Experience

InfoMart

• United States
• Human Resources
• 1 - 100 Employee

• Director of Marketing

  • Aug 2021 - Present

  Atlanta, Georgia, United States • Spearhead multi-channel B2B marketing strategy • Develop and implement marketing plans, including content calendars, email marketing, press outreach, SEO, tradeshow attendance, and more • Write SEO-friendly, customer-focused content: emails, landing pages, blogs, gated content, social media • Coordinate with Sales, Client Services, and the product team to ensure seamless product rollouts • Support sales initiatives with timely content, collateral creation, and synchronized… Show more • Spearhead multi-channel B2B marketing strategy • Develop and implement marketing plans, including content calendars, email marketing, press outreach, SEO, tradeshow attendance, and more • Write SEO-friendly, customer-focused content: emails, landing pages, blogs, gated content, social media • Coordinate with Sales, Client Services, and the product team to ensure seamless product rollouts • Support sales initiatives with timely content, collateral creation, and synchronized outreach • Attend board of directors meetings, junior executive meetings, and revenue meetings to report results, discuss upcoming initiatives, and represent the Marketing Department • Experience with HubSpot, Campaign Monitor, Envoke, SEMrush, and Salesforce

• Marketing Manager

  • Feb 2020 - Aug 2021

  Marietta, GA • Implemented a new sales funnel supported by HubSpot scoring and targeted email campaigns based on employee size, industry, and product interests • Initiated data-driven marketing strategy to measure conversion through the funnel • Improved client communications with regular newsletters and advisory emails • Launched redesigned website with rejuvenated content, increasing organic traffic by 10% • Introduced new email drips, improving open rates by 28% while maintaining… Show more • Implemented a new sales funnel supported by HubSpot scoring and targeted email campaigns based on employee size, industry, and product interests • Initiated data-driven marketing strategy to measure conversion through the funnel • Improved client communications with regular newsletters and advisory emails • Launched redesigned website with rejuvenated content, increasing organic traffic by 10% • Introduced new email drips, improving open rates by 28% while maintaining click-through rates • Beat advertising KPIs, including reducing cost-per-click on Facebook, increasing LinkedIn click-through rate, and decreasing LinkedIn cost-per-click • Increased inbound leads by 17%

• Senior Marketing Specialist

  • Aug 2018 - Feb 2020

  Marietta, GA

• Marketing Staff Writer

  • Feb 2017 - Aug 2018

  Marietta, GA • Pitched and drafted blogs, press releases, and emails for HR professionals across industries • Managed 14 social media accounts, including Twitter, Facebook, LinkedIn, and Instagram • Strategized content for multiple brands, with messaging specific for each brand's goals and buyers • Drafted landing pages for new products, revamped services, tradeshow attendance, etc. • Wrote RFPs, collaborating with the Sales Department to align with customers’ expectations • Attended weekly… Show more • Pitched and drafted blogs, press releases, and emails for HR professionals across industries • Managed 14 social media accounts, including Twitter, Facebook, LinkedIn, and Instagram • Strategized content for multiple brands, with messaging specific for each brand's goals and buyers • Drafted landing pages for new products, revamped services, tradeshow attendance, etc. • Wrote RFPs, collaborating with the Sales Department to align with customers’ expectations • Attended weekly meetings to discuss analytics, strategize content, and plan for industry tradeshows

• Criminal Data Analyst

  • Jun 2014 - Jan 2017

  Marietta, GA • Extracted relevant criminal data from various sources • Communicated with outside searchers to chase arrest information • Primary processor of one of the largest jurisdictions • Backup processor of the largest jurisdiction • Maintained one of the lowest error rates in the department



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Writer

  • Sep 2020 - Present

  Specialize in content strategy, content creation, ghostwriting, and manuscript editing Marketing Projects • Content creation: blogs, web copy, ghostwriting, social media posts, bios, and downloadables • Strategy support for websites, content, social media, and influencer outreach Editing & Other Projects • Developmental editing and copyediting, with recent experience in romance novels and wellness • Additional writing experience, from victim impact statements to book… Show more Specialize in content strategy, content creation, ghostwriting, and manuscript editing Marketing Projects • Content creation: blogs, web copy, ghostwriting, social media posts, bios, and downloadables • Strategy support for websites, content, social media, and influencer outreach Editing & Other Projects • Developmental editing and copyediting, with recent experience in romance novels and wellness • Additional writing experience, from victim impact statements to book descriptions Recurring clients include Scribd, Bryant Street Shorts, Movement Genius, and Populemetry 100% job success on Upwork Show less



University of West Georgia

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Instructor

  • Jan 2014 - May 2014

  • Designed a course and syllabus on Contemporary American Myth • Taught two classes per week • Designed and graded all writing assignments

• Teaching Assistant

  • Aug 2012 - Dec 2013

  • Provided consistent in-class aid during writing workshops • Graded all papers and in-class writing assignments • Designed and taught full lectures in absence of professor • Served as a weekly writing tutor for 60+ students



University of West Georgia Writing Center

• Writing Tutor

  • Aug 2012 - Jan 2014

  Carrollton, GA Conducted sessions with students seeking help in topic planning, sentence structure, organization, MLA/APA/Chicago formatting, and coherency/persuasiveness of their papers, covering a variety of classes and subjects

• Editor-in-Chief of Eclectic

  • Aug 2011 - May 2012

  • Oversaw all promotional materials as well as the planning and execution of the release party • Proofread and edited all submissions • Coordinated meetings with genre and discipline editors • Oversaw correspondence with authors, artists, and musicians • Helped select journal publications, in consultation with faculty advisor