Jenna Tortorici

Senior Buyer & Influencer Brand Manager at INSTACO.COM
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior Buyer & Influencer Brand Manager
      • Apr 2020 - Present

    • United States
    • Consumer Services
    • 200 - 300 Employee
    • Buyer
      • May 2019 - Mar 2020

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Men's Buyer in Activewear, Outerwear, Woven Shirts, Woven Pants, Shorts & Sweaters
      • Aug 2017 - May 2019

      • Analyze sales reports on a daily, weekly and monthly basis paying extra close attention to sell through, sales comp & inventory levels • Manage a 2.5 million-dollar OTB by category with the help of my planner • Responsible for designing and developing 130+ SKUs every season across all my categories while heavily considering the Guess customer, current trends and last year’s business and volume drivers • Exponentially increased sales and generated positive sales comps while beating plan across all my categories • Work with planning on logically projecting, finalizing and allocating units to all styles within their respective deliveries to best maximize sales • Make smart promotional changes weekly in order to drive sales while considering the current business, stock position as well as last year’s business • Carefully select styles to mark down monthly to push sales and move through old inventory and poor sellers • Help merchandise the monthly floor sets with my promotional strategies and overall stock position in mind • Reconcile my receipts on a weekly basis • Send unit projections, fabric buys and final purchase orders for all my styles • Sit in on all fittings from proto to TOP stage and make the necessary changes for my styles to execute the best that they can • Work cross functionally while developing relationships with my planner, PD, production, fabric, tech and artwork teams • Handle all communication with production teams & private label vendors • Manage and help develop an assistant buyer Show less

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Buyer in Women's Tops, Bottoms, Shoes & Swimwear
      • Jan 2016 - Aug 2017

      • Solely managed the OTB for all my specified categories • Responsible for doing extensive competitive research on trends in order to help design and develop 50+ new tops and bottoms a month with the overall Tobi brand and demographic in mind• Analyzed my inventory and sales reports daily in order to maintain SKU mix as well as determine which styles need to be reordered, reshot, republished, re-priced or marked down in order to maintain sell through and margin goals• Shopped the California mart three times a week to fill immediate and future needs• Responsible for selecting all fabrications, colorways and quantities for my styles• Responsible for fitting all my samples and making all necessary fit adjustments alongside a tech team• Bought all footwear and swimwear domestically for the site• Planned merchandising and marketing strategies for all incoming styles• Handled all quality control issues and dictated if a style is sellable or unsalable thus retrieving a discount, returning product to the vendor or obtaining a credit memo • Managed and helped develop an assistant buyer as well as 2 buying assistants Show less

    • Assistant Buyer in Women's Apparel, Shoes & Swimwear
      • Nov 2014 - Jan 2016

      • Responsible for researching and designing new apparel styles with vendors overseas based on the most current and fashion forward trends with the overall Tobi brand and demographic in mind• Responsible for shopping the California mart weekly for fast fashion and designer apparel based on my OTB• Analyzed inventory and sales reports daily in order to maintain SKU mix as well as determine which styles need to be reordered, reshot, republished, re-priced or marked down in order to maintain sell through and margin• Gained valuable experience in production regarding managing fit adjustments and fabrications as well as choosing textiles and colorways • Continued to gain expertise in negotiating with import, domestic and designer vendors/brands• Responsible for buying footwear domestically for the site Show less

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Associate Buyer in Women's Apparel & Swim
      • Mar 2014 - Jun 2014

      • Responsible for writing all apparel pre-books and reorders• Negotiate with vendors on product availability, minimums, price, discount, distribution and deadlines• Organize RTV’s and obtain markdown credits from vendors in order to control inventory and margin• Work with planning to position pre seasonal financial plans by category and brand level• Help identify new, up and coming brands while driving positive competition with core base brands• Collaborate with brands to develop and design exclusive product• Attended New York and Las Vegas tradeshows Show less

    • Assistant Buyer in Women's Apparel
      • Apr 2013 - Mar 2014

      • Assisted in viewing lines and choosing apparel for pre-books• Utilized proprietary back end software to generate and manage purchase orders• Pulled and analyzed weekly selling reports for all vendors in order to determine which styles needed to be reordered or swapped out/returned• Manage communication between 70+ vendors with regards to purchase orders, reorders, tracking, samples and marketing initiatives• Authorized invoices for payment and resolved all quantity and price discrepancies• Identified trends, analyzed competitors and suggested appropriate marketing efforts in order to exceed sales, margin plans and overall drive the apparel business• Oversaw as acting associate buyer for swimwear; choosing product and new vendors based on past sales, trend and branding that fit into the Karmaloop demographic Show less

    • Women's Apparel Buying Assistant
      • May 2012 - Apr 2013

      • Conduct pricing analysis and comparisons to maintain company desired pricing philosophy• Carry out manual research on main competitors websites to create pricing matrix for buyers• Use excel models to determine line price, discount and markup• Utilize proprietary back end software to enter/verify style name, line price, discount, markup, colors and categories for each product to generate the purchase order• Analyze weekly new merchandise and restocks in order to make conscious decisions on which brands to advertise more, specifically on Facebook• Project trends for buyers by creating trend boards, through researching and analyzing high fashion magazines, popular blogs and celebrity media• Update the companies Pinterest boards and Tumblr page with relative content in order to generate awareness and sales• Write copy for the Miss KL blog; specifically the “What to Wear to a Concert”, “How to Wear a Maxi Dress”, “How to Wear a Crop Top”, and “What to Wear to a Wedding” features• Style models by selecting outfits and accessories for product shoots and blog posts Show less

  • Rue La La
    • Boston, Ma
    • Copywriter
      • Aug 2011 - Feb 2012

      • Responsible for writing detailed product features for apparel and accessories on Ruelala.com • Gained valuable experience in a fast paced e-commerce environment • Strengthened my ability to maintain quality while meeting strict daily production goals • Responded to ad-hoc requests from merchandising and production departments • Enhanced my knowledge of brands, textiles, trends and the overall fashion industry • Responsible for writing detailed product features for apparel and accessories on Ruelala.com • Gained valuable experience in a fast paced e-commerce environment • Strengthened my ability to maintain quality while meeting strict daily production goals • Responded to ad-hoc requests from merchandising and production departments • Enhanced my knowledge of brands, textiles, trends and the overall fashion industry

    • United States
    • Insurance
    • 700 & Above Employee
    • Affinity Marketing Intern
      • Jun 2010 - Aug 2010

      • Over took the senior communications analyst’s job responsibilities while on maternity leave • Worked with Hill Holliday on a promotional events team • Analyzed survey results and performed cross tabulations in order to increase client satisfaction • Sharpened my marketing research and analytic skills through client satisfaction survey project • Independently worked on challenging projects such as client satisfaction survey analysis and developing a claims matrix • Strengthened my communication and presentation skills by reporting findings to VP of Alumni Affinity Relationships Show less

Education

  • Bentley University
    Bachelor of Science, Marketing
    2007 - 2011
  • Stoneham High School
    Diploma
    2003 - 2007

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