Experience

Nuvolum

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Public Relations and Account Management

  • Jun 2015 - May 2019

  I was hired as an Account Manager and moved into the Director of Account Management role after four months. When the Director of Public Relations role opened up, I absorbed that department as well. As we grew, I moved fully in the PR role because of the great demand in the company and the high quantity of media placements we were landing. I trained new hires to take over my Account Management responsibilities, but I always had a hand in the Account Management department when needed. -… Show more I was hired as an Account Manager and moved into the Director of Account Management role after four months. When the Director of Public Relations role opened up, I absorbed that department as well. As we grew, I moved fully in the PR role because of the great demand in the company and the high quantity of media placements we were landing. I trained new hires to take over my Account Management responsibilities, but I always had a hand in the Account Management department when needed. - Managed a team of 4-8 employees throughout my time at Nuvolum, an integrated healthcare marketing firm - Designed and implemented marketing and PR efforts to garner media attention, social media engagement, and web traffic for our 70+ clients worldwide - Used media tools like Cision, Critical Mention, and TV Eyes to distribute pitches, track performance, and measure success - Developed firm’s media pitching strategy to gain coverage for clients on TV, radio, online news, blogs, and newspapers. On average, my team landed about eight placements a week. Also coordinated nominations for local business awards and media coached clients - Conducted social media strategy planning, developed content, and used analytics to measure results - As the Director of Account Management, lead most client meetings about marketing efforts and successes - Traveled to our clients’ medical practices across the US to consult and train staff - Managed budgets and allocated client resources to gain the best value - Wrote web content utilizing keywords and SEO strategies - Built reports of client successes using analytics from social media platforms, Google Analytics, and data from our own efforts - Quality assurance for web, social media, and print copy - Presented to 100+ audiences at our annual client conferences Show less I was hired as an Account Manager and moved into the Director of Account Management role after four months. When the Director of Public Relations role opened up, I absorbed that department as well. As we grew, I moved fully in the PR role because of the great demand in the company and the high quantity of media placements we were landing. I trained new hires to take over my Account Management responsibilities, but I always had a hand in the Account Management department when needed. -… Show more I was hired as an Account Manager and moved into the Director of Account Management role after four months. When the Director of Public Relations role opened up, I absorbed that department as well. As we grew, I moved fully in the PR role because of the great demand in the company and the high quantity of media placements we were landing. I trained new hires to take over my Account Management responsibilities, but I always had a hand in the Account Management department when needed. - Managed a team of 4-8 employees throughout my time at Nuvolum, an integrated healthcare marketing firm - Designed and implemented marketing and PR efforts to garner media attention, social media engagement, and web traffic for our 70+ clients worldwide - Used media tools like Cision, Critical Mention, and TV Eyes to distribute pitches, track performance, and measure success - Developed firm’s media pitching strategy to gain coverage for clients on TV, radio, online news, blogs, and newspapers. On average, my team landed about eight placements a week. Also coordinated nominations for local business awards and media coached clients - Conducted social media strategy planning, developed content, and used analytics to measure results - As the Director of Account Management, lead most client meetings about marketing efforts and successes - Traveled to our clients’ medical practices across the US to consult and train staff - Managed budgets and allocated client resources to gain the best value - Wrote web content utilizing keywords and SEO strategies - Built reports of client successes using analytics from social media platforms, Google Analytics, and data from our own efforts - Quality assurance for web, social media, and print copy - Presented to 100+ audiences at our annual client conferences Show less



Gumption Kids

• Owner

  • Feb 2013 - Jun 2015

  - I owned my own handmade children's accessory business. - Created and launched an e-commerce website, managed all social media pages, and created all marketing and promotional materials. - Manages all finances and event participations. - I owned my own handmade children's accessory business. - Created and launched an e-commerce website, managed all social media pages, and created all marketing and promotional materials. - Manages all finances and event participations.



Cupcake Couture, Inc.

• United States
• Retail

• Assistant Store Manager (2 locations)

  • Jan 2011 - Dec 2012

  - Conducted all store supply and inventory reordering and much of the seasonal clothing orders at fashion markets for the two children’s clothing store locations - Interviewed, trained, scheduled, and managed all employees - Solehandedly managed all social media outlets for the stores as well as the majority of marketing and PR - Was consistently the top selling employee and developed long standing relations with customers - Developed a client book and utilized it to drive business… Show more - Conducted all store supply and inventory reordering and much of the seasonal clothing orders at fashion markets for the two children’s clothing store locations - Interviewed, trained, scheduled, and managed all employees - Solehandedly managed all social media outlets for the stores as well as the majority of marketing and PR - Was consistently the top selling employee and developed long standing relations with customers - Developed a client book and utilized it to drive business back to the store - Planned all in-store events, including email blasts and local PR outreach - Created all orders in our POS system, managed our credit card, and handled all returns of products to vendors - Greatly assistant in opening our second location plus a holiday pop-up store in 2011 Show less - Conducted all store supply and inventory reordering and much of the seasonal clothing orders at fashion markets for the two children’s clothing store locations - Interviewed, trained, scheduled, and managed all employees - Solehandedly managed all social media outlets for the stores as well as the majority of marketing and PR - Was consistently the top selling employee and developed long standing relations with customers - Developed a client book and utilized it to drive business… Show more - Conducted all store supply and inventory reordering and much of the seasonal clothing orders at fashion markets for the two children’s clothing store locations - Interviewed, trained, scheduled, and managed all employees - Solehandedly managed all social media outlets for the stores as well as the majority of marketing and PR - Was consistently the top selling employee and developed long standing relations with customers - Developed a client book and utilized it to drive business back to the store - Planned all in-store events, including email blasts and local PR outreach - Created all orders in our POS system, managed our credit card, and handled all returns of products to vendors - Greatly assistant in opening our second location plus a holiday pop-up store in 2011 Show less



Y&! Clothing Boutique

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Sales Associate

  • Aug 2010 - Feb 2011

  - Provided excellent customer service skills in a trendy, upscale boutique for women - Styled women from ages 18 to 40 for a wide range of events and jobs and made sure that every customer leaving the store felt happy in their purchase and confident in their appearance - Checked in and merchandised inventory from clothing, shoes, bags, jewelry, and gift items - Made sure the store was in the cleanest and most organized state possible for the betterment of our sales and my coworkers’… Show more - Provided excellent customer service skills in a trendy, upscale boutique for women - Styled women from ages 18 to 40 for a wide range of events and jobs and made sure that every customer leaving the store felt happy in their purchase and confident in their appearance - Checked in and merchandised inventory from clothing, shoes, bags, jewelry, and gift items - Made sure the store was in the cleanest and most organized state possible for the betterment of our sales and my coworkers’ sales Show less - Provided excellent customer service skills in a trendy, upscale boutique for women - Styled women from ages 18 to 40 for a wide range of events and jobs and made sure that every customer leaving the store felt happy in their purchase and confident in their appearance - Checked in and merchandised inventory from clothing, shoes, bags, jewelry, and gift items - Made sure the store was in the cleanest and most organized state possible for the betterment of our sales and my coworkers’… Show more - Provided excellent customer service skills in a trendy, upscale boutique for women - Styled women from ages 18 to 40 for a wide range of events and jobs and made sure that every customer leaving the store felt happy in their purchase and confident in their appearance - Checked in and merchandised inventory from clothing, shoes, bags, jewelry, and gift items - Made sure the store was in the cleanest and most organized state possible for the betterment of our sales and my coworkers’ sales Show less



Arieff Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Feb 2010 - Aug 2010

  - Managed two accounts, a décor product company and a children’s toy/website, including their press books, Twitter accounts, and anything else required - Acquired working relationships with editors and researched helpful people to contact - Managed two accounts, a décor product company and a children’s toy/website, including their press books, Twitter accounts, and anything else required - Acquired working relationships with editors and researched helpful people to contact



Seidel Advertising & Marketing

• Assistant Account Executive

  • Feb 2010 - Aug 2010

  - Managed all clients accounts, ensuring every project was completely successfully and promptly - Headed all meetings, both internal and with clients - Interviewed, trained, and managed all interns - Was the sole contact for all clients and media communications - Managed all clients accounts, ensuring every project was completely successfully and promptly - Headed all meetings, both internal and with clients - Interviewed, trained, and managed all interns - Was the sole contact for all clients and media communications


Superlative Communications
• Intern

  • Jan 2010 - Mar 2010


Cupcake Couture Inc

• United States
• Retail

• Online Merchandising Associate

  • Aug 2007 - Mar 2010

  Wrote detailed, appealing, and creative descriptions of each product for a baby clothing boutique Uploaded new inventory to the store website Edited photos on Photoshop and emailed/called vendors about images and product information Worked closely with vendors Wrote detailed, appealing, and creative descriptions of each product for a baby clothing boutique Uploaded new inventory to the store website Edited photos on Photoshop and emailed/called vendors about images and product information Worked closely with vendors



ShoppingStand Inc

• Merchandising Associate

  • Aug 2009 - Jan 2010

  - Edited descriptions and photos and set up product information - Filed and reorganized office of an online personalized gift business with four websites - Placed and updated orders, cataloged online inventory and edited photo shoot photos for business collateral - Assisted in basic bookkeeping - Edited descriptions and photos and set up product information - Filed and reorganized office of an online personalized gift business with four websites - Placed and updated orders, cataloged online inventory and edited photo shoot photos for business collateral - Assisted in basic bookkeeping



The Walker Group

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Advertising/Marketing Intern

  • Jun 2009 - Aug 2009

  - Designed and coordinated projects for various clients - Brainstormed new ideas that were implemented and critiqued current projects for betterment - Attended meetings with clients and vendors and contributed accordingly - Kept up office, answered phones, and photographed work for records - Designed and coordinated projects for various clients - Brainstormed new ideas that were implemented and critiqued current projects for betterment - Attended meetings with clients and vendors and contributed accordingly - Kept up office, answered phones, and photographed work for records



Rubberneck at The Republik

• PR Intern

  • Jan 2009 - May 2009

  - Contacted magazine editors and producers - Researched for upcoming press releases and press kits and assisted in construction - Preformed daily office and computer work including writing and Photoshop - Contacted magazine editors and producers - Researched for upcoming press releases and press kits and assisted in construction - Preformed daily office and computer work including writing and Photoshop



Cupcake Couture Inc.

• United States
• Retail

• Sales Associate

  • Jun 2006 - Dec 2008

  - Utilized customer service skills, assisted customers in purchases, and trained employees - Handled all day to day tasks for the store - Utilized customer service skills, assisted customers in purchases, and trained employees - Handled all day to day tasks for the store

• Office Assistant

  • May 2008 - Aug 2008

  Filed and reorganized office of an online personalized gift business with four websites Placed and updated orders, cataloged online inventory and edited photos Assisted in basic accounting set up Filed and reorganized office of an online personalized gift business with four websites Placed and updated orders, cataloged online inventory and edited photos Assisted in basic accounting set up