Media Buyer, Programmatic

• Jan 2022 - Present

Senior Programmatic Trader

• Aug 2021 - Jan 2022

• Strategize, plan, and own programmatic DSP campaign executions for B2B clients.• Specialize in account-based marketing (ABM) strategy with a holistic understanding of the full-funnel approach.• Conduct trafficking of programmatic campaigns in ad server Campaign Manager 360 and troubleshoot ad delivery issues.• Lead weekly campaign optimizations against objectives and KPIs, and analyze campaign data across media channels for insights to inform future media strategy.• Train and develop two interns on the fundamentals of programmatic advertising and B2B strategy.

Associate Programmatic Trader

• Dec 2020 - Aug 2021

Associate Media Buyer

• Nov 2018 - Dec 2020

• Strategize and own campaign execution for B2B and B2C clients across multiple channels including two in-house programmatic DSPs (The TradeDesk and Amobee), paid search (Google), and paid social (Facebook and LinkedIn).• Lead weekly campaign optimizations against campaign objectives and KPIs.• Analyze end-of-campaign data for trends and insights to inform future media strategy.• Own programmatic geofence setup and real-time targeting for B2C local-restaurant-marketing campaigns.• Complete RFPs with campaign strategy and audience recommendations.

Front Desk Coordinator

• May 2017 - May 2018

• Supervision of Desk Assistants – Select, supervise, train, evaluate, and manage hours.• Financial and Operational Management – Complete and balance the front desk financial transactions. Maintain accurate records of inventory.• Community Development – Invest in the Desk Assistants and residents to build positive relationships. Serve as a resource for students for understanding differences and social justice issues. Promote engagement in the greater La Crosse community and provide support for leadership initiatives.• Team Collaboration – Provide cross-team support for not only Desk Assistants, but the Student Staff team, Desk Coordinators of other residence halls, and Hall Director.

Front Desk Assistant

• Sep 2015 - May 2017

Marketing Intern

• May 2017 - Aug 2017

• E-Commerce Website – Conduct research on potential areas of improvement for the e-commerce website. Measure and analyze customer feedback to make website optimization recommendations by utilizing Qualtrics Insight, Qualtrics Site Intercept, and ConstantContact.• Top Tier Fragmented Buyers – Lead research on top tier fragmented buyers to understand their buyer profile and brand appeal through online surveys and phone call interviews.• Top Products Database – Own product research on the company’s top products and organize by medical modality and cross-reference parts.• Competitive Analysis – Implement a competitive market scan of the medical equipment parts, services, and batteries industry.