Jenna Shapiro
Director, Strategic Communications at Spectrum Networks- Claim this Profile
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Bio
Experience
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Spectrum News
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Director, Strategic Communications
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Jan 2021 - Present
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Deputy Digital Director
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Feb 2020 - Nov 2020
- Helped raise over $36 million in grassroots donations by managing the email program, capitalizing on social media moments, and pioneering the ThruText fundraising operation by recruiting and overseeing over 300 volunteers - Grew the campaign’s Twitter following by almost 100k, Facebook following by 16,500, and Instagram following by 5,500 - Created long-term and day-to-day content strategy tailored to each social platform that reflected the candidate’s authentic voice and drove key messaging; wrote copy, designed graphics, edited videos, and scheduled posts for all platforms Show less
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Charter Communications
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United States
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Telecommunications
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700 & Above Employee
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Project Manager, Strategy & Partnerships
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Feb 2019 - Feb 2020
- Created and implemented digital strategy for Spectrum Networks news channels covering local and state politics in advance of the 2020 elections, including races in key swing states - Executive produced short-form digital video across all platforms about local and state government, presidential debates, and more - Conducted landscape analyses of major national political events to recommend local content implications for television networks - Researched trends and assisted with content and marketing strategy for Spectrum Networks podcasts - Developed executive leadership presentations, staffed community activations, and worked on other special projects as needed Show less
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Senator Chris Murphy
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Hartford, Connecticut Area
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Regional Organizing Director CT-01
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Jul 2017 - Nov 2018
Fight Back CT is a voter education and volunteer leadership organizing effort from Senator Chris Murphy. Our goal is to build volunteer teams across Connecticut, engage with voters, and lay the foundation for the largest voter-turnout effort in Connecticut history going into 2018. - Achieved victory in all of our key state legislative races, flipped four State House seats, produced highest voter turnout in Hartford since 1990, and won a nationally targeted gubernatorial race for Ned Lamont - Hired, trained, and managed a team of eight organizers to consistently meet and exceed goals by making 107,000 volunteer recruitment calls, sending 36,000 recruitment texts, managing 800 active volunteers, recruiting and retaining 50+ high school and college Field Fellows, and knocking on 68,000 doors - Acted as liaison between campaign management, the State House and Senate Caucuses, Indivisible and other resistance groups, and individual candidates, ensuring good communication between all parties - Cultivated digital organizing best practices among organizers, creating an online community of volunteers, interns, and staff - Led recruitment and staffing at major campaign events, including a 1,300-person rally with Vice President Joe Biden in Hartford Show less
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Wesleyan University
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Higher Education
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700 & Above Employee
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Education Psychology Teaching Assistant
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Jan 2017 - Jun 2017
- Independently research issues in public education to provide supplementary readings and activities - Work one-on-one with the professor to design course curriculum, lectures, and assessments - Conduct a semester-long research project on the effectiveness of group exams by gathering and analyzing original data - Independently research issues in public education to provide supplementary readings and activities - Work one-on-one with the professor to design course curriculum, lectures, and assessments - Conduct a semester-long research project on the effectiveness of group exams by gathering and analyzing original data
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Let's Get Ready
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Site Director
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Aug 2014 - Jun 2017
Let’s Get Ready Chairman’s Award Recipient (2016) for exemplifying the power of students helping students - Oversee a staff of twenty people in providing free, high-quality SAT tutoring and college admissions counseling to fifty low-income and first generation high school students - Fundraise from local and national businesses to enhance the program, resulting in over $700 worth of donations per semester and organizing a comedy benefit show that raised over $15,000 - Market the LGR program to students, parents, and school administrators, including managing the Twitter and Instagram - Perform community organizing, project management, teaching, and practice administrative, managerial and data entry skills - Organize college tours, panels, financial aid presentations, and other enrichment events to further LGR’s pedagogic mission - Research issues in U.S. public education to develop and teach a semester-long, for-credit course to Wesleyan students Show less
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Intern
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Jan 2017 - May 2017
• Assist with data management on special projects, including organizing outreach lists of community organizations • Perform administrative duties to help the office run smoothly, such as answering and logging phone calls, writing and responding to letters, cataloging event requests and conducting state representative referrals • Provide on-site assistance at events by setting up, overseeing guest check-in, and managing overflow rooms • Support ongoing casework by maintaining communication between several federal agencies and constituents Show less
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Davison Art Center
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Wesleyan University
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Docent
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Sep 2016 - 2017
• Guided groups of over twenty fourth grade students on an engaging and informative two-hour tour of three different art galleries • Wrote and taught lesson plans that encourage active participation, discussion, and meaningful, personal connections with art • Assisted curators in developing tour activities and materials that promote a conversation with students about art, art history and museums and inspire students to return to the galleries • Guided groups of over twenty fourth grade students on an engaging and informative two-hour tour of three different art galleries • Wrote and taught lesson plans that encourage active participation, discussion, and meaningful, personal connections with art • Assisted curators in developing tour activities and materials that promote a conversation with students about art, art history and museums and inspire students to return to the galleries
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Research Assistant
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2014 - 2017
• Collect data on, research, and analyze 2016 political advertisements and local news coverage of the Affordable Care Act • Appointed by a Government professor to participate in the Project for organizational, analytical, and writing skills • Collect data on, research, and analyze 2016 political advertisements and local news coverage of the Affordable Care Act • Appointed by a Government professor to participate in the Project for organizational, analytical, and writing skills
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Museum of the City of New York
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Public Programs Intern
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May 2016 - Aug 2016
• Led outreach to and developed relationships with key stakeholders and community members to promote museum programming • Coordinated with various departments, including Education, Marketing, Development and Curatorial, in planning the event calendar and event promotion to ensure all programs furthered the museum’s pedagogical mission • Wrote several event proposals, based on in-depth research, which will be used to develop future museum programming • Conducted market research on peer institutions to suggest ways to improve MCNY events • Acted as on-site event support by managing guest check-in, overseeing catering staff, and setting up and breaking down events Show less
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Intern
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Jun 2014 - Aug 2014
Transcribed book interviews, assisted with event planning and contact management, conducted market research. http://www.morepartnerships.com Transcribed book interviews, assisted with event planning and contact management, conducted market research. http://www.morepartnerships.com
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TakePart
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Editorial Intern
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2012 - 2013
Wrote articles published on TakePart.com about social justice, women's rights, and environmentalism. Articles can be found at this link: http://bit.ly/1CYKq9M Wrote articles published on TakePart.com about social justice, women's rights, and environmentalism. Articles can be found at this link: http://bit.ly/1CYKq9M
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Education
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Wesleyan University
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Hunter College High School
High School Diploma