 - Jun 2012
Selected to build/lead a new practice area at Hill Holliday: Programmatic Media.Have spoken about programmatic media as a panelist at BIMA, MIXX, MediaPost, OMMA, and IAB conferences, and on AdExchanger.com.
-
-
Manager, Analytics
-
May 2009 - Oct 2010
Oversaw the regular measurement and analytics for multiple agency clients in the Insurance, Retail, QSR, and Healthcare verticals - including two Fortune 100 and one Fortune 500 client.Managed a team of four analysts and senior analysts.
-
-
Analyst
-
Nov 2007 - May 2009
Tracked, measured, and optimized Display, Search, and Microsites for two Fortune 100 clients.Hired as the first Hill Holliday (Boston) analyst.
-
-
-
J. Jill Group
-
United States
-
Aviation and Aerospace Component Manufacturing
-
1 - 100 Employee
-
eCommerce Marketing Specialist
-
Nov 2006 - Nov 2007
Managed J. Jill's Email Marketing program including: budgeting, long-term planning, creation of briefs, audience/list segmentation, A/B testing, tracking and measurement, and competitive analysis.Led the major transition of the digital/interactive catalog from one technical platform to another.
-
-
eCommerce Marketing Assistant
-
Jun 2006 - Oct 2006
Executed email marketing campaign deployment, including creative briefs and measurement.
-
-
Education
-
Babson College
BS, Business Management, Dual Concentrations: Entrepreneurship and Marketing
Community
