Jenna Birch
Director of Alumni Engagement at West Chester University Foundation- Claim this Profile
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Bio
Experience
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West Chester University Foundation
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United States
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Fundraising
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1 - 100 Employee
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Director of Alumni Engagement
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Jul 2022 - Present
West Chester, Pennsylvania, United States
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West Chester University of Pennsylvania
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United States
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Higher Education
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700 & Above Employee
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Director of Alumni Relations
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Apr 2019 - Jun 2022
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Interim Director of Alumni Relations
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Oct 2018 - Apr 2019
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Assistant Director of Alumni Relations
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Apr 2013 - Oct 2018
Plan, promote, and execute alumni events, including but not limited to: Homecoming, Alumni Weekend, Class and Organization Reunions, Move-In Day, and Senior Send-Off. Collaborate with the Career Development Center to expand current WCU Shadows and ProNet mentoring programs. Act as liaison between West Chester University and the WCU Alumni Association Board of Directors, committees, and chapters. Serve as primary contact for electronic communication to alumni promoting activities, events, and… Show more Plan, promote, and execute alumni events, including but not limited to: Homecoming, Alumni Weekend, Class and Organization Reunions, Move-In Day, and Senior Send-Off. Collaborate with the Career Development Center to expand current WCU Shadows and ProNet mentoring programs. Act as liaison between West Chester University and the WCU Alumni Association Board of Directors, committees, and chapters. Serve as primary contact for electronic communication to alumni promoting activities, events, and alumni/University announcements. Manage a comprehensive social media program to ensure effective communication with alumni through Facebook, Twitter, LinkedIn, Pinterest, Flickr, Instagram, and SnapChat. Supervise and mentor the Office of Alumni Relations’ graduate assistant.
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La Salle University
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United States
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Higher Education
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700 & Above Employee
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Assistant Director of University Events
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Aug 2008 - Mar 2013
Planned and produced small and large events for University students, faculty and staff that showcased the campus of La Salle University. Provided leadership and expert assistance for events including Homecoming, Family Weekend, Athletic Auction and Open House. Managed a team of student workers to run approximately 125 annual University events. Developed and maintained professional relationships with vendors and acted as the school liaison for off-campus University events.
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McDonald's Corporation
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Food and Beverage Services
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1 - 100 Employee
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Marketing Coordinator
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Jul 2006 - Aug 2008
Increased restaurant sales by managing Grand Re-Opening Celebrations in support of company-wide marketing campaign to rebuild and re-image restaurants. Improved community relations by hosting restaurant events that involved schools and local organizations to promote family enjoyment. Liaised with the Child Life Department in The Children's Hospital of Philadelphia to organize company sponsored events in the hospital.
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Hotwire Communications LLC
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United States
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Construction
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Marketing Coordinator
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Jun 2005 - Dec 2005
Managed direct mailing projects and worked as part of the marketing team to plan and launch promotional events for potential customers. Distributed promotional materials and on-boarded new customers as part of sales team. Assisted in the planning and introduction of a direct customer product, the DVD Kiosk.
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Education
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La Salle University
M.B.A., Management -
West Chester University of Pennsylvania
B.A., Communication Studies -
Steinert Hamilton High School East