Experience

Mud Mile Communications
• United States
• Advertising Services
• 1 - 100 Employee
• Vice President of Digital Strategy

  • Mar 2022 - Present


Prairie Berry

• United States

• • Oct 2017 - Feb 2022

  I serve in a unique role designed to facilitate a digital-first strategy for each of Prairie Berry, LLC’s sales channels by partnering with sales managers to meet SMART sales goals. I do this by researching appropriate communications platforms, media, and messaging for each channel’s target demographic and objective; direct audience segmentation and targeting for each sales channel's digital endeavors; manage annual digital budgeting and overall digital calendar; and create robust reporting dashboards, including regular click and engagement audits.•I served as project manager for a company-wide effort to upgrade transactional and CRM software to a new, state-of-the-art program designed for modern wine shoppers in 2020.•I served as project manager for four new company websites since 2017, three of which were built in-house. Show less

• • Sep 2014 - Oct 2017

  Social Media: track metrics to provide insight into content that earns engagement; utilize A/B testing for both organic posts and social advertisements to determine the messages that resonate most strongly with different demographics; manage social listening strategy to connect with visitors to our geographic area; strategize social advertising campaigns to drive potential guests to our various retail locations Email Marketing: design and construct HTML email templates for both desktop and mobile recipients; segment recipient lists based off desired demographics and for A/B testing; track metrics and utilize A/B test results to provide content and graphic recommendations to marketing team; track ROI for ecommerce emails; strategize tactics to improve key performance indicators in upcoming email campaigns; design and implement abandoned carts program to recapture potential ecommerce customersWebsite Management: develop new web pages using WordPress and Squarespace platforms; customize graphics and content using HTML and CSS; analyze website traffic patterns, sources, and conversion rates to provide marketing and sales teams with necessary insight to boost traffic to webstore; restructure existing webstore to better match shopping habits of mobile users; restructure mobile website to better serve customer needs; develop website from scratch to promote a new company brandDigital Advertising: strategize and implement search and display advertising campaigns on multiple search engines in order to drive door count at company's physical locations; design search and display advertising campaigns to boost ecommerceCertifications:Google AdWordsGoogle Analytics Show less



Tout Advertising, LLC (formerly Bernard Marketing)

• Business Development Specialist

  • May 2013 - Sep 2014

  Build strong and lasting agency/client relationships; acts as marketing liaison in conjunction with creative director; meet with potential clients to determine marketing needs and develop marketing strategy; successfully build and promote agency’s position in business community; coordinate sales of bi-monthly women’s magazine, generate editorial topics for bi-monthly women’s magazine; assign articles to writing staff for bi-monthly women’s magazine; oversee content and distribution of marketing materials; maintain extensive client database; work with local television, radio, and publication sales representatives to place advertisements for clients; write content for client e-mail newsletters; write and design bids for projects; shoot and edit television and online commercials; shoot and edit video for client websites and social media accounts; record and edit audio for radio commercials; perform voiceover for radio and television commercials Show less



KDLT

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assignment Editor

  • May 2011 - Jan 2013

  Draft and revise news packages; draft press releases for station announcements and promotions; generate story ideas for both daily broadcasts and investigative reports; assign stories to reporters; manage staff of 15 reporters and photographers; produce website content and stories; maintain social media websites, including Facebook and Twitter; develop relationships with news media, contacts, and sources; produce various broadcasts as needed; report live in the field for breaking news stories and political events; direct newsroom as necessary; assist in hiring staff KDLT Television (NBC Affiliate) – Sioux Falls, South Dakota Show less



KDLT TV

• United States
• Media Production
• 1 - 100 Employee

• News Reporter

  • Aug 2009 - May 2011

  Create pre-produced news packages from concept to completion, including tracking down sources, shooting video, writing story, and editing completed video daily; report live in the field; analyze activity of South Dakota Legislature each winter; generate story ideas; develop relationships with sources; anchor 6 a.m., 5 p.m., 6 p.m., and 10 p.m. broadcasts as needed; report, shoot, and write long-form stories to air as a series Create pre-produced news packages from concept to completion, including tracking down sources, shooting video, writing story, and editing completed video daily; report live in the field; analyze activity of South Dakota Legislature each winter; generate story ideas; develop relationships with sources; anchor 6 a.m., 5 p.m., 6 p.m., and 10 p.m. broadcasts as needed; report, shoot, and write long-form stories to air as a series



City of Sioux Falls

• Government Administration
• 300 - 400 Employee

• Associate Producer

  • Jun 2009 - Aug 2009

  Shoot photography and video of city-sponsored events; organize and maintain archives of video and photographic content; produce 5-minute segments promoting programs sponsored by the City of Sioux Falls; develop story ideas and assignments; manage community calendar for cable-access channel; assist with interviews and script writing for 30 minute episodes in various original series; operate studio cameras for two talk shows; edit photos to be used in various publications, including annual calendar and pamphlets Show less



South Dakota Legislators – Pierre

• Legislative Intern

  • Jan 2009 - Mar 2009

  Schedule and coordinate press conferences for Senate leadership; research pending legislation for Senate Majority Leader; manage Senate Majority Leader’s daily schedule; maintain positive relationships with Senate Majority Leader's constituents, including letter writing, phone calls, and press interviews; give tours of Capitol building to constituents of various legislators; distribute research packets on various issues to members of Senate Majority Leader's caucus on a daily basis; work with senior members of the Governor's Cabinet to insure passage of major legislation; meet with lobbyists to gather input for Senate Majority Leader to consider on pending legislation Show less



KDLT-TV

• United States
• Media Production
• 1 - 100 Employee

• Part-time Reporter

  • Jun 2008 - Dec 2008

  Generated story ideas, wrote, filmed, and produced reporter packages for newscasts in a medium market. Have producing and anchoring experience here as well. Generated story ideas, wrote, filmed, and produced reporter packages for newscasts in a medium market. Have producing and anchoring experience here as well.



South Dakota State University Collegian – Brookings

• Editor-in-Chief

  • May 2007 - May 2008

  Manage a staff of 20 reporters, photographers, and editors; use news judgment to determine which articles are published in student-run news paper; accept responsibility for and correct any factual errors printed in newspaper; begin developing multimedia capabilities of student reporters and editors; train staff to use Associated Press writing style; make sure staff knows and understands journalism ethics; strive to break university related news before local news outlets; maintain and develop relationships with university officials and student leaders; enterprise story assignments and report on breaking news as needed; design and layout 12-16 page weekly newspaper Show less



The Collegian

• Newspaper Publishing

• News Editor

  • Jan 2007 - May 2007

  Worked with reporters on writing and grammar, wrote one to two news articles per issue, checked copy, occasionally helped design pages. Worked with reporters on writing and grammar, wrote one to two news articles per issue, checked copy, occasionally helped design pages.


South Dakota State University Foundation
• United States
• Fundraising
• 1 - 100 Employee
• Caller

  • 2006 - 2007