Experience

Marina Maher Communications (MMC)

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Vice President

  • Oct 2022 - Present

• Vice President

  • Oct 2020 - Dec 2022

  Lead Media Relations & Strategy across MMC's consumer practice, including P&G's hair care portfolio (Pantene, Herbal Essences and Head & Shoulders), COVERGIRL, Gillette Venus and Clairol

• Senior Account Supervisor

  • Apr 2019 - Oct 2020

  Manage media relations and influencer marketing across COVERGIRL, Clairol and Rodan + Fields. Drive integrated communications strategies & PR campaigns leading to innovative brand, category, and product exposure. Manage brand reputations and guide clients through the ever-changing media landscape. Work in lockstep with Social, Analytics, Brand Marketing, Digital, Retail & Paid Media teams to deliver impactful results.

• Account Supervisor

  • Nov 2017 - Apr 2019



5WPR

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Account Supervisor

  • Sep 2016 - Nov 2017

  Led strategic planning, media relations, influencer marketing and overall execution of integrated communication initiatives to drive awareness and meet business needs for a wide range of beauty, wellness and lifestyle clients. Client roster included L'Oreal-owned DECLEOR Paris, Jane Iredale Cosmetics, Merle Norman Cosmetics, INGLOT Cosmetics, It's a 10 Hair Care, L'Oreal Professional and more.

• Senior Account Executive

  • Apr 2015 - Aug 2016

• Account Executive

  • Apr 2014 - Apr 2015

• Assistant Account Executive

  • May 2013 - Apr 2014

• Account Coordinator

  • Aug 2012 - May 2013



5WPR

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Marketing Intern

  • Sep 2011 - Dec 2011

  - Researched strategic digital/web-based marketing contacts for potential new business leads - Performed extensive research of PR industry, utilizing websites such as keywordspy.com and ispionage.com to identify 5W competitors and keywords used to drive traffic to their sites - Assisted SVP and Marketing Manager in creating email contact lists and mass mailings - Showcased 5WPR capabilities by compiling clip books and excel documents of past successful campaign executions - Performed market research to ensure company remained competitive and in-line with industry - Reviewed and evaluated website on a daily basis; made recommendations to improve content and manage online presence



5WPR

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Health & Beauty Intern

  • Jan 2011 - May 2011

  - Developed creative angles and composed pitch letters, press releases, and media alerts for 5W clients, including BornFree products, Beautisol sun care, and celebrity hair stylist Ted Gibson - Drove, coordinated, and designed email campaigns, managed follow-up responses and inquiries, and analyzed corresponding metrics - Assisted in the development and implementation of strategic social media campaigns - Optimized and managed a 3-month social media campaign for Beautisol sun care, conducting industry research, developing pitch angles, creating an online presence, and responding to user-generated content. - Wrote and disseminated press materials, utilized CisionPoint for target media outreach, monitored media coverage, compiled media clips, and conducted market research as necessary.



Rutgers University School of Communication and Information

• United States
• Higher Education
• 100 - 200 Employee

• Rersearch Assistant

  • Jun 2010 - Sep 2010

  Conducted research with Dr. Kathryn Greene directed at understanding the alcohol consumption patterns of high school students. Responsibilities included coding data, cleaning data, analyzing current media for relevant information and administrative tasks. Conducted research with Dr. Kathryn Greene directed at understanding the alcohol consumption patterns of high school students. Responsibilities included coding data, cleaning data, analyzing current media for relevant information and administrative tasks.