Experience

Icario

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Senior Content Strategist

  • Jul 2023 - Present

• Product Content Strategist

  • Nov 2021 - Jul 2023

  • Content development lead for all new Icario product offerings and client requests: CAHPS, flu barriers, gift card incentives, health risk assessment surveys, preventive health actions, social determinants of health (and growing) • Leverages research and data to inform creative direction, considering target audience, compliance and regulations, tone and voice, key messages and content hierarchy • Manages team deadlines, editorial rounds, and documentation for content deliverables, both… Show more • Content development lead for all new Icario product offerings and client requests: CAHPS, flu barriers, gift card incentives, health risk assessment surveys, preventive health actions, social determinants of health (and growing) • Leverages research and data to inform creative direction, considering target audience, compliance and regulations, tone and voice, key messages and content hierarchy • Manages team deadlines, editorial rounds, and documentation for content deliverables, both internal and external facing (style guides, job aids, creative decks) • Collaborates closely with internal creative, product, operations, and client teams to build standard white label solutions

• Copywriter

  • Apr 2019 - Nov 2021

  • Personalizes content for 30+ insurance plans with the objective of engaging members to complete high-value health care activities in year-long client cycles • Piloted products such as OptumRx medication management by reinventing marketing materials • Curated internal corporate communication materials such as case studies and blog articles specific to each client campaign and emerging product • Weighed the complicated needs of members navigating the health care system against health… Show more • Personalizes content for 30+ insurance plans with the objective of engaging members to complete high-value health care activities in year-long client cycles • Piloted products such as OptumRx medication management by reinventing marketing materials • Curated internal corporate communication materials such as case studies and blog articles specific to each client campaign and emerging product • Weighed the complicated needs of members navigating the health care system against health literacy standards and through multiple communication channels (including print, digital, call center, IVR, email and SMS)



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Junior Associate, Healthcare

  • Feb 2019 - May 2019

  • Supportive copywriter and content manager under B2B newsletters for 3,000+ consultants, clients, small businesses and key accounts • Collaborated with SMEs to create original thought leadership and editorial copy, including features on the opioid epidemic and antibiotic resistance • Conducted thorough research on topics to guide creative direction and drive member engagement • Edited all incoming content in adherance to brand and style guidelines, ensuring consistency in voice and… Show more • Supportive copywriter and content manager under B2B newsletters for 3,000+ consultants, clients, small businesses and key accounts • Collaborated with SMEs to create original thought leadership and editorial copy, including features on the opioid epidemic and antibiotic resistance • Conducted thorough research on topics to guide creative direction and drive member engagement • Edited all incoming content in adherance to brand and style guidelines, ensuring consistency in voice and tone

• Intern

  • Oct 2018 - Jan 2019



Minnesota Consortium for Citizens with Disabilities

• United States
• Public Policy Offices
• 1 - 100 Employee

• Communications Intern

  • Jan 2018 - May 2018

  • Supported legislative initiatives by developing web content, blog articles and issue briefs • Led weekly advocacy programs at the state capitol • Increased social media engagement by 10% with self-directed content strategy • Medicaid Disability Support article reached over 1,000 readers and influenced a committee hearing • Supported legislative initiatives by developing web content, blog articles and issue briefs • Led weekly advocacy programs at the state capitol • Increased social media engagement by 10% with self-directed content strategy • Medicaid Disability Support article reached over 1,000 readers and influenced a committee hearing



University of Minnesota

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Sep 2016 - May 2018

  • Mass Media Effects with Dr. Yzer • Global Maternal and Child Health with Dr. Bonilla • Info for Mass Comm with Dr. O'Connor • Intro to Mass Comm with Dr. Segijn • Mass Media Effects with Dr. Yzer • Global Maternal and Child Health with Dr. Bonilla • Info for Mass Comm with Dr. O'Connor • Intro to Mass Comm with Dr. Segijn



Minnesota Ovarian Cancer Alliance

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Intern

  • Jun 2017 - Sep 2017

  • Produced original short-form and long-form content for multiple audiences, including internal members, city officials and journalists • Distributed content across multiple channels, managing the organization’s Facebook, Instagram, blog and quarterly newsletters • Promoted major fundraising events: the annual HOM Teal Strides race and the Molly Cade Golf Scramble, totaling $375,000 in proceeds toward ovarian cancer research and programming • Implemented editorial calendars for social… Show more • Produced original short-form and long-form content for multiple audiences, including internal members, city officials and journalists • Distributed content across multiple channels, managing the organization’s Facebook, Instagram, blog and quarterly newsletters • Promoted major fundraising events: the annual HOM Teal Strides race and the Molly Cade Golf Scramble, totaling $375,000 in proceeds toward ovarian cancer research and programming • Implemented editorial calendars for social media, advanced proclamation requests and monitored news outlets for earned media opportunities Show less • Produced original short-form and long-form content for multiple audiences, including internal members, city officials and journalists • Distributed content across multiple channels, managing the organization’s Facebook, Instagram, blog and quarterly newsletters • Promoted major fundraising events: the annual HOM Teal Strides race and the Molly Cade Golf Scramble, totaling $375,000 in proceeds toward ovarian cancer research and programming • Implemented editorial calendars for social… Show more • Produced original short-form and long-form content for multiple audiences, including internal members, city officials and journalists • Distributed content across multiple channels, managing the organization’s Facebook, Instagram, blog and quarterly newsletters • Promoted major fundraising events: the annual HOM Teal Strides race and the Molly Cade Golf Scramble, totaling $375,000 in proceeds toward ovarian cancer research and programming • Implemented editorial calendars for social media, advanced proclamation requests and monitored news outlets for earned media opportunities Show less



The Wake Magazine

• United States
• Writing and Editing
• 1 - 100 Employee

• Writer

  • Sep 2015 - May 2016

  • Wrote bi-weekly articles combining topics in the arts, pop culture and health • Organized on-campus fundraisers and social media promotions • Wrote bi-weekly articles combining topics in the arts, pop culture and health • Organized on-campus fundraisers and social media promotions