Jenna L. A. Layman
Senior Copywriter at Chernoff Newman- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Naomi María Szczesiul
Jenna was the best other creative half I could have asked for. Excellent to bounce ideas back and forth with, good banter, good brain. Once in an agency-wide call I gushed, "I'd die without you" at Jenna and it was true then and for the entire time we worked together. She did a great job working with me on addressing the cultural nuances of a minority client and it meant a great deal to me as a minority creative to get content that felt right and didn't turn cultures into caricatures. Whoever gets to work with her next is in for a treat. She's clever, wonderful, appreciates a good meme, and is full of ideas.
Naomi María Szczesiul
Jenna was the best other creative half I could have asked for. Excellent to bounce ideas back and forth with, good banter, good brain. Once in an agency-wide call I gushed, "I'd die without you" at Jenna and it was true then and for the entire time we worked together. She did a great job working with me on addressing the cultural nuances of a minority client and it meant a great deal to me as a minority creative to get content that felt right and didn't turn cultures into caricatures. Whoever gets to work with her next is in for a treat. She's clever, wonderful, appreciates a good meme, and is full of ideas.
Naomi María Szczesiul
Jenna was the best other creative half I could have asked for. Excellent to bounce ideas back and forth with, good banter, good brain. Once in an agency-wide call I gushed, "I'd die without you" at Jenna and it was true then and for the entire time we worked together. She did a great job working with me on addressing the cultural nuances of a minority client and it meant a great deal to me as a minority creative to get content that felt right and didn't turn cultures into caricatures. Whoever gets to work with her next is in for a treat. She's clever, wonderful, appreciates a good meme, and is full of ideas.
Naomi María Szczesiul
Jenna was the best other creative half I could have asked for. Excellent to bounce ideas back and forth with, good banter, good brain. Once in an agency-wide call I gushed, "I'd die without you" at Jenna and it was true then and for the entire time we worked together. She did a great job working with me on addressing the cultural nuances of a minority client and it meant a great deal to me as a minority creative to get content that felt right and didn't turn cultures into caricatures. Whoever gets to work with her next is in for a treat. She's clever, wonderful, appreciates a good meme, and is full of ideas.
Experience
-
Chernoff Newman
-
United States
-
Marketing Services
-
1 - 100 Employee
-
Senior Copywriter
-
Feb 2023 - Present
-
-
-
Sales Factory
-
United States
-
Marketing Services
-
1 - 100 Employee
-
Senior Copywriter
-
Mar 2022 - Feb 2023
-
-
Copywriter
-
Apr 2021 - Mar 2022
-
-
-
The Home Depot
-
United States
-
Retail
-
700 & Above Employee
-
Copywriter
-
Aug 2019 - Feb 2021
- Researched, wrote and edited how-to guides for homedepot.com, which generated over $300 million in revenue in 2020 alone. - Contributed to writing 664 new guides in 2019 as part of a 6-person team. How-to guides saw a $104 million increase in revenue and 28% increase in readership compared to 2018. - Optimized 3rd overall highest earning guide, which generated $794,954 in September 2020 alone. - Wrote the most-viewed guide of October and November 2020, with 142,901 unique visits between both months. - Increased average reader approval of all guides from 76% in Jan. 2020 to 84% in May 2020. Show less
-
-
-
-
Freelance Writer
-
Jan 2019 - Sep 2020
- Researched and wrote educational materials, product features, and ingredient studies. - Developed unique topics and story angles for weekly 2,000+ word blogs to engage current and - Designed and wrote bi-weekly newsletters. - Performed keyword research and in-depth SEO audits for client websites. - Researched and wrote educational materials, product features, and ingredient studies. - Developed unique topics and story angles for weekly 2,000+ word blogs to engage current and - Designed and wrote bi-weekly newsletters. - Performed keyword research and in-depth SEO audits for client websites.
-
-
-
LYFE Marketing
-
United States
-
Marketing Services
-
1 - 100 Employee
-
Digital Marketing Specialist
-
May 2018 - Feb 2019
- Managed email marketing campaigns, SEO, and blogs for 31 active small business clients. - Created graphics and copy for clients’ email campaigns and blogs to drive consumer interest. - Performed keyword research for clients, optimized their websites to rank higher on Google for those keywords, acquired backlinks, and monitored their rankings. All of the SEO clients I have had for over 3 months currently have keywords ranking in the top 10 results. - Wrote copy for new business websites. - Wrote 32 blogs ranging from 250 to 1,500 words each month for a variety of clients in industries such as ecommerce, beauty, B2B, food, nonprofit, and technology. Show less
-
-
-
The Mint Hill Times
-
United States
-
Newspaper Publishing
-
1 - 100 Employee
-
Contributing Writer
-
May 2015 - Sep 2015
-
-
Education
-
2013 - 2017
Davidson College
Bachelor of Arts - BA, English Language and Literature, General -
2022 - 2022
Wake Forest University
Certificate for Professionals, Digital Marketing
Community
