Marketing Manager

• Sep 2022 - Present

Senior Marketing & Brand Identity Manager

• Nov 2021 - Sep 2022

• Supervisor to a full-time Marketing Associate, while overseeing electric vehicle charging and cosmetics team • Lead communication team through creating and managing corporate intranet site for 2,600+ global employees • Develop and execute B2B marketing strategies for prospective customers and 220+ existing accounts • Coordinate cross-functionally across design and engineering departments to ensure timely execution of marketing campaigns that support business objectives and maintains… Show more • Supervisor to a full-time Marketing Associate, while overseeing electric vehicle charging and cosmetics team • Lead communication team through creating and managing corporate intranet site for 2,600+ global employees • Develop and execute B2B marketing strategies for prospective customers and 220+ existing accounts • Coordinate cross-functionally across design and engineering departments to ensure timely execution of marketing campaigns that support business objectives and maintains brand identity • Implement CRM to track marketing efforts across 1,100+ accounts • Head corporate website redesign and continual maintenance through HubSpot

Marketing & Brand Identity Associate

• Feb 2021 - Nov 2021

• Ensure a cohesive and consistent visual brand identity for the LaFrance Business Unit • Create and audit templates for Account Development Teams • Serve as go-to brand identity expert for marketing department and lead digital marketing efforts • Support motorcycle and automotive teams • Connect with high leverage accounts through innovative marketing strategies and strategic research methods • Work closely with Industrial Design to create renderings and samples for… Show more • Ensure a cohesive and consistent visual brand identity for the LaFrance Business Unit • Create and audit templates for Account Development Teams • Serve as go-to brand identity expert for marketing department and lead digital marketing efforts • Support motorcycle and automotive teams • Connect with high leverage accounts through innovative marketing strategies and strategic research methods • Work closely with Industrial Design to create renderings and samples for specific accounts • Build relationships with accounts through examination of past, current, and future brand strategy goals. • Design and organize showcase material to present to target and existing accounts. • Develop a full understanding of 10+ complex product lines with endless aesthetic possibilities • Executing direct-to-customer digital marketing outreach • Researching and analyzing materials, finishes, and industry trends through WGSN Trend Forecasting service to create strategic development plans

Marketing Associate

• Aug 2019 - Feb 2021

The LaFrance Division is a worldwide business to business leader in the design, development, and manufacturing of three-dimensional branding and trim components. Our customer base consists of industry leaders in consumer and professional products, including eyewear, automotive, tractor-trailers, appliance, audio, outdoor power, HVAC, sporting goods, motorcycles, and cosmetics. • Currently supporting the motorcycle and automotive teams. • Connect with high leverage accounts… Show more The LaFrance Division is a worldwide business to business leader in the design, development, and manufacturing of three-dimensional branding and trim components. Our customer base consists of industry leaders in consumer and professional products, including eyewear, automotive, tractor-trailers, appliance, audio, outdoor power, HVAC, sporting goods, motorcycles, and cosmetics. • Currently supporting the motorcycle and automotive teams. • Connect with high leverage accounts through innovative marketing strategies and strategic research methods • Work closely with Industrial Design to create renderings and samples for specific accounts • Build relationships with accounts through examination of past, current, and future brand strategy goals. • Design and organize showcase material to present to target and existing accounts. • Develop a full understanding of 10+ complex product lines with endless aesthetic possibilities • Executing direct-to-customer digital marketing outreach • Researching and analyzing materials, finishes, and industry trends through WGSN Trend Forecasting service to create strategic development plans • Facilitating travel in support of Account Manager’s sales goals • Travel to various target accounts as needed.

Marketing Associate

• Jun 2019 - Dec 2021

Marketing Intern

• Jun 2018 - Jun 2019

• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) • Manage and update company database and customer relationship management systems (CRM) • Seek and analyze competitor marketing material and digital content • Deliver and implement yearly marketing plan while tracking metrics of digital and traditional marketing efforts • Create and monitor Facebook advertisements

Freelance Marketing

• Jan 2019 - Jan 2021

• Help construct internal information structure, user interface, and site flow • Copy internal and external website documents and files to excel to rename and refile • Help construct internal information structure, user interface, and site flow • Copy internal and external website documents and files to excel to rename and refile

Marketing and Sales Associate

• Aug 2017 - Feb 2019

• Design and create in store visual and merchandise floor planning • Design samples for custom apparel • Interact with customers and help implement their vision in a design through the means of twill stitch, vinyl, screen-printing, or sublimation. • Design and create in store visual and merchandise floor planning • Design samples for custom apparel • Interact with customers and help implement their vision in a design through the means of twill stitch, vinyl, screen-printing, or sublimation.

Sales Associate – Lead Cashier

• Jul 2014 - Dec 2018

• Train new employees • Merchandise, restock, and maintain sales floor and manage the register • Build and maintain internal and external customer satisfaction • Meet and exceed sales goals • Train new employees • Merchandise, restock, and maintain sales floor and manage the register • Build and maintain internal and external customer satisfaction • Meet and exceed sales goals