Experience

Twenty5A

• United States
• 1 - 100 Employee

• General Manager

  • Aug 2021 - Present

  -Onboarded a staff of 30+ Women training and developing each employee personally -Merchandised and maintained floorsets and displays for all 3 locations -Organized trunk shows with local on trend vendors -Curated and hosted “Coffee Talk” Instagram series which attracted hundreds of viewers weekly -Personally styled all “Coffee Talk” looks and “Managers Picks of the Week” looks which increased revenue on new arrivals -Presented trend reports during weekly management meetings -Created staffing schedules for all 3 locations -Ranked highest seller company wide in 2022 Show less



Reign Boutique

• General Manager

  • Aug 2016 - Aug 2020

  -Coordinated events for holidays, anniversaries, & seasonal promotions to increase store revenue -Represented Reign Boutique for two years at accessory and apparel buying shows such as Fame, Intermezzo, and Moda -Contacted and maintained rapport with 20+ vendors to submit purchase orders which strengthened Reign's relationships within the industry -Built customer relationships & generated 30+ top clients who shopped with me directly, which resulted in increased revenue -Interviewed, hired, scheduled, and trained all new employees for both store locations -Personally styled customers, as well as students & teachers, in local school fashion shows to promote store’s brand -Added new product and merchandise to the store and website using Shopify expanding the stores' customer reach by enabling online shopping -Styled and directed photoshoots with 3 models for the Women in the Arts event at the Allegria Hotel in Long Beach in 2018 -Spearheaded interviews for the store to be featured on the LI Pulse in 2018 and in Newsday in 2020 -Integrated, sought out, and implemented community-specific information to drive product mix and trait assortment changes -Oversaw the stores' Instagram and other social media accounts by creating and monitoring all posts to increase customer engagement; Under my management, the store’s Instagram followers increased from 3K to 11K in under one year which resulted in increased revenue -Designed Instagram story lookbooks for holidays and local events, showcasing the stores’ products & drawing in customers -Created marketing for in-store and online promotions using Canva -Independently created a TikTok page for both store locations -Scheduled & styled customers and models for website and social media posts -Performed outreach activities and assisted with various social media initiatives, including creating and integrating a strategic social media plan for Instagram, Facebook, and TikTok maintenance Show less



Charlotte Russe

• United States
• Retail
• 700 & Above Employee

• Supervisor

  • Feb 2013 - Jul 2016

  -Personally styled floor sets and window displays to attract and inspire walk-in customers -Supported management by defining new daily sales goals and tracked the stores performance against those goals -Onboarded employees and fostered a positive workplace culture with my team of 25+ staff -Merchandised store and conducted corporate store visits by floor walk throughs with company VP, --Visual Merchandising and Sales Marketing team -Participated in corporate level reviews. Worked as a team, utilizing reports to identify gaps and analyzed business trends. Supported market operations by researching root causes, recommending solutions and ensuring follow up to ensure execution. -Completed 3 company remodels in 4 years -Supervised store completion of all company programs and store direction such as Loss Prevention questionnaires Show less