Experience

Tŷ Hafan

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Director of Income Generation at Ty Hafan

  • Apr 2022 - Present



Horatio's Garden

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Director of Fundraising and Communications

  • Apr 2021 - Apr 2022



Llamau

• Director of Fundraising and Communications

  • Apr 2019 - Apr 2021

• Head of Fundraising and Communications

  • Jun 2016 - Apr 2019



Tŷ Hafan

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Head of Individual Giving

  • Mar 2012 - Dec 2015

  I lead the Individual Giving department to generate income through donations, regular gifts, legacies and in memory giving. Manage an annual income target of £1.9 million and an expenditure budget of £690,000. Manage a team of three fundraisers/marketers and three supporter service administrators. Main achievements: - Secured Board approval for investment of £1 million over three years in order to grow income from regular giving - Increased the volume of regular givers from 400 to 4,100 in two years - Increased annual income from £1.0 million in 2012 to £2.1 million in 2015 - Set up the Supporter Services Function and introduced robust financial controls and procedures to facilitate supporter stewardship - Used Crystal Reports, Excel and SQL to produce a range of MI Reports and Monthly KPIs for the entire fundraising division - Led the team to deliver fully integrated marketing campaigns using a range of online and offline channels, and won a CIM CANMOL Award for an integrated legacy campaign



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Customer Communications Transformation Consultant

  • Jan 2011 - Mar 2012

  Responsible for the development and implementation of a strategy to transform communications for existing home and car insurance customers. Gained support for the strategy from key stakeholders and secured investment for implementing the first phase of the strategy. Planned and managed the implementation of the first phase of the strategy, including resource management, budget management, setting performance indicators and measuring performance, and managing project risks. Identified key areas for improvement for existing customer communications. The changes made resulted in RoI increasing from 50% to 90%.



Post Office Financial Services

• Eastcheap, London

• Customer Development and Retention Manager

  • Apr 2010 - Dec 2010

  Responsible for the management of the customer development programme, including campaign management across a range of online and offline channels for all savings, insurance and lending products. Developed a customer marketing strategy with the objective of increasing customer retention and cross-product holding. Used statistical analysis to evaluate the performance of all marketing campaigns and used the insight gained to improve RoI across the customer development programme. I established a common evaluation framework for all customer marketing campaigns in order to allow relevant comparison of performance. Responsible for the management of the database marketing team to deliver customer insight to inform the customer development strategy and to develop targeted campaigns.



Macmillan Cancer Support

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Direct Marketing Officer

  • Feb 2008 - Mar 2010

  Project management of donor acquisition and donor development campaigns, across online and offline channels, including budget management and evaluation of each campaign's performance.

• Direct Marketing Assistant

  • Jan 2007 - Feb 2008

  Assisted the direct marketing team with administrative duties including updating income and expenditure spreadsheets.