Manager

• Oct 2014 - Present

Current Project Manager for the Department of Veterans Affairs National Center for PTSD Advertising and Outreach contract and National Center for PTSD's Consultation Program contract. Previously, Outreach Lead for the Army National Guard's Guard Your Health campaign. For the National Center for PTSD:- Led efforts to develop an award-winning, overarching campaign theme, PTSD Treatment Works, that unites all materials and branding efforts for the National Center for PTSD. - Developed a strategic communications plan and evaluation plans to guide all communications efforts.- Oversees media placements and advertising efforts, including digital, transit, and trade-print advertising. - Manages the execution of several materials, including 13 videos, monthly social media posts, 20 content pieces, three toolkits, and over 35 promotional materials. - Led qualitative research efforts, including interviews and focus groups, for the National Center for PTSD and Consultation Program. Wrote a research summary of all major findings. For the Consultation Program: - Managed a small team of people and oversaw all advertising and communications tactics. - Created a partnership list of over 250 professional organizations and led email and phone outreach to these organizations. Promoted a partner toolkit to organizations. - Led direct mail efforts to reach over 45,000 providers. For the Army National Guard: - Led partnership development and engagement with state ARNG leaders and nonprofit/military organizations. Engagement included leading a quarterly call, sending quarterly publication packages, and connecting through calls. - Provided media outreach support, working closely with digital and print media outlets, such as army.mil and health.mil, to spread awareness on the GYH campaign.