Director of Marketing Communications

• Apr 2020 - Present

Founder, Brand Stategist

• Mar 2019 - Apr 2021

Branding, Messaging and Content for Small B2B Businesses. Branding, Messaging and Content for Small B2B Businesses.

Creativity Coach

• Jun 2017 - Mar 2020

As a creativity coach my aim is to help people realize and fulfill their creative potential -- whether it be in business or with other creative pursuits in their life. I work with my clients to identify goals and then co-design a plan based on their agenda and with their definition of success as a guide. I fully believe that by taking what’s inside (knowledge, experience, intuition) and adding a good dose of courage, we can reach our goals, and then go one better! As a creativity coach my aim is to help people realize and fulfill their creative potential -- whether it be in business or with other creative pursuits in their life. I work with my clients to identify goals and then co-design a plan based on their agenda and with their definition of success as a guide. I fully believe that by taking what’s inside (knowledge, experience, intuition) and adding a good dose of courage, we can reach our goals, and then go one better!

Director of Marketing & Sales Enablement

• May 2018 - Jul 2019

Hy.ly makes multifamily marketing & operations autonomous using a digital workforce that augments the human workforce. It automates repetitive processes, adds intelligence, and guides agent and marketer workflows. This frees your team to do what they do best - cultivate relationships! Hy.ly believes a 'Humans + Machines’ strategy maximizes human potential, pushes machines to be the most useful, and delivers the best service to customers. And, it fundamentally changes the economics of property management companies. To learn how hy.ly is augmenting the multifamily workforce, please visit https://hy.ly/ or call us at 1-516-495-9462. Show less

Sr. Marketing Manager

• Jan 2017 - Mar 2018

Marketing Director

• Aug 2015 - Jan 2016

- Supervise all internal marketing activities and help develop future marketing service offerings. Actively lead cross-functional team and work in a flat, matrix organization that requires coordination with multiple internal teams. - Implementation of all aspects of marketing initiatives including: content and email marketing, partner outreach, webinars, website A/B testing, social media, etc. - Supervise all internal marketing activities and help develop future marketing service offerings. Actively lead cross-functional team and work in a flat, matrix organization that requires coordination with multiple internal teams. - Implementation of all aspects of marketing initiatives including: content and email marketing, partner outreach, webinars, website A/B testing, social media, etc.

Senior Marketing Manager

• Jun 2013 - Aug 2015

Jenna Dougherty established a true marketing program for CheckPoint Consulting. Within her first four months of joining the firm, Jenna completed a brand refresh, positioning strategy, website redesign and migration. She also established an inbound marketing platform with improved analytics capabilities, and launched CheckPoint on the trade show circuit at the industry event of the year for the EPM space -- Oracle OpenWorld. Soon after, she was able to direct her focus on the firm’s Oracle Alliance relationship, establishing regular contact with the Oracle Alliance Manager for CheckPoint, thus increasing CheckPoint's participation in Oracle partner events. To that end, Jenna also helped shepherd various consultants on the CheckPoint team toward becoming more active in organizations such as ODTUG and OUAG, resulting in many contributed hours of volunteer work within these organizations. She worked to develop co-marketing initiatives with both associations, as well as valuable content development for conferences and webcasts, with the goal to educate Oracle users in a meaningful way. CheckPoint Consulting is an implementation services provider specializing in Oracle EPM (Hyperion) technology and focused on providing complete Business Performance Management implementation services. Their proven methodology has been employed on dozens of high-profile, successful implementations. Their approach is adaptable and scalable to ensure a smooth integration into your Business Performance Management project structure. www.checkpointllc.com Show less

Owner

• Feb 2012 - Jun 2013

SuperNOVA Marketing was a virtual marketing support firm specializing in providing tailored marketing strategy, content development and program management for: • Corporate marketing departments • Small to medium-sized enterprise • Outsource marketing agencies SuperNOVA offers virtual marketing support services including strategy, branding and awareness, PR, communications, content development, campaign development, production through 3rd party partners, and program management for the above mentioned clientele who do not have the time, skill, resources or desire to create and manage the necessary marketing strategy and communications themselves. Show less

Consultant

• 2012 - 2013

Marketing Communications Manager

• 2002 - 2005

‘03/’05 Marketing Communications Manager • Authored proposal for newly created marketing role and won the position • Participated in creative and client strategy development with internal corporate team, global peers, Ketchum PR agency, and various local agencies • Created effective customer case studies with global reach covering the education, healthcare, manufacturing, financial and public sectors • Supported copy writing, editing, and proofing for sales presentations, campaign pieces, vertical materials and messaging • Developed and produced sales support materials and product collateral in conjunction with Product and Vertical marketing group • Provided conceptual and technical advice to outside vendors • Oversaw PR requirements such as press references, quotes, video news release production and promotional video production • Ensured compliance with corporate identity standards ‘02/’03 Field Marketing Manager • Developed region-specific lead-generation campaigns including direct mail, email blast and events (trade shows, open houses and seminars) • Engaged partners to develop joint marketing initiatives 2002 Demonstration Specialist • Represented TANDBERG as an industry leader, encompassing all aspects of corporate history, financial stability, and technological advancement • Conducted product demonstrations, partner and end-user training, scheduling and reporting, and trade show support Show less

Customer Support Specialist, Trainer

• 1998 - 1999

• Developed training program and manual • Assisted with interview process of new-hires • Trained new-hires • Conducted new-hire’s 90-day review • Worked with internal team and consultants on new software development for physician exchange • Developed training program and manual • Assisted with interview process of new-hires • Trained new-hires • Conducted new-hire’s 90-day review • Worked with internal team and consultants on new software development for physician exchange

Account Manager, Inside Sales

• 1996 - 1997

• Grew and maintained sales territory, budget goals • Mediated for clients and the customer service department • Initiated facility visits • Maintained product and manufacturer information • Interfaced with manufacturers on the client’s behalf • Grew and maintained sales territory, budget goals • Mediated for clients and the customer service department • Initiated facility visits • Maintained product and manufacturer information • Interfaced with manufacturers on the client’s behalf

Sales Administrator

• 1995 - 1996

• Assessed needs of incoming calls for sales department • Maintained customer database, sales literature library and contract files • Maintained inventory and supplies • Administered purchase order process, including quotes, reconciling orders, expedite of product, weekly and monthly sales and invoicing reports • Provided after-market service • Assisted with accounts receivable • Assessed needs of incoming calls for sales department • Maintained customer database, sales literature library and contract files • Maintained inventory and supplies • Administered purchase order process, including quotes, reconciling orders, expedite of product, weekly and monthly sales and invoicing reports • Provided after-market service • Assisted with accounts receivable