Experience

Humu, a Perceptyx Company

• United States
• Human Resources
• 1 - 100 Employee

• Content Manager

  • Oct 2021 - Present

  Strategic content manager specializing in product content strategy, development, management, and infrastructure. Strategic content manager specializing in product content strategy, development, management, and infrastructure.



BOLD

• Puerto Rico
• Software Development
• 700 & Above Employee

• International Content Manager

  • Jan 2019 - Oct 2021

  Stood up International Content team from scratch, hiring and onboarding six editorial teamsacross twelve portals in multiple languages.Set and managed $1MM annual budget.Managed team of 30+ editors and writers, provided training and guidance on teamleadership, resource management, and adhering to editorial style and best practices.Created and implemented production processes and schedules for 10+ international contentchannels.Aligned content development initiatives with product roadmap and strategy.Utilized key analytics and user research to drive content strategy.

• Content Manager

  • Jan 2016 - Jan 2019

  Stood up new content development team, hiring editors and writers to overhaul andexponentially expand existing US content.Outlined, implemented, and managed new rolling editorial production schedule.Conducted content gap and quality analyses to set content strategy.Updated and implemented new editorial style guides.Collaborated with data science and developers to restructure content taxonomy;implemented changes across multiple products and departments.Increased subscription rate 25% on cover letter portal with updated customizable coverletters.Provided expertise company-wide on resume writing and job searching best practices.

• Editorial Project Manager

  • Jan 2014 - Jan 2016

  Product Management-Plan and execute how Resume Services is featured across multiple portals and within different products and features. -Price testing -Road-mapping-Traffic and conversion -Track revenue and order volume-Address bugs and other product development issues w Dev Content Management and Strategy-Update, expand and optimize existing in-product content-Develop new product content for new brands and portals-Outline new content structure and development for new features-Manage Resume Services team contract writers for large-scale product content projects-In-house consultant on resume and career best practices-Competitive analysis and strategy Marketing-facilitate email marketing strategies with EMM team -write on-page copy across multiple platforms-SEO ad generation and placementBusiness/General Management-Manage Resume Services team -Approve contractor invoicing-Set annual budget, track and manage P&L-Revenue reporting and management



Mediander

• Managing Editor

  • Jan 2013 - Oct 2013

  • Develop and enforce production schedules for editorial content and layout design for site launch• Direct production in accordance with modified post-launch publication schedule• Hire and supervise art department, including designers and photo editors• Commission and manage stable of freelance writers, researchers and copy editors• Set weekly and monthly priorities for editorial and art teams, channeling their respective workflows into a cohesive end product• Code and build completed editorial and art content in XML and JavaScript for publication on live site• Pitch and review article and homepage content in weekly and monthly editorial meetings• Maintain schedule of freelance invoicing, working with accounts payable to ensure timely payment



DailyWorth

• United States
• Online Media

• Managing Editor

  • Jan 2012 - Dec 2012

  • Oversee scheduling, assignments and copy flow for DailyWorth, MoreWorth, and CreateWorth for an email list of over 300,000 subscribers• Regularly contribute editorial content• Contributed to 50% subscriber increase over six months• Manage several reader contributor series annually, each requiring: Setting series production schedule; reviewing several hundred applications; selecting and coordinating with finalists and expert consultants; setting and maintaining reader deadlines; designing, populating and updating series landing pages• Copy edit all editorial and advertising emails for publication• Build daily emails and posts for publication using SailThru and CMS • Serve as resident event planner, coordinating focus groups, breakfast meetings, and large parties



Budget Travel

• Managing Editor

  • Jan 2011 - Dec 2011

  • Managed monthly closing of Budget Travel magazine and BudgetTravel.com• Coordinated print and online production schedules to ensure an even and reasonable editorial workflow • Created monthly schedule for building print articles in CMS for online publication• Implemented new editorial calendar to ensure better copy flow and more fluid closes• Hired and managed new copy and research departments• Oversaw budgets for BT edit, art and online. Process all invoices and contracts ensuring they are within monthly staffing budget as well as issue costs. Reconcile costs with EIC and CFO on a monthly basis• Trained to serve as on-site K4 administrator



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Assistant Managing Editor

  • Mar 2009 - Jan 2011

  • Created and maintained monthly closing schedule with managing editor • Led semiweekly editorial meetings to check on status of text and update closing schedule• Set daily priorities and goals for editorial and art staff• Liaised between art, photo, copy, research, fashion, beauty, features and production departments• Managed art workflow: Enforced photo shoot deadlines, tracked incoming film and retouching; elicited timely photo requests from editors; assigned and monitored layout production; conducted weekly art meetings; tracked art submission to color correction; placed color corrected art received from prepress • Implemented cover schedule setting due dates for image selection, cover lines, testing, retouching and shipment• Packaged and shipped all files to prepress



World Wrestling Entertainment Magazines

• Assistant Managing Editor

  • Mar 2008 - Jan 2009

  • Proofread final proofs, served as last line of defense against copy and style errors• Provided backup for Managing Editor as needed• Managed production, updated staff on schedule, routed layouts between departments, maintained lineups and maps, and placed ads• Approved final versions of each page for printer before issue went to press • Acquired legal approval on all editorial pages from both in-house and outside counsel• Created system for tracking layouts through all production stages• Reviewed all layouts, requested corrections from international publishers, verified changes were made and were in keeping with the WWE brand and magazine standards, and provided approval for pages to go to press



Martha Stewart Living Magazine

• Editorial Production Assistant

  • Jul 2006 - Mar 2008

  • Liaised with editorial department to ensure design and copy correlate with production schedule• Devised and implemented new production calendar for Art, Editorial and Production departments• Coordinated art directors‘ schedules with those of Editorial and Production to facilitate monthly close• Managed travel arrangements and budgets for photoshoots with crews of more than a dozen people• Provided on-location production assistance for art directors at photo shoots

• Editorial Assistant

  • Sep 2005 - Jul 2006

  · Implemented cover selection system used by Ms. Stewart and her executive team to select the cover for every issue· Initiated system for tracking the arrival and editing of film, ensuring images were available for layouts· Designed template and database for photo shoot call sheets, creating a standardized document for crews and reference tool for entire magazine· Managed calendar, expenses and photo shoot arrangements for senior art directors